2024 Ford Maverick vs Toyota RAV4

What's the difference?

Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.

There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.

It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.

Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.

Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.

The Toyota RAV4, particularly in Cruiser Hybrid spec, is a sensible, comfortable family 2WD wagon with plenty of standard features onboard.

It's nice enough to drive on-road without ever being over-the-top dynamic and offers a sensible amount of practicality and functionality for the price.

It feels a tad underdone, especially as rivals in this section of the market are improving all the time, but if you're patient enough to wait for Toyota's supply to catch up with customer demand, the RAV4 Cruiser 2WD Hybrid might just be spot-on for you.

The design of the Maverick is one of its standout features, because it looks like a proper Ford truck, with elements in common with the Ranger and the F-150.

That’s despite the fact that underneath it actually has more in common with an SUV, sharing Ford’s ‘C2’ platform with the Escape and Bronco Sport.

It has the same ‘C-clamp’ lights that are a signature of the F-150 and have since found their way onto the Ranger.

It also has the same boxy design as its bigger siblings with a very upright front end and cut-off tail, giving it the ‘tough truck’ look popular amongst modern ute/pickup buyers in Australia and the US.

Other noticeable design elements include the Ranger-style grille treatment, slightly flared wheel arches and the ‘Maverick’ name stamped into the tailgate.

The Maverick is also available with exposed tow hooks as optional extras on the standard XLT, but they are included on the Tremor package, and add to the ‘rugged’ look of the Maverick.

Inside the Maverick looks less and feels like a pick-up and more like an SUV, with elements like the steering wheel and media system seemingly coming straight from the Escape.

But there are a number of small details in the interior design that impress, like the unique door designs and the texture finishes to some of the inlays on the dashboard and door pocket.

Beyond its distinctive RAV4 grille, 18-inch black gloss alloys and that rather striking Saturn Blue paint, this medium-sized SUV remains inoffensive enough.

For those of you who love measurements, the Toyota RAV4 Cruiser 2WD Hybrid is 4615mm long (with a 2690mm wheelbase), 1865mm wide, and 1690mm high. It has a listed kerb weight of 1700kg.

Again, in terms of size and use you’ll feel more like you’re in an SUV than a ute when you jump inside a Maverick. It definitely feels more like an Escape than a Ranger, even down to the basic layout of all the controls, air conditioning vents and storage spots.

But there are some unique elements, like the previously mentioned interior door trims, and there are some handy storage spots in the centre console along with a pair of cupholders.

There’s respectable space in the back for what is ultimately a small vehicle, but it could do with some extra amenities for the rear seat passengers. There’s a power outlet and some under seat storage space but no rear air con vents or cupholders. 

As for luggage space, this is where the Maverick diverges from the SUV script by adding its ute-style tray.

It’s a good sized bed, as the Americans call it, measuring 1381mm long and 1353mm wide, but with the tailgate able to be set a floor height it can accommodate eight-feet by four-feet wooden sheets (2400mm x 1200mm). Our test car came with the optional spray-in liner.

The tray features what Ford calls its ‘Flexbed’, which describes a variety of in-built functionality including pre-stamped slots in the side of the tray so you can insert timber as dividers, depending on what you want to use it for. There’s also a 12-volt outlet and 10 tie-down points to lean into its practical nature. 

It may be small in stature compared to the Ranger and F-150 but the Maverick isn’t a show pony. In the years since it arrived we’ve seen multiple examples of the Maverick being used as a working truck in the US, with plumbers and builders who don’t need a bigger model opting for the practical small ute and it’s easy to see it filling a similar role here.

It's a clean and comfortable cabin with a solid attempt at a premium look and feel, but it all feels a bit dated and under-done, even with leather accented interior trim and plenty of soft-touch surfaces.

There's the usual amount of RAV4 storage, which is more than adequate and, for charging your devices, there are three USB ports up front and two for the rear seat passengers.

The 10.5-inch touchscreen multimedia system and driver display are bright, clear and generally easy to use, although the media unit's operating system can at times be a bit of a labyrinth to work through.

Buttons, dials and grippy textured controls are easy to locate and operate.

All seats are okay without being great, but up front they are power-adjustable every which way, so there's that.

The rear seat is roomy enough in all directions for even those whose nickname is 'Stretch', 'Big Unit' or simply 'Tall Bastard'. The fold-down armrest has cupholders.

For kids, that seat row has three top-tether points and ISOFIX anchors in the outboard positions.

In terms of packability, the rear cargo area has a listed 580 litres of space, but with that rear seat stowed away there's a listed 1690 litres.

That area has a cargo blind, four tie-down points, a 12V socket and a removeable floor liner.

The front-wheel drive, five-seat Toyota RAV4 Cruiser 2WD Hybrid has a MSRP of $51,410 (excluding on-road costs).

Standard features include a 10.5-inch multimedia touchscreen system (with sat nav, Apple CarPlay and Android Auto), a nine-speaker JBL stereo set-up (with digital radio), a 12.3-inch digital instrument cluster, a surround-view camera, plus 10-way power driver's seat incl. memory, eight-way power passenger seat, heated and ventilated front seats, leather accented interior, dual-zone auto climate control, a power tailgate, tilt/slide sunroof, and 18-inch gloss black alloy wheels.

Exterior colour choices include 'Glacier White', 'Silver Sky', 'Frosted White', 'Graphite', 'Eclipse Black', 'Atomic Rush', 'Mineral Blue' and 'Saturn Blue' (the latter on our test vehicle).

Ford offers two engine choices in the USA - a standard 2.5-litre four-cylinder petrol-electric hybrid and a 2.0-litre four-cylinder turbo-petrol ‘EcoBoost’ option.

The hybrid powertrain makes a modest 120kW/210Nm and is only available in front-wheel drive, in an obvious nod to this ute’s shared DNA with an urban SUV. 

The EcoBoost fitted to our test car packs more punch, with 186kW/375Nm on tap and it’s paired to an all-wheel drive system via an eight-speed automatic transmission. 

The Toyota RAV4 Cruiser 2WD hybrid has a 2.5-litre naturally aspirated petrol engine and electric motor set-up with a 1.6kWh (6.5Ah) nickel-metal hydride battery system.

Combined system output for power is 160kW and the torque output (combustion engine figure only) is 221Nm at 3600rpm.

This RAV4 has a continuously variable transmission (CVT) and it's pretty cluey when it comes to always being in the revs and ratios sweet spot.

It also has an EV mode for driving only on battery power to reduce fuel consumption and emissions, and several driving modes including 'Eco', 'Normal' and 'Sport'.

The drive settings are designed to produce optimal ride and handling via maximised engine performance and tuning, steering and throttle response, best suited to the terrain and conditions.

Ford claims the Maverick Hybrid is capable of hitting a fuel economy figure of 6.3L/100km, which is a lot more efficient than its bigger ute siblings can manage and on par with consumption the Escape Hybrid manages in the US market.

The more powerful EcoBoost is obviously not quite as efficient, using 9.4L/100km on the combined urban/highway cycle. Although this turned out to be pessimistic, as we saw returns of around 9.0L/100km in our LA test drive.

The Toyota RAV4 Cruiser 2WD Hybrid has listed fuel consumption of 4.7L/100km (on a combined cycle).

I recorded 5.9L/100km on our test, but, as a mate so kindly pointed out, I drive like an old gentleman.

The RAV4 has a 55-litre fuel tank, so going by that on-test fuel-consumption figure, you could reasonably expect to get a driving range of about 930km out of a full tank.

As you approach the Maverick your brain tells you it’s a ute, but once you hope inside and start driving that idea quickly vanishes and you realise this is an SUV in disguise.

And that’s not a criticism, because Ford offers the Ranger and F-150 for people who do want a ute/pick-up that looks and drives like a ute/pick-up, so that’s not the role of the Maverick.

This is designed to be an urban-friendly vehicle for those who may want a ute but need something smaller and more efficient.

The EcoBoost performs admirably on the road, with decent low speed response and enough grunt when you stand on the accelerator and rev it hard. The Maverick isn’t a big vehicle, so it doesn’t need a particularly big engine to get the job done. 

The eight-speed auto is well-suited to the EcoBoost, able to get the most out of the engine when needed but also returning that strong fuel figure. 

It’s not meek, though, the Maverick EcoBoost has a standard towing capacity of 900kg but can be upgraded to pull up to 1800kg with the 'Tow Package'.

Unfortunately, the Los Angeles landscape didn’t give us a chance to test the Maverick’s off-road credentials, because it does have good on-paper capabilities.

Particularly the Tremor, which has specific drive modes for 'Normal', 'Sand', 'Mud', 'Slippery' and 'Towing', as well as the ability to switch the traction control off with the press of a button so you can let the wheels slip on loose surfaces.

But around the streets and freeways of LA it did impress with its on-road manners. The steering is nicely weighted and direct, and when paired with the compact dimensions of the Maverick it reacts and drives much more SUV-like which means it feels at home in the city.

The RAV4 is very quiet* and generally rather nice to drive. So, as a daily driver, it's on the right side of impressive.

* Except when it's not, keep reading.

It has smooth acceleration and quickly settles into an easy groove at higher speeds.

Steering retains a welcome precision, visibility is good all around, and the RAV4 always feels settled on any surface.

It does ride and handle well on the blacktop and it's not too shabby on gravel and dirt surfaces, though it skips around on rougher, more irregular sections, due to its firm suspension and road-biased tyres.

The CVT is smooth and efficient in terms of being the optimal auto. It's not dynamic but it's certainly reliably consistent.

This hybrid switches between the engine and electric motor seamlessly and battery charge is easily regenerated through the vehicle's forward motion when little to no throttle is being used to maintain momentum (as in downhills or while otherwise coasting), or the vehicle is slowing to a stop.

NVH (noise, vibration and harshness) levels are mostly subdued except when you give the RAV4 some heavy right boot to spur it into immediate action. There's also some mild wind-rush noise around the big wing mirrors when you hit the open road.

As I've said before, the owners of city-focussed SUVs would be surprised by just how capable their vehicles are when driven sensibly, even the 2WDs.

You can undertake your own scaleable adventure in a 2WD vehicle but, of course, any trip off of a sealed surface in a 2WD will have to be very light-duty off-roading. So, nothing more difficult than a well-maintained dirt or gravel track surface in dry weather.

Towing capacity is 480kg – unbraked and braked – so you won't see a RAV4 skull-dragging a horse float any time soon.

The Toyota RAV4 Cruiser 2WD Hybrid has the maximum five-star ANCAP safety rating from testing in 2019.

Safety gear onboard includes AEB with pedestrian/daytime cyclist detection, intersection turn assist, adaptive cruise control, blind-spot monitoring, lane departure warning, lane tracing assist, rear cross-traffic alert, front and rear parking sensors, traffic sign recognition, trailer sway control, hill-start assist, a 360-degree surround-view camera and more.

It has seven airbags including front, front side, full length curtain and driver's knee airbag.

It’s also much too early to speculate on ownership and warranty details.

Ford hasn’t made any official commitment to bringing the Maverick to Australia but if it does it would be logical to expect it to mirror what we already expect in terms of warranty and the ownership experience.

That means five-years/unlimited kilometres of coverage and Ford’s capped price servicing plan.

The Toyota RAV4 Cruiser 2WD Hybrid has a five-year, unlimited-kilometre warranty. Get all your work done at a certified Toyota mechanic and you're in line of powertrain coverage under warranty for seven years.

Servicing is set at 12 month/15,000km intervals and capped price servicing keeps costs to $260 a pop for the first five years or 75,000km.