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Okay, this is getting crazy. It feels like barely a week of 2024 is going by without another value-focused, pure-electric SUV hitting the Australian new-car market.
And this is the latest, the Chery Omoda E5, a compact, five-seater with the performance and range to challenge some other relatively recent arrivals.
It joins the internal combustion Omoda 5, variations of which have proliferated in the roughly 18 months it’s been on sale here.
This is CarsGuide’s first look and we’ve assessed everything from value and practicality to safety and driving performance. So, stay with us to see if this EV could be your entree into the world of battery-electric SUVs.
Some people just want to save money.
They might know they could spend a little extra to get a brand that has a different reputation, or something that has been reviewed more favourably. Just think about the last time you thought about going to a restaurant for the first time - did you check its reviews? See what people thought? Roll the dice and head there anyway?
That’s the sort of equation you might be considering if you’re thinking about a Great Wall Steed. There are better utes from bigger brands that are available, but none come as cheap as this one if you just want something brand new and with lots of features.
The question is - should you consider it? Should you roll the dice? We’ll have to leave that call to you.
The Chery Omoda E5 gets solid ticks for value, practicality, performance, efficiency and a great ownership promise.
But its suspension compliance isn’t in line with class standards and some of its safety assist features aren’t as refined as they should be. Both of which matter in a car likely to be used by families day-to-day. Its price and specification are strong drawcards and that will get it over the line for many. But we think this Omoda E5 would still benefit from some judicious fine-tuning.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
If you simply want a new ute at a low price, the Great Wall Steed could offer a bit of appeal - it’s not terrible, but it’s also far from great…
My advice would be to see what sort of second-hand HiLux or Triton you could get for similar money.
While retaining the fundamental shape of its internal combustion siblings the Omoda E5 does away with the petrol-powered car’s huge, rear-sloping grille, replacing it with a wrap-around forward-pointing nose proudly branded with the model name and hiding a pop-out battery charging port door.
The rear is more or less unchanged save for some detail tweaks to the bumper design, with a more noticeable change being the addition of aero-inspired 18-inch rims which I for one like a lot.
Parts of the interior are markedly different to combustion Omoda models with the front of the cabin dominated by an enlarged twin-screen array, both 12.3-inch, one covering multimedia and another in front of the driver for instrumentation.
The gearshift has also been moved to a steering column stalk which frees up additional space in the centre console.
Soft touch materials on the dash and upper part of the doors is a high quality touch often missing in this part of the market and overall this Omoda E5 has a contemporary exterior design (without necessarily breaking new ground) while the interior exudes a suitably techy vibe.
The Great Wall’s exterior styling is reasonably contemporary, even if the proportions are somewhat ungainly. Consider this - the Steed is one of the longest, lowest utes out there.
The dimensions are 5345mm long on a huge 3200mm wheelbase, with a width of 1800mm and a height of 1760mm. There’s just 171mm of ground clearance for this one, which is the 4x2 model.
The wheelbase looks enormous, and the back doors are quite small considering the length of the vehicle (plus the door handles are huge!). The B-pillars are set back further than they should be, and that makes it hard to get into and out of the second row seats.
The interior design is pretty smart, though — compared with some of the other older utes out there, the Steed has reasonable ergonomics and the controls and materials are of a passable quality, too.
But our car - which had just a couple of thousand kilometres on the clock - had a missing piece of exterior trim, along with a few loose bits and pieces inside. The quality is better than the first-gen Great Wall utes, but we hope the next-generation global ute from the brand will be better again. It’ll need to be.
There’s plenty of space up front for the driver and co-pilot, the sleek, twin-screen dashtop array increasing the feeling of space and openness.
And when it comes to storage, there’s plenty with decent bins in the doors that have enough room for a medium-size bottle, a good-size glove box, two cupholders in the top of the centre console, a lidded (and cooled) storage box between the seats as well as a lower shelf under the upper ‘flying buttress’ part of the console unit.
For power and connectivity there are USB-A and -C inputs, located on the passenger side of the lower console, a USB-A plug in the mirror unit for a dashcam, a 12-volt socket and a wireless charging pad.
Move to the rear and at 183cm tall I have more than enough head and legroom behind the driver’s seat set to my position. That said, my legs sit up at a fairly steep angle, missing out on much support from the seat cushion.
Three full-size adults will be a short journey-only tight squeeze in the back, although a trio of up to mid-teenage kids will be fine.
For storage, again, there are bins in the doors with room for bottles, there’s a pair of cupholders in the fold-down centre armrest and map pockets in the front seat backs.
USB-A and -C jacks are onboard for power and adjustable ventilation for back-seaters is always a welcome addition.
Boot capacity with all seats up is 300 litres to the cargo cover which is appreciably less than its key competitors all of which hover around the 450-litre mark.
That number rises to 1079 litres with the 60/40 split-folding second row backrest lowered and there’s a 19-litre frunk in the nose. And Chery deserves a big pat on the back for including a full-sized spare wheel because the Omoda E5 is the only EV on the market that does.
And if you need to hook up that box trailer for a trip to the tip the E5 is rated to tow a 750kg unbraked trailer.
As mentioned above, the interior of the Steed is acceptable for a budget ute, but that’s as faint praise as saying “you look fine” to the reflection of yourself in the mirror after a big night out.
The cabin has a few elements to it that are decent - the dashboard design is decent, and the controls are pretty logically placed. If you’re stepping up from a first-gen Great Wall ute, you’ll be blown away.
Things like the big media screen and leather-lined steering wheel, as well as electric front seat adjustment and leather seat trim that feels more like cowhide than repurposed garbage bags this time around will all count toward some positive first impressions.
That said, the screen is one of the most confusing ones I’ve encountered - you have to pair your phone by hitting the icon that looks like a PC tower linked to a phone. Why? Also, the load times on the screen are terrible, and when you put it in reverse the screen simply goes black. There is no reversing camera as standard, which is poor form. You can option it if you want, likewise the sat nav is optional - and it looks a lot like a UBD or Melways. Plus the volume levelling is very inconsistent.
As mentioned above the ingress and egress for rear seat occupants is poor - anyone who has feet bigger than a size six will struggle to get in and out without getting tangled. Once you’re back there, the knee room is tight, but head room is fine.
There is reasonable storage throughout - there are cup holders between the front seats, door pockets with bottle holders and a few loose item cubbies up front, too. In the rear there are map pockets but no other storage options unless you fold the rear seat backrest down.
The Omoda E5 is offered in two grades, the entry-level BX at $42,990 and the top-spec EX at $45,990, both prices before on-road costs.
That undercuts the BYD Atto 3 ($44,499 - $47,499), overlaps the MG ZS EV line-up ($39,990 - $49,990) and sits well under the (non-N Line) Hyundai Kona Electric range ($54,000 - $68,000).
And aside from the safety and performance tech we’ll get to shortly, the BX offers up a handy standard equipment list.
Highlights include fabric trim (with synthetic leather accents), dual-zone climate control air, twin 12.3-inch screens covering multimedia and instrumentation, built-in sat nav, six-speaker Sony audio (with digital radio), wireless (and wired) Android Auto and Apple CarPlay, a ‘Hello Omoda’ voice command function, wireless device charging, alloy wheels, all LED exterior lights, rain-sensing wipers plus keyless entry and start as well as power folding and heated exterior mirrors.
The EX adds more fruit including full synthetic leather trim, power front seats, ambient lighting, a heated synthetic leather trimmed steering wheel, eight-speaker Sony audio, a power sunroof, power tailgate, a 360-degree camera view, sequential rear indicators and puddle lamps.
Those included features stack up well for the category and the Omoda E5’s specific competitors.
The Great Wall’s biggest redeeming feature is its price and specs.
You can get a base model single-cab-chassis version for less than twenty grand drive-away. This model is the 4x2 dual cab, which has a list price of $24,990 plus on-road costs, but it’s almost always on special at $22,990 driveaway. Need a 4x4? Pay an extra two grand and you’ll get it.
The Steed offers an extensive standard features list, including auto headlights, auto wipers, LED daytime running lights, front and rear fog lights, 16-inch alloy wheels, cruise control, single-zone climate control, heated front seats, leather trim, a leather-lined steering wheel, a six-speaker stereo system with USB and Bluetooth connectivity and the aforementioned optional camera and GPS navigation. You get carpet on the floors rather than vinyl, too.
The exterior is packed with features tradies will love - there’s a big step bumper to allow easy access to the tray, which has a tub liner as standard as well as a sports bar. Accessing the cabin will be easy for shorties as there are side steps fitted as standard.
The Omoda E5 is powered by a single permanent magnet synchronous electric motor in the nose driving the front wheels through a single-speed reduction gear transmission.
Outputs of 150kW/340Nm are solid without being spectacular for a car of this size and close to 1.8-tonne weight.
Great Wall uses a 2.0-litre turbo-diesel four-cylinder with 110kW of power (at 4000rpm) and 310Nm of torque (from 1800-2800rpm), which is only available with a six-speed manual transmission. There is no automatic transmission available. But you can get a petrol engine if you prefer, which is becoming rarer in the ute segment.
The payload capacity for the Great Wall Steed 4x2 is decent for a dual cab pickup at 1022kg, and it has a gross vehicle mass of 2820kg. The Steed has the standard 750kg un-braked towing capacity, but a meagre 2000kg braked towing rating.
The Omoda E5 is powered by a 61kWh lithium iron phosphate battery and it can accept an 80kW DC charge which translates to a 30-80 per cent charge time of around 28 minutes.
And the Type 2 port in the centre of the nose makes charging a breeze, allowing you to park in front of a charger without having to think about which side of the car the plug has to go into.
Connect to AC at the E5’s maximum 9.9kW capacity and you’ll be looking at a 10-100 per cent charge time in excess of 30 hours.
Official energy consumption on the WLTP combined (urban/extra-urban) cycle is 15.5kWh/100km and claimed range is a handy 430km.
Over a mix of urban, suburban and freeway running on test we saw a real-world average of 16.8kWh/100km which is roughly what you’d expect for a reasonably rapid electric SUV of this size.
The Great Wall has a claimed fuel use of 9.0 litres per 100 kilometres in the spec we tested, and across our testing regimen - which included on-road driving laden and empty for a few hundred kilometres, it managed 11.1L/100km. Okay, but not great.
The fuel tank capacity of the Great Wall is 58 litres, which is small for the class, and there’s no long range fuel tank option.
Chery says the Omoda E5 will accelerate from 0-100km/h in 7.6 seconds which is pretty rapid and there’s plenty of thrust from a standing start and for dodgem car-style city manoeuvring. There’s also ample oomph for safe highway cruising and overtaking.
There are three powertrain modes - Eco / Normal / Sport - with the latter adding some extra urgency but there’s not a dramatic difference between the three.
The column-mounted gear selector is in the style of a Mercedes lever rather than a rotary controller and it initially takes conscious effort to avoid flicking it like an oversize indicator stalk.
Once settled in, though, it becomes second-nature and its location frees up extra space for storage in the console between the front seats.
Chery says it spent eight months on local testing and development of the suspension tune, powertrain integration and safety assistance systems and we believe the car could be better in aspects of all three.
The Omoda 5 rides on a platform designed to accommodate combustion and electric propulsion from day one and the front-wheel-drive E5 is suspended by struts at the front and multi-links at the rear.
It takes a lot to manage close to 1.8 tonnes of mass in a relatively small car. Walking the tightrope between body control and ride comfort is tricky with a beefy battery onboard and the E5’s around town ride is best described as jittery, upset by even moderately rough surfaces, although things improve as road speed rises.
The 18-inch rims are shod with 215/55 Kumho PS71 EV rubber and despite its relatively stubby sidewall we’ve driven this tyre on other cars without issue, so it’s likely not the culprit.
Steering weight can be adjusted but road feel is modest and quick cornering isn’t the E5’s forte. But it’s not that kind of car. Urban duties rather than slicing through a favourite set of corners will be its more likely primary purpose, and for that, the steering’s fine.
Then, no matter which drive mode you’ve selected, or the level of regen braking, it’s hard to be 100 per cent smooth with accelerator and brake inputs. They can be sharp on application and lift-off.
And when it comes to assist systems, lane-keeping intervention when using cruise control is abrupt and annoying. The centring function can be switched off but, ideally, you shouldn’t have to.
And likewise, the driver attention warning is intrusive. To the point where it fired an alert at times where I was looking directly at the road ahead. Again, it can be turned off (which is what I’d do 100 per cent of the time) but the calibration could be better.
Physical braking is by vented discs at the front and solid rotors at the rear and three levels of regen braking are available. Snag is you have to work through multiple screen options to get to the point where you can adjust it. Wheel-mounted paddles would be far more effective but the bean counters must have won the arm wrestle with engineering.
Once you apply the most aggressive regen level, even it is relatively low-key, so no i-Pedal-style single-pedal driving here.
In terms of miscellaneous observations, strategic inclusion of acoustic glass on the EX grade seems worthwhile as the mild highway wind noise we noticed on the BX wasn’t apparent in the top-spec model.
And the lack of a conventional dial for audio volume control is a miss. Far safer to quickly adjust a dial than sliders or buttons (even on the steering wheel).
Interesting to note Euro NCAP is lining up to make inclusion of physical controls for things like audio volume, turn signals, hazard lights, wipers and the horn mandatory for a maximum five-star safety assessment from 2026 onwards.
A lot of utes these days are aiming to be dual purpose vehicles, with passenger-amenable ride, handling, steering and powertrain combinations that mean you can use them for work and play.
The Great Wall? Well, it’s more work-oriented. That’s a nice way of saying you won’t want to subject your family to this truck, but your workmates? Too bad for them.
The ride is harsh without weight in the back, bucking over bumpy sections of road and jolting after a sharp edge.
The steering is light but requires a lot of turns lock to lock, and the turning circle is large. You need to keep that in mind when you’re parking, plus the vision from the driver’s seat isn’t as good as it could be.
The engine enjoys using every gear but first, but the manual shift action isn’t enjoyable and the torque on offer doesn’t come on smoothly.
I will say this - with 750 kilograms in the back, the rear suspension didn’t sag very much at all. The Steed offers a big payload, and the chassis can cope with it.
What can’t cope with the weight is the engine - we had 750kg in the tray and four adults on board, and it was worse than sluggish. I struggled to get it moving from a standstill, revving harder than I usually would in a diesel-engined ute. There’s a lot of lag to contend with, and the engine simply doesn’t like low-speed moves at all.
But at higher speed it got into a groove, and the ride was actually really well sorted with mass over the rear axle. Plus the fact it has four-wheel disc brakes - unlike many of its newer, more high-tech rivals - means the braking performance was pretty promising, too.
Petrol powered versions of the Omoda 5 received a maximum five-star ANCAP score from testing in 2023, but the E5 isn’t included in that assessment.
Chery expects an ANCAP rating for the E5 by the end of the year and is anticipating a five-star result.
Active (crash avoidance) tech highlights include auto emergency braking (AEB), lane keeping assist, adaptive cruise control, blind-spot monitoring, rear cross-traffic alert, rear AEB, driver monitoring, tyre pressure monitoring, front and rear proximity sensors and a range of other alerts, warnings and assists.
Those other features consist of forward collision warning, lane keeping assist, lane departure warning and prevention, ‘Traffic Jam Assist’, ‘Lane Change Assist’, ‘Door Opening Warning’, ‘Speed Control Assist’, ‘Intelligent Headlamp Control’ and ‘Smart High beam’.
Having said all that, there are the features, and then there’s how well they operate, and interestingly Chery has confirmed it has worked to evolve its ‘ADAS’ safety functions on the internal combustion Omoda 5 since its launch around 18 months ago.
And as hinted at in the driving section it could be a similar scenario with this car, especially when it comes to lane keeping and driver monitoring.
If a crash is unavoidable there are seven airbags onboard including a front centre bag to minimise head clash injuries in a side-on crash as well as multi-collision brake which lowers the chances of secondary collisions following an initial impact.
For baby capsules and child seats there are three top tethers and two ISOFIX anchors across the second row.
Overall, the Omoda E5’s safety report card gets more than a pass mark but there’s room for improvement.
There isn’t a lot of happy reading here.
The Great Wall Steed scored an abysmal two-star ANCAP crash test safety score when it was tested in 2016, though under the disclaimer that score applies to ‘4x2 petrol dual cab variants only’. That’s nasty, especially considering it has dual front, front side and curtain airbags as standard in dual cab form.
There is tyre pressure monitoring and rear parking sensors as standard, but a camera isn’t fitted as standard. There is no auto emergency braking (AEB) or any other advanced safety tech, either.
But it has ABS anti-lock brakes, electronic brake distribution, stability control, hill descent control and hill hold control. There are three-point seatbelt for all seating positions, and if you dare, there are dual ISOFIX child seat anchor points and three top tether points in both models.
Chery covers the Omoda E5 with a seven-year/unlimited km warranty, which is ahead of the mainstream market norm, with a separate eight-year/unlimited km warranty for the drive battery; again, ahead of the pack.
You’ll also pick up seven years roadside assist (if you service the car at a Chery dealership) and the brand’s seven-year capped-price servicing program is super-competitive.
The scheduled service interval is 12 months/20,000km, which is shorter in terms of time than many EVs which stretch the interval to two years. But each workshop visit averages around $227 and that’s sharp.
Great Wall introduced a five-year/150,000km warranty in April this year, which is good for a challenger brand but doesn't push the boundaries for the ute segment. There is three years of roadside assist cover as well.
There is no capped price servicing plan, but the Steed requires maintenance every 12 months or 15,000km (following an initial six-month checkup).
Concerned about problems, issues, faults, common complaints, transmission or engine reliability? Check out our Great Wall problems page.