Hyundai Venue vs Subaru Impreza

What's the difference?

The Hyundai Venue Elite is a sweet-looking, compact SUV that should suit drivers who only need an A-to-B sort of car in the city. Or an empty nester who doesn’t want to feel flustered by any high-end tech and wants knobs and dials where they expect them to be.

Some elements of the safety set could be better though and that’s something to consider. However, for an urban landscape, you can practically fit it anywhere. With its engine specs, it's also happiest in the city - don't consider this a road trip car.

The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.

The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.

This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.

Cute is the adjective that comes to mind when you look at the Venue’s compact styling. And it is compact with its wee 4040mm length. The benefits of its dimensions means that you should be able to tuck this away in most garages or apartment car spots!

The Venue does have a boxier shape than I ordinarily like but because it’s small, it manages to get away with it and still feel sharp.

Our model’s paintwork and roof colour has been finished in Atlas White but you can customise the Venue with a two-tone roof job (either black or white, depending on main body colour), to add some more personality.

You just lose the sunroof with that option, which I actually think adds a lot of oomph to the interior and stops it from looking too plain inside.

Speaking of, the interior is pleasing but simplistic.  There are a lot of traditional design elements from the gear shifter and handbrake to the easy-to-access buttons and dials. This is a no-fuss interior that is banking on having a no-fuss sort of driver.

There is some cool cred with the white painted metal accents around the air vents and gear shifter. Plus, the contrasting piping and stitching on the cloth seats adds some fun, too. 

Over the years the Impreza has changed in its design and intention so much.

Once known primarily for its sporty sedan variants, today’s Impreza is a far more contemporary hatchback, forgoing the once wagon-like shape for something with the traditional bubble silhouette to align with its rivals.

For better or worse, it also syncs up with the rest of Subaru’s range, with the brand’s current design language on full show, but it also barely evolves from the previous-generation version from the outside.

It trades the chunky square light fittings from the previous car for something a bit more refined this time around, with a similar look and feel to the WRX and Outback.

Inside also gets a similar fit-out to other Subarus in the range, complete with a raised centre console, shapely dash, and the same huge screen from the Crosstrek and Outback which dominates the space and helps simplify things compared to the busy interior and multiple screens of the previous car.

It’s a cosy space with chunky comfortable seats and the signature bumper car steering wheel is a stand-out bit of Subaru design.

Even the base car with its plastic trimmed wheel and basic cloth trims in the door is basic in an almost refreshing way, but unlike some rivals manages to be comfortable, too, thanks to soft trims for your elbows in the doors.

It ain't a people mover. Period.

If you plan on having regular passengers and they’re tall, look elsewhere because they won’t find much comfort (especially in the back seat).

On the back seat, I barely fit with my 168cm (5’6”) height and had to accommodate my driving position by spreading the ol’ knees apart. So ladylike.

However, kudos to the clever high roofline because headroom isn’t an issue. The 170mm ground clearance also makes this a super easy car to get in and out of.

Front passengers definitely enjoy the most room and amenities but you will be jostling for the premium position on the armrest. The storage is good for this size SUV with a glovebox, middle console, two cupholders and a cute little storage shelf in front of the passenger.

There’s also a dedicated phone tray that has the wireless charging pad, a USB-A and C port plus a 12-volt port too.

The tech is simple to use and it was easy to get my iPhone connected to the Bluetooth and wired Apple CarPlay (there’s Android Auto, too for those users). The new-for-2023 4.2-inch digital instrument panel adds some pizzazz but unfortunately, isn’t customisable.

The boot is a solid size for this class at 355L. You can adjust the floor to sit a little lower and there is a space-saver spare tyre.

No Venue grade has a powered tailgate but honestly, you don’t need it.

Living up to the adventure-ready Subaru promise, the Impreza's interior is quite functional.

Even though many controls have moved to the big central screen, there are individual buttons for temperature adjustment and a permanent touch function for fan speed on the lower third of the screen.

It would be nice to see a full set of physical buttons for climate functions, but this seems like a decent compromise.

Elsewhere there are large bottle holders in each door with a small accompanying pocket, two more rigid bottle holders in the centre console, a small tray behind them, and a huge armrest console box.

Under the multimedia screen there is a bay with a wireless phone charger, but like the Crosstrek, it is finished in a hard plastic material, which means your phone will easy slide around and out of the charging area in the corners, which seems like an oversight.

Adjustability is great, even in the base car, with flexible seats and a wide range of movement for the wheel, letting you easily find a suitable seating position. Width in the cabin is okay, but headroom is excellent.

The back seat offers a solid amount of room for myself behind my own seating position, at 182cm tall, but the middle position is no good for an adult thanks to the presence of a large raise in the floor to allow for the all-wheel drive system underneath.

Amenities for rear passengers are only okay in the base car, with a large bottle holder in the door and a further two in a drop-down centre armrest. There are no adjustable rear air vents or USB power outlets in the L, but outlets are added in the R and S.

Boot space is on the small side, with only 291 litres (VDA) on offer. The high floor means a limited amount of space with the luggage cover in place, although I was surprised to find we could fit the full three-piece CarsGuide luggage set once it was removed, so long as you’re okay not being able to see out the rear window.

Under the floor, the Impreza sports a space-saver spare wheel - a must-have for long-distance regional travellers.

Now in sixth-generation form, the 2024 Impreza range has been trimmed down to just one hatchback bodystyle and three trim levels - the base L, mid-spec R, and top-spec S.

True to Subaru form these variants are all priced quite close together, and the base L comes with pretty much all the kit you’ll need, with the R and S grades adding mainly luxuries to the equipment list.

Now starting from $31,490, before on-road costs, the Impreza is not as affordable as the previous-generation version, and while it manages to pack a relatively high level of standard equipment, some of its key rivals are a bit cheaper in a segment where every dollar matters.

For example, you can get into a hybrid version of Toyota’s Corolla (Ascent Sport Hybrid - $32,110) for similar money to the entry level 2.0L, the Kia Cerato can be had for under $30,000 (Cerato S Auto - $27,060) while the outgoing Hyundai i30 is significantly cheaper in its most basic trim level (i30 Auto - $26,000).

What might make you think twice is the Subaru’s standard all-wheel drive, where all of its rivals are front-wheel drive, but in an environment where fuel costs are high, I can understand why people would prefer to see a hybrid version instead.

Unlike the Impreza’s Crosstrek small SUV relation, there’s no ‘e-Boxer’ hybrid variant.

Still, standard equipment is high even on the base 2.0L. Included are 17-inch alloy wheels, LED headlights, a massive 11.6-inch multimedia touchscreen with wireless Apple CarPlay and Android Auto and you even get a matching wireless phone charger.

Elsewhere the base car gets cloth seats with manual adjustment, a plastic steering wheel, analogue instrument cluster with a small digital display, and importantly, the majority of Subaru’s very good active safety equipment is standard.

So, what do you get for stepping up the range? At $34,990, the 2.0R adds premium cloth seat trim, additional charging ports in the rear, eight-way power adjust for the driver, heated front seats, a leather steering wheel and shifter, steering responsive LED headlights, and LED fog lights.

At the top of the range, the $37,990 2.0S adds a 10-speaker audio system, built-in sat-nav, an electric sunroof, and synthetic leather seat trim.

The cabin tech, safety, and standard all-wheel drive are the real draws, but you have to want them. The Impreza isn’t the stellar value buy it once was.

All Venue grades share the same engine – a 1.6-litre four-cylinder petrol drivetrain with a maximum output of 90kW and 151Nm of torque. Which sounds as gutless as it feels.

The six-speed auto transmission and under-powered engine can feel a bit rough on the open-road when you need to put your foot down.

Basically, you’re not going to do Daytona 500 in this. Think the odd bit of shopping, taking your small lap dog to get trimmed and going for a coffee with your friends. 

The Impreza is equipped with just one engine and transmission for its sixth-generation, a 2.0-litre (FB20) four-cylinder horizontally-opposed ‘boxer’ engine mated to a continuously variable automatic transmission, driving all four wheels via the brand’s signature ‘symmetrical’ permanent all-wheel drive system.

The FB series is a development of the successful EJ series engines which lasted from 1989-2021. This more recent engine has new material science, heads, and seals which have helped the brand push service intervals out to 12 months rather than six, and should address issues which the older engines developed over time.

Power is on-par, but not a stand-out in the segment, with peak outputs of 115kW/196Nm.

It earns back some points with the fuel efficiency, especially considering how hard you have to drive this to wring out its power.

The official combined fuel figure is 7.2L/100km and I achieved the same according to the trip computer. Not too shabby but there are hybrid versions for the Venue’s rivals now - like the Yaris Cross - so it would be good to see one for this as well. 

It has a 45L fuel tank and based off the official combined figure, you should be able to get around a 625km driving range, which means you should be able to go a couple of weeks without filling up if you’re doing shorter commutes.

One issue with having a non-turbo, non-hybrid 2.0-litre engine with all-wheel drive is relatively high fuel consumption. The Impreza has an official combined cycle fuel consumption figure of 7.5L/100km which is less than impressive in today’s market of hybrids and downsized turbocharged engines.

In my week of mostly stop-start city driving, the test example drank 11.1L/100km, which is disappointing.

Mercifully, it is capable of running on 91RON unleaded. For those who care, the CO2 output is officially 170g/km which is well above the 140g/km it would need to be at to avoid the wrath of incoming vehicle emissions regulations.

This is an urban dweller for sure. It’s happiest going under 70km/h but it handles that range very well. You have enough kick to cross traffic without too much fuss and the steering feels direct.

Those feelings disappear on the open road where it’s a struggle to maintain your speed and the engine complains so loudly, I was nervous it was going to conk out.

The cabin also gets loud at higher speeds with wind and road noise, which just reaffirms that this is a city car. At lower speeds, it’s fairly quiet and you can chat without interruption.

There’s some roll when you tackle corners but once you get used to how to drive it, it won’t bother you. The ride comfort is good until you hit bumps and then, you probably feel more connected to the road than you might like but it’s short lived because of the short wheelbase.

I really like the 10.2m turning circle and compact size - it made navigating around tight city streets an absolute breeze. Parking? Hurrah for a small car. I got into spaces that would ordinarily elude me. I just would have liked a clear reversing camera, it’s a bit blurry for a top-spec model.

Have you driven a Subaru in the last 10 years? The drive experience here is pretty much uniform with the rest of the automaker’s range.

This means a lot of very appealing traits. For example, the new Impreza has a comfortable, compliant ride, really nicely weighted steering, and solid handling even on slippery surfaces courtesy of the all-wheel drive system.

The FB series engine also has a good bit of pull fairly early in the RPM range which makes it deceptively spritely, although power really hollows out the more you push it.

This makes it nice to drive around town, but less impressive when it comes to overtaking on the freeway.

This is reinforced by the continuously variable automatic which lends the engine a thrashy, rubbery character when pushed, but is nice and predictable at lower speeds.

The rev-happy engine is also quite noisy when a lot is asked of it, and like a lot of Japanese cars, but Subarus in particular, tyre roar picks up in the cabin above 80km/h.

It’s a comfortable and family-friendly drive, and I particularly like the way the plethora of active safety systems sit by the wayside and don’t interfere with the overall experience.

It is just a bit of a shame it doesn’t move the drive experience forward by a huge amount. The current Impreza doesn’t feel meaningfully different from the fifth-generation version which debuted in 2016.

The majority of active safety equipment is standard across all three Impreza variants including auto emergency braking up to freeway speeds with reverse auto braking, lane support systems, blind-spot monitoring with rear cross-traffic alert, traffic sign recognition, lead vehicle start alert, driver attention alert, and adaptive cruise control.

Stepping up to the 2.0R or 2.0S nets you the front parking camera for a 360-degree parking suite, and high-beam assist for the LED headlights.

Expect the usual traction, brake, and stability controls, alongside the more modern torque vectoring system and an impressive suite of nine airbags. The new Impreza is yet to be rated by ANCAP.

Ongoing costs are great as the Venue comes with Hyundai’s five-year/unlimited kilometre warranty, which is a standard term for the class.

You can pre-purchase servicing plans for up to five-years or 75,000km (whichever occurs first). The five-year plan averages $315 per service, which is very competitive! 

Servicing intervals are reasonable at every 12 months or 15,000km, whichever comes first.

Subaru offers its fairly standard five-year and unlimited kilometre warranty on the Impreza, with 12 months of roadside assist included.

There is also a five-year fixed-price service program covering the first 75,000km, although it’s nowhere near as affordable as the Corolla or i30, coming in at an average annual cost of $464.64.

The Impreza needs to be serviced once every 12 months or 15,000km, whichever occurs first.