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What's the difference?
Hyundai’s contender in the under-$60,000 people mover segment boasts a heritage spanning a full decade. During that time it has built a loyal customer base that appreciates its spacious and airy eight-seater cabin, ease of driving, proven durability and five-year warranty.
Even so, the iMax and other well-established people movers are getting clobbered by Hyundai’s sister company Kia and its widely acclaimed Carnival, which with four model grades across a broad pricing spectrum currently boasts a dominant market share of more than 50 per cent.
There are numerous reasons for the Carnival’s popularity but that should not stop a potential buyer from also giving the iMax serious consideration. Its most recent upgrade to Series II specification in 2016 brought styling revisions and new features which made a good people mover even better.
One must maintain several affections in one's life, I think that's fair. I don't mean that in the life-partner sense, that would get me blamed for marriage breakdowns. But then, as a motoring journalist, you do sometimes wonder if your recommendations send a few relationships over the edge.
What I mean is, having a few interests keeps life interesting. In this context, I'm thinking of two things that move me. Special Editions (of pretty much anything, except superhero movies) and VW vans. I can't stress enough how much I - and, as it turns out, just about every other road user - love a Volkswagen van.
Put these two excellent things together and you have the Volkswagen Multivan Cruise, a special edition that somehow commemorates the 70th anniversary of the Kombi. I don't care how, I'm just intrigued by its existence and, by the grace of The Great Editor, I spent a week behind the wheel and a good chunk of that time exploring the interior of the Multivan Cruise.
It looks a bit old-fashioned in a ‘Tarago’ sort of way and is starting to show its age with a five-speed transmission and in lacking some of the latest safety features. However, if you need to regularly transport up to eight people and expect good comfort, economy, performance, practicality, reliability and warranty as part of the deal, then the iMax still has more than enough going for it to justify top three positioning on any people mover shopping list.
Seventy-four grand is a lot of money for a seven-seater van but it's not the same as a similarly seated SUV. You can do a whole lot more in a Multivan and you can get yourself a VW badge into the bargain. There's something about that badge and the history of VW vans, though, that makes it popular. But it's got the chops to back up its history - it feels great to drive and easy to live with. It's also easy to use and phenomenally easy to get in and out of.
My wife and I genuinely found ourselves looking at each other and saying, "Yeah, we could have one of these." Obviously we came to our senses pretty quickly (we are not van people) but, if we had to have a van, the Multivan would go straight to the top of the list.
Compared to the Kia Carnival, which looks like tomorrow’s people mover today, the iMax is looking more like yesterday’s as its tall and minibus-like dimensions are immovably defined by its iLoad commercial van birth twin. Even so, there is still plenty of practicality and ease-of-use inherent in this traditional design, including a bright and airy cabin with generous headroom for all.
The iMax rides on the same 3200mm wheelbase as the iLoad and shares many of its key dimensions along with power-assisted rack and pinion steering and four-wheel disc brakes. However, to provide better ride quality than the van’s leaf springs, for human cargo the iMax’s multi-link live rear axle rides on plusher coil springs. The Series II upgrade also includes restyled 16 x 6.5-inch alloy wheels shod with 215/70 R16C tyres and a full-size steel rim spare.
The large front doors open wide for easy entry and exit and with no console between the front seats the driver and front passenger can literally walk through to the passenger area. Sliding doors on each side, with large windows that can be propped open for extra ventilation, allow generous access to the second and third row seating. These bench seats provide ample head room and adequate shoulder and legroom for medium-sized adults, even with three across the back row, which is a refreshing change from many SUVs that treat third-row adults as extra baggage.
There’s also ample ventilation, with roof and floor-mounted air vents for the second and third rows linked to a separate control panel which allows passengers to adjust the fan speed and air-con temperature independent of the driver. Combined with generous headroom and large rear passenger side windows which can also be propped open, the iMax succeeds in minimising claustrophobic feelings particularly for those in the back row.
Volkswagen's approach to this design is all about function but has yielded quite a strong result. That seems a bit silly if you just give the car a cursory glance, but if you spend a bit of time, it's a really nice job. The clay model clearly started as a big rectangular block and it was largely spared the chisel from the windscreen back.
In white it's close to anonymous but the Cruise's two-tone paint job adds a certain strength and some real character. I spent a lot of time looking at it and admiring the sparseness, but also what a clean design it is. That makes me sound slightly bonkers, but few cars get away with so few design features and look this good. Mitsubishi tried a basic design approach 10 years ago and the cars looked awful.
Perhaps the bigger surprise was the interior. Few commercial vans scrub up this well, so much so that you'd be hard-pressed to identify the Multivan in that way. The materials on the dash are typical VW - which is to say very good - and it doesn't feel or look like a knockabout interior, with some carpet and nicely covered seats in it.
The iMax’s hefty kerb weight of 2230kg and GVM (gross vehicle mass) of 3030kg allows for a payload of 800kg and up to 125kg of that can be carried on the roof with a three-rack system. Eight average-sized adults on board would use up most of this payload capacity, so if they need to bring luggage it could easily surpass the payload limit.
It’s also rated to tow up to 1500kg of braked trailer and with a GCM (gross combined mass) of 4530kg it can carry its maximum payload while doing it. However, you also need to keep in mind that the 150kg tow-ball download limit is included in the total payload, leaving 650kg rather than 800kg to play with. Even so, any vehicle that can tow its maximum trailer weight with a full payload gets a big tick from us, particularly one with a cavernous (VDA) 842 litres of cargo volume available behind the third row of seats.
An impressive array of storage solutions includes dual map pockets and a single bottle holder in each front door, a dash top storage compartment, dual glove box compartments, central dash dual retractable cup holders and an overhead felt-lined sunglass holder. Those seated in the second row get dual map pockets and single bottle holders in each sliding door plus mesh-type storage pockets on the rear of each front seat, while third row outer passengers get storage recesses and cup holders.
This needs a very solid breakdown because there is a lot to know about this particular car. Starting with sliding doors on both sides, which are electrically operated, and there are buttons on the remote to open and close them.
There is a phenomenal amount of storage inside. The driver's door alone has two storeys of pockets to carry plenty of different-sized and shaped items. There's so many places to put things you can almost get decision paralysis.
Down on the floor between the seats is a handbrake that seems to have been borrowed from a helicopter, but it's that long because it's attached right down on the carpet. That means you can walk from the third row all the way through the van, flip up the armrests on either of the captain's-chair style seats and plonk yourself down. Or vice versa.
The second row features two separate captain's chairs (again) that are set on rails. You can slide them back and forth and - most impressively - swivel them through 180-degrees to face the third row so you've got yourself a meeting room on wheels, complete with the USB-C ports on one side of the back row, just above a double-cupholder set up. The seat belts for the second row are integrated into the seats themselves, which is why you can use them in motion.
Incidentally, the back row can also slide back and forth and can fold down as well. There are cupholders either side of the row, too (the previously mentioned double along with a generous-sized one that came with its own thermal cup...I think that's what it was) and with the aforementioned USB ports.
On top of all that, there are window blinds, little porthole windows in the sliding door windows themselves, a place to put, say, a clipboard on the dash in front of you and a cupholder with two USB-C ports next to the shifter.
Being a van, the total cargo volume is gigantic. If you hoof the seats out, the cargo area is 2.532 metres by 1.627 (1.220m at the wheelarches). The height is 1.32m, meaning if you're under five feet tall, you can walk without bending over. Suffice it to say, you can fit an enormous amount of stuff in.
If there's still not enough room, you can tow 2500kg with a braked trailer and 750kg unbraked. A two-bar roof rack will hold a further 100kg and a three-bar 150kg. Gross vehicle mass is 3080kg from a 2266kg unladen weight, meaning a maximum payload of 814kg.
That's enough stats on practicality to keep you going.
Our test vehicle was the premium grade with 2.5 CRDi turbo-diesel four cylinder engine and five-speed automatic transmission at $47,290 plus on-roads, with metallic paint an extra $695.
The Series II upgrade features minor styling tweaks and new equipment including driver and front passenger side (thorax) airbags, driver-front passenger climate control, an upgraded 7.0-inch touchscreen multimedia interface with connectivity including Bluetooth, 'Siri Eyes Free' (iOS) and 'Google New' (Android) but no Apple CarPlay, electric folding door mirrors, premium steering wheel and gear-knob, rear view camera and cruise control (on diesel auto only).
These upgrades boost what was already a well-appointed package including numerous passive and active safety features, tilt-adjustable steering wheel with audio controls, one-touch power front windows and a 12 volt dashboard power outlet to name a few.
The Cruise fits between the Comfortline Premium and the Highline, which itself comes in underneath the conference-room-on-wheels Comfortline Exec. The full title for the two-tone terror I had for a week is the Multivan TDI340 Cruise Edition T6.1 SWB. So from that you can tell it's a turbodiesel-powered Multivan on the shorter of the two available wheelbases and part of the T6.1 update for the van range.
The Cruise Edition comes with 18-inch alloys, a six-speaker stereo, multi-zone climate control, reversing camera, front, side and rear parkings sensors, active cruise control, digital dashboard, electric sliding side doors, powered tailgate, sat nav, auto LED headlights, park assist (with automated steering), auto wipers, power front windows, a clever seating system, LED taillights and sliding side windows.
The iMax shares the same 2.5 litre common rail four cylinder turbo-diesel found in the iLoad and it’s just as well suited to moving people as it is to shipping heavy cargo. With 125kW at 3600rpm and a bountiful 441Nm of torque peaking at 2000-2250rpm, this refined and torquey engine uses its variable vane turbocharger (VGT) to good effect with great flexibility through the rev range.
The five-speed automatic with sequential manual shift option is the only transmission available with this engine and they are well matched. The torque converter’s stall speed and low 3.730 first gear combine with the 2.929:1 diff ratio to provide lively response from standing starts, making it well suited to stop-start city and suburban duties. The overdriven fifth gear allows economical cruising at highway speeds.
The 340 in the long name refers to the torque figure of the 2.0-litre turbodiesel four-cylinder. With 110Kw between 3250 and 3750rpm and 340Nm between 1500 and 3000rpm, it's a solid performer. In this guise, the seven-speed twin-clutch transmission delivers the power to the front wheels.
Hyundai claims a combined figure of 9.0 litres/100km but our numbers based on trip meter and fuel bowser readings came in at 11.8L/100km. Based on these ‘real world’ figures expect a fuel range of around 640km from its 75-litre tank.
Volkswagen affixes a sticker to the windscreen with a 6.6L/100km combined-cycle figure. My week with the van was pretty busy and included a thorough fact-finding day on motorways and climbing Sydney's Blue Mountains, delivering an indicated 8.0L/100km over the week, which is well within the bounds of expectation with those official figures. That's pretty good going for a two-tonne-plus van with the requisite lack of slippery aerodynamics.
Impressive comfort, refinement and low NVH (noise, vibration and harshness) levels ensure the task of moving people is not a chore. The iMax is well designed for its specific role in life and gets the job done with a minimum of fuss. Loads varied from driver only up to six adult passengers during our test.
Although fitted with rear coil springs the tail stills feel a bit jittery over smaller bumps.
In city and suburban traffic it’s a surprisingly agile and energetic performer that belies its 2.2 tonne-plus kerb weight, with nicely-weighted steering, responsive braking and a sharp 11.22 metre turning circle.
Although fitted with rear coil springs the tail stills feel a bit jittery over smaller bumps and road irregularities when empty or lightly loaded, as those thick coils are designed to cope with a GCM of more than 4.5 tonnes. In other words, ride quality is at its best with a decent load on board.
Wind, tyre and engine noise are well suppressed. The resulting low cabin noise is a big bonus, particularly at highway speeds where conversations between front seat passengers and those in the third row can be conducted at normal voice levels. Along with its comfortable bench seating, this quietness makes longer journeys less tiring and more engaging for all passengers no matter where they’re seated.
Driver and front passenger comfort is excellent with all controls and dash contours thoughtfully placed.
The iMax’s tall highway gearing results in only 1800rpm at 100km/h and 2000rpm at 110km/h where maximum torque also resides. Driver and front passenger comfort is excellent with all controls and dash contours thoughtfully placed, plus supportive seating with inboard fold-down armrests. Those front seats provide a commanding view of the road and all external angles thanks to large door mirrors and a rear view camera.
Our only major gripes are that in wet weather the swept area of the left-hand wiper leaves the front passenger with more than half of their forward view obscured by unswept glass. It also shares the iLoad’s terrible static interference on AM band radio at times. And one iLoad feature we would like to see shared with the iMax is its automatic central-locking mechanism which locks all doors when vehicle speed exceeds about 5 km/h
I may have given you the impression that the Multivan is fun to drive, but it's not in the usual sense. It does feel a bit van-ish with the initially awkward steering wheel angle. The driver's seat is hugely comfortable and you quickly discover that, despite being nearly as long as a Hyundai Santa Fe or Mazda CX-9, it's surprisingly wieldy, with the front wheels achieving impressive angles when you're on full lock.
No, you're not going to pull a u-turn in a normal suburban street, but you can get some tight angles while parking and, given its shape is that of a chiselled brick, you know where the corners are, with the sensors and cameras picking up the slack.
It never feels anything like its size until you head down the driveway into a shopping centre car park and the dangling 2.1 metres clearance sign looks ominously close. It doesn't just look close, though. The view out front is awesome and you are literally eye-balling bus drivers. Dogs love it because they can talk to bus drivers out the window, as our furry idiot did.
Obviously it's long for car-park spaces, like an SUV or any other people mover for that matter, so you have to take the usual care.
So why is it so much fun to drive. Obviously it's not a GTI (although the Transporter Sportline looks like it might be...) but the diesel engine is exceptionally strong and dealt with everything I threw at it.
Sadly I wasn't able to rope in a group of folks to go with me, given our current restrictions, but the 340Nm figure feels conservative. Especially when slaloming around slow-moving clowns on the motorway in the right-hand lane.
So the fun? Everybody absolutely loved this thing. In fact, to take the parlance of one of the Mystery Machine occupants, they dug it, man. So many blokes in utes looking wistfully at a van that obviously sparked a yearning for... having five kids maybe? I dunno, but people just loved it and when I posted a pic of it on Instagram, the crowd went wild.
And I loved driving it around and was sad to hand it back. M'colleague Matt Campbell is scheming to get into one, and even other folks from competing publications expressed a yearning.
The iMax falls one star short of the maximum five-star ANCAP crash safety rating. Even so it’s equipped with numerous passive safety features including front (and now) side airbags for driver and front passenger, full lap-sash seatbelts and head restraints for all passengers, ISOFIX child restraint anchorage points for the two outer seats on the second row and three top-tether child restraint anchorage points.
There’s also the usual electronic active safety features including brakeforce distribution (important for load luggers), rear parking assist and rear view camera with guidelines, but no auto emergency braking (AEB), blind spot detection or collision alert.
The Multivan arrives with six airbags, with curtain airbags that reach all the way to the third row. There are also the usual traction and stability controls, along with multi-collision brake (which stops you rolling into another accident after suffering the first), driver-fatigue detection, reversing camera, blind-spot monitoring, rear cross-traffic alert, lane-keep assist, and low-speed forward AEB.
It's a pity the AEB doesn't extend to higher speeds, especially given this machine's role as a people carrier, and a further disappointment is its lack of pedestrian and cyclist detection.
The two swivel seats in the middle row feature ISOFIX points and top-tether anchors. The third row features another three ISOFIX points and three top-tether anchors.
Standard warranty is five-year/unlimited km, with scheduled service intervals of 12 months or 15,000km, whichever comes first.
A capped-price servicing scheme is in place, with $349 the standard rate ($499 for 60,000km service only).
Roadside Assist is complimentary for the first 12 months, plus there's an optional Roadside Support Plan for up to 10 years, 'Lifetime Service Plan' and 'Sat Nav Update Plan'.
You can also expect a dedicated Customer Care Centre and the ‘myHyundai’ exclusive owner website.
As with other VWs, the Multivan Cruise has a five year/unlimited-kilometre warranty, which is now largely the norm, albeit not among German manufacturers. You also score a year of roadside assist into the bargain, which is extended with each service.
As for servicing, you can purchase up front, with five years for $1980, representing a $781 saving on pay-as-you-go assured-pricing service. A three-year commitment is $1300 and is a saving of between $159 and $357 on pay as you go.