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What's the difference?
Yes, this is the car that Ferrari said it would never build. In fact, Ferrari Chief Design Officer, Flavio Manzoni told this very publication (albeit way back in 2015) that "Enzo Ferrari would turn in his grave" should the company ever make something other than a two-door sports car.
But I'd advise you not to get too hung up on all of that. Times change, and the automotive world is a very different place compared to five or 10 years ago.
So, yes, this is the first Ferrari SUV (even if the brand steadfastly refuses to call it one). And it’s the first prancing horse with four doors and four seats.
But it’s also the only SUV on the planet (at least, that I’ve ever heard of) that’s powered by a properly screaming naturally aspirated V12 petrol engine.
So, is this Purosangue the world’s most super SUV, and thus worthy of its iconic badge? Or does it only detract from the brand’s impressive performance legacy?
Let’s go find out, shall we?
Despite the similar naming conventions, the new Mazda CX-80 large SUV isn’t a revamped version of the popular CX-8 model even though it technically replaces it.
The CX-80 is actually a seven-seat version of the mid-size CX-60. If you're confused, you're not the only one. The CX-80 joins a loooong list of SUVs that Mazda has brought to our market (including the CX-80 and 90) and while it offers more passenger space than its predecessor, does bigger mean better when it comes to family hauling?
My family of three have spent three weeks with the one-up-from-entry grade Touring G40e to find out for you.
Write the Purosangue off as nothing more than another SUV-sized cash grab at your peril. It's not just the easiest-to-live-with Ferrari ever made, but also, and indisputably, an actual Ferrari, regardless of its body shape.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Mazda CX-80 Touring G40e will do everything you ask of it and outside of pricey ongoing costs, there’s not much to annoy. It’s too large for my small family of three and if it’s kid stowage that you’re looking for, a people mover might offer better practicality and comfort than what this does. Would it be a model that you jump through hoops to get? Maybe not, but it still has a place as family hauler and is easy to drive.
The word ‘SUV’ is a bit like Voldemort around Maranello — as in, he who shall not be named. And if I’m totally honest, I thought the brand’s refusal to acknowledge what they’ve so obviously made here was just marketing guff to protect its performance heritage.
But seeing the Purosangue in the metal has shifted that view a little. Sure, it will compete with models like the Lamborghini Urus, but it doesn’t exactly look like an SUV, does it?
In fact, and this would likely be another dirty word in Ferrari land, it almost looks more like a hot hatch, what with its short rear overhang, swollen body styling and the positioning of each wheel in the furthest possible corners.
But more than that, the Purosangue looks elegant. Aggressive, sure, but still somehow a little understated. And for mine, that’s a huge tick in the positive column.
Unlike some of its competitors, the Purosangue looks like it was designed by adults, for adults, and not by cordial-addled children.
There’s no active aero at work here, with the airflow instead built into the design. Like the openings at either side of the front end, which channel air past the front tyres, or the positioning of the rear spoiler, which pushes air down over the rear windscreen so effectively there's apparently no need for a rear windscreen wiper.
Traditionally, interiors have not been Ferrari’s strongest suit, but the Purosangue is a comfortable and premium space to spend time, and the seats and the steering wheel especially, look fantastic.
The tech, though, isn’t perfect. Some of it (like the haptic Engine Start button) is an awesome addition, but while the twin screens for driver and passenger look good, the technology is a little clunky, and simply not as smooth as using a single, centrally mounted screen.
I've said it before but Mazda SUVs all look like scaled versions of each other to me and the CX-80 looks ridiculously similar to every other larger SUV model in the Mazda stable with the long pronounced nose that features sharp LED lighting and its general robust size.
The rear is where it differs with the proportions becoming a little bulbous but it’s practically shaped and overall is a nice-looking family SUV at the kerb side.
Head inside and the interior is pleasant with its high-quality trims and heavy-handed styling that matches the exterior dimensions with big panelling and air-vents up front to balance out the long width of this dashboard.
However, the whole car tends to lack personality for a model that’s a part of Mazda’s ‘premium SUV’ range. It's nice but doesn't add anything new.
Not the kind of thing you’d normally care about in a Ferrari review, I know, but then this isn’t a normal Ferrari.
So, let’s focus on the back seat for a moment. The Purosangue is a strict four seater. Asked why not just install a bench backseat for more family-friendly practicality, the brand had a quality answer locked and loaded.
The reason, it says, is because a car in this price bracket needs to instil a sense of dignity in every seat, and by installing three across the back row, you don’t just ruin the middle seat, but the two window seats as well, because then everyone is uncomfortable.
It make sense, right? Even if I still harbour suspicions that, by installing just the four seats in the Purosangue, it moves it just a little further from that dreaded SUV tag.
Either way, there is more space in the rear of the Purosangue than you might expect by looking at it. Each rear seat rider can stretch out, with more than enough head and legroom.
And while there, they can access their seat functions and climate control settings through a nifty pop-up rotary dial (front seat riders get one, too).
The rear doors open automatically with a long pull on a lever at the base of the window. Ferrari says the rear-hinged doors serve two purposes, the first being that they allow easier access to the rear seats, and the second being that they look much cooler than regular, boring doors.
The engineers, though, concede making them a reality was a nightmare, with the brand replacing three fastening points with a single massive hinge that emerges from the rear of the body.
There’s more practicality on offer here, too, courtesy of a 473-litre boot space (and more if you flatten the back seats), with a flat load space, and hidden storage beneath it.
The Purosangue measures in at 4973mm in length, 1589mm in height, and 2028mm in width, and it rides on a new spaceframe chassis bespoke to this model.
Seven-seat SUVs tend to really be a 5+2 combo, where the rear two seats are for kid- or emergency-use only. You'll be pleased to find that all passengers enjoy a decent amount of space in each row in the CX-80. The third row is still a little cosy for an adult but my 6ft2 brother managed to get back there without too many grumbles. However, we all giggled as he sort of fell in due to the lack of handholds (sorry, Mack).
Otherwise, the 170mm ground clearance and wide door apertures make it an easy SUV to get in and out of. The doors are heavy and sometimes miss their 'hold' position if you open them too quickly, making them swing back. My eight-year-old got whacked a few times because of it!
Amenities and storage are best in the first and second rows with front occupants enjoying those heated seats, two USB-C ports, a 12-volt socket and wireless charging pad. You also get dual-zone climate control, and powered seats with adjustable lumbar support. The seats are well-padded but fairly narrow and short in the base, making it easy to fatigue on longer journeys.
Storage includes a large glovebox that can hold a manual and a fair bit more, a shallow but handy middle console because of its dual-opening lid and a total of four drink holders. There's a sunglasses holder but not much else for smaller loose items.
In the second row you get two map pockets, a small storage bin in each door and a total of six drink holders. There's also individual reading lights, two USB-C ports, climate control, directional air vents, a fold-down armrest and retractable sunblinds (always a winning feature in my house).
The third row gets four drink holders, two USB-C ports and two directional air vents.
Feedback from my passengers (kids and adults alike) hasn't been great for the air-conditioning system with all complaining how long it took for the rear two rows to cool down. The low and awkward positioning of the air vents also prevents direct air flow to passengers. The third row is impacted by this as the passenger's legs cover them.
The rest of the technology is solid with the multimedia system offering a rotary dial operation. The system hasn't seen any recent updates, so if you're familiar with the Mazda system, you'll get along just fine.
The built-in satellite navigation is simple enough to use and the wireless Apple CarPlay is easy to connect to. There's also wireless Android Auto. Call connections remained consistent but feedback was that there seemed to be a fair bit of background noise on my end during calls.
Rounding out the interior is the boot space which offers a level loading space, retractable cargo blind and underfloor storage which houses the tyre repair kit. There's also a 12-volt socket and 220-volt/150W AC socket housed on a side panel.
With all three rows up, you get 258L of capacity and that figure jumps up to 566L when the third row is stowed. The CX-8 offered more boot space but the CX-80 is still respectable for the annual family road trip. Plus you get a powered tailgate function in the Touring model, which is always appreciated.
How much the Purosangue actually costs is something a moot point. Officially, it starts at $728,000, before all your on-road costs.
But Ferrari says every Purosangue will go through its personalisation, 'Atelier' or 'Tailor Made' programs, meaning no two vehicles will be exactly alike, adding significant cost to the sticker price.
But perhaps the biggest issue is that you can’t actually buy one. Ferrari paused orders globally in November last year as it realised its factory capacity had been exhausted by demand.
Right now, all it can say is that, should you want one, you should speak to your dealer, while warning that average global wait times are in excess of 18 months.
Further complicating matters is the fact the brand has issued a production cap on the Purosangue, with the SUV not to exceed 20 percent of Ferrari’s total production volume.
The idea is two-fold. One, Ferrari’s production capacity is limited, and so freeing up space on a factory line isn’t easy. And two, unlike its Italian competition, Ferrari wants to remain Ferrari, not the Purosangue company.
So, this newcomer will produce incremental growth without dominating the entire line-up.
The brand is holding triple-figure orders and expressions of interest in Australia, and though it’s not sure how many cars we’ll actually get, they will begin arriving before the end of the year.
Ferrari in Australia is also yet to confirm exactly what local customers will get, but standard fare internationally includes 22-inch (front) and 23-inch (rear) alloys, leather-and-Alcantara seating (now made from 68 percent recycled materials) in both rows, twin screens (one in the instrument cluster for the driver, and another mounted in the dash directly in front of the passenger), standard Apple CarPlay and Android Auto, a 21-speaker Burmester stereo, automatic-opening rear doors and an automatic boot, seat and steering wheel heating, and an in-seat massage function.
You also get an engine that could power a small city, but let’s circle back to that, shall we?
Mazda offers a choice of five CX-80 grades and for almost all of them, you get the option of a new mild hybrid petrol or diesel, or a plug-in hybrid powertrain.
The Touring G40e model on test for this review is second-from-the-bottom and has a petrol mild-hybrid powertrain. It is priced from $61,950 before on-road costs and the Artisan Red Metallic paintwork our test model has adds $995 to the price tag.
The Touring is more affordable than some of its rivals, including the Toyota Kluger GXL at $70,440 MSRP and Hyundai Santa Fe Elite at $62,500 MSRP. However, these two models are full hybrids and the Santa Fe has a slightly longer features list for only a little bit more money which makes it better value overall.
The great thing about Mazda is once you move up from the entry grade, you often benefit from a host of great standard features that would usually come as part of a package or cost extra with other brands. For example the Touring gets leather upholstery, heated and powered front seats and a wireless charging pad, which isn't too bad for a grade that sits towards the start of the range.
There are some solid practical features like the keyless entry and start, rain-sensing wipers, dusk-sensing headlights, powered tailgate, three-zone climate control, retractable sunblinds (second row) and 360-degree view camera system.
Tech feels well-rounded with a 10.25-inch multimedia system, six USB-C ports, two 12-volt sockets, a 220-volt/150W AC socket, satellite navigation and wireless/wired Apple CarPlay and Android Auto.
In terms of value within the CX-80 range, the Touring G40e is the pick of the litter.
Nothing but Ferrari’s best here, with a mid-front mounted V12 engine providing the power, and plenty of rapid forward momentum.
This naturally aspirated 6.5-litre monster produces a total 533kW at 7750rpm and 716Nm at 6250rpm – and climbs to a screaming 8250rpm.
It channels that power to all four wheels via an eight-speed dual-clutch automatic, and a compact and front-mounted power transfer unit that calls the front tyres into action.
It’s a clever solution that allows the Purosangue the grip of all-wheel drive when you’re in fourth gear or below, reverting to rear-wheel-drive at higher speeds.
The reasoning is that you get the lower-speed grip without requiring a heaver permanent AWD solution.
There are more clever things at play here, too. Like a new 'Active Suspension' system that replaces the need for anti-roll bars with motorised adaptive dampers.
Each corner has an electric actuator that can then individually stiffen or soften the suspension as required to keep the Purosangue flat when cornering, or supple on bad road surfaces.
You can also lift or lower the ride height slightly, including for launch control which flatness the Purosangue for maximum aero slipperiness.
The CX-80 Touring G40e model has an eight-speed auto transmission and all-wheel drive via a 3.3L turbo-petrol in-line six-cylinder engine coupled with a 48-volt mild hybrid system that produces up to 209kW of power and 450Nm of torque.
It’s not ridiculously powerful but pick up is great and there's more than enough to move the CX-80's big body around and support a 2500kg braked towing capacity.
If there’s a fly in this Ferrari’s ointment, we’ve found it. Big V12 engines mean big fuel use, and the Purosangue will require a claimed 17.3L/100km on the combined cycle.
Be warned, though, the Ferrari’s accelerator calls to your right foot like a siren song luring sailors to the rocks, and should you get aggressive with it, I’d suspect your fuel figures to be even higher.
The C02 emissions are pegged at 393g/km.
You might expect a lower score than seven for this section, and I take your point. But for mine, you're buying a vehicle with a huge V12 engine, so you probably know what you're in for, right?
The Touring G40e model has a 74-litre fuel tank and an official combined fuel cycle usage of 8.4L/100km, which gives you a theoretical driving range of up to 880km.
The mild-hybrid system works well enough that I didn’t hit double digits for fuel usage despite not being shy on using the power while hauling cargo and people on a mix of open road and urban trips.
My real-world use popped out at 9.3L/100km and while the diesel variant has much more efficient outputs and range, this result is pretty good for such a massive SUV.
There’s a reason most supercars aren’t daily drivers, and it’s not always just a financial one.
It’s because they’re the most specialist tools in the automotive toolbox, usually engineered to attack race tracks and alpine roads, but not the school run or bumper-to-bumper traffic.
But you put up with it — the too-firm ride, the questionable ergonomics — because when you do land upon the kind of road your car was built for, any other inconvenience vanishes like traces of smoke from a chimney.
Which is exactly what makes the Purosangue such an interesting proposition, because here is a Ferrari that will likely be driven more, and for longer spells, than any Ferrari to have come before it, but it still needs to excite the senses on the right road.
So has Ferrari pulled it off? In a word, yes.
Honestly, when you’re just tootling around it’s easy to forget you’re driving a supercar.
That V12 engine falls silent, the exhaust is almost non-existent (owing largely to the sound deadening of the cabin – to really hear this beast at full roar you want to crack a window, or find a tunnel), and the suspension (each driving mode has two suspension settings, medium and soft, allowing for some serious fine-tuning of the ride comfort) floats across most road surfaces.
It feels much like any other premium SUV, and not one with a nuclear power plant lurking just ahead of the dashboard.
Because there is a Hyde to this Jekyll, and it arrives when you dial up the sportiness, or get a little too heavy with the accelerator. Then that big V12 roars into life, along with the exhaust, and suddenly you’re very much behind the wheel of Ferrari once again.
Engage launch control and you can feel the Purosangue hunker down, dropping lower onto the wheels and readying for action. Flatten your right foot, and 100km/h arrives in a claimed 3.3 seconds, with 200km/h flashing by in 10.6 seconds.
But there is a quirk here, and that is that the Purosangue doesn’t always feel blisteringly fast. It's powerful, sure, and plenty quick, too, it's just that somehow it doesn't always feel quite as fast as the spec sheet suggests.
Maybe it’s the theatre, or all in my mind, but I reckon the best way to experience the all-out performance is by taking over the gearing yourself, and listening to the machine-gun-popping of the rev limiter before squeezing the paddle shifter, to truly feel like you're unlocking every ounce of performance on offer.
Is it the sharpest Ferrari ever built? Obviously not, and even a carbon-fibre roof can’t compensate for the over 2.0-tonne weight here.
But I promise, should you find yourself on a twisting road, the Purosangue can paint a supercar-sized smile on your face just the same.
The steering isn't quite as sharp as it might be in a true supercar (I suspect its been softened to make the Purosangue more comfortable on freeways and over longer distances), but it still inspires plenty of confidence, while the the rear-wheel-steering helps tuck you nearly into corners before that big engine drags you out the other side, that operatic exhaust bellowing along with you.
A real Ferrari? You bet.
The Touring G40e model is pleasant, if a little boring, to bum around in. Boring may be too strong a word but there's not much that gets you excited about the driving experience. The Touring performs and has decent power through most situations but it lacks a certain edge. It's not particularly sporty, nor does it sound mean when you put your foot down.
It's nice and does what you expect it to do.
The ride comfort is good with cushioned suspension with enough road feedback but people in the back will jostle a bit over the worst of the bumps.
Road noise can creep in at higher speeds and third rowers will struggle to be a part of the conversation but overall the cabin is refined for longer journeys.
Visibility is mostly good because of the big windows but the wider pillars mean I check my blind spots very carefully, as the side mirrors seem a tad too small for the bulk of the car.
The CX-80 has a small turning circle of 11.6m and most of the time it never feels like it lumbers, but when you’re manoeuvring it in a tight car park the steering can feel heavy and a three-point turn starts to feel clumsy.
A saving grace is the excellent quality of the 360-degree camera system which takes out some of the puff from parking it. The CX-80 fills a space and it’s one you'd be careful to park so you don't get crowded.
The Ferrari Purosangue has not, and surely will not, be independently crash tested, but does arrive with a pretty stacked suit of safety kit, including AEB, adaptive cruise control, lane keeping assist, blind-spot monitoring, rear cross-traffic alert, traffic sign recognition and hill descent control.
At the time of this review the new Mazda CX-80 hasn’t been tested with ANCAP and is thus unrated but it has 10 airbags which is great for a big family SUV and includes side-chest airbags for the second row and curtain airbags that extend to the third row.
The Touring G40e model features a robust list of standard safety features including auto emergency braking (AEB), safe exit assist, front and rear cross-traffic alerts, blind-spot monitoring, driver attention alert and monitoring, forward collision warning, lane keeping aid/departure, front and rear parking sensors, a 360-degree camera system, traffic sign recognition, intelligent seatbelt warning and a tyre pressure monitoring system.
The adaptive cruise control is one of the most user-friendly I’ve sampled recently and other than a sensitive lane keeping aid, all systems follow that user-friendly vibe.
There are a total of five top-tether points and two ISOFIX child seat mounts. The width of the middle seat means you should be good to fit three child seats side by side if they're not too large.
Every Ferrari arrives with a three-year, unlimited kilometre warranty, with the option of extending coverage for up to seven years at the point of purchase.
Also available is Ferrari's 'Power20' coverage, which covers the engine, gearbox, transmission and all other major mechanical and electronic components for 20 years from the point of purchase.
The recommended service interval is 12 months/20,000km, and there's also a seven-year capped-price servicing program, called '7-Year Genuine Maintenance', which allows you to prepay for all your servicing needs.
The CX-80 is let down a bit by its ongoing costs.
Mazda offers the CX-80 with a five-year/unlimited kilometre warranty which is fairly standard. A number of its rivals are offered with up to seven-year terms these days.
You get a five-year servicing program with services averaging $694, which makes it on the more expensive side, but servicing intervals are reasonable at every 12 months or 15,000km, whichever occurs first.