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2018 Kia Optima vs Toyota Camry

What's the difference?

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Kia Optima
Kia Optima

$18,980 - $26,990

2018 price

Toyota Camry
Toyota Camry

$14,999 - $37,999

2018 price

Summary

2018 Kia Optima
2018 Toyota Camry
Safety Rating

Engine Type
Inline 4, 2.4L

Inline 4, 2.5L
Fuel Type
Unleaded Petrol

Unleaded Petrol/Electric
Fuel Efficiency
8.3L/100km (combined)

4.2L/100km (combined)
Seating
5

5
Dislikes
  • Removed some good stuff to lower price
  • Not as good looking as pre-facelift model
  • A bit basic inside

  • Some cheap-feeling areas in the cabin
  • No true smartphone integration
  • Lack of tech for backseat riders
2018 Kia Optima Summary

There are plenty of reasons why you should still consider a mid-sized sedan like the Kia Optima. I’m sure there are… just let me think about this for a sec…

Okay, so this part of the market is dying. A decade ago, sedans like this were really popular, but now there are heaps of alternative options. Yep, people are going for mid-sized SUVs rather than mid-sized sedans like this.

But that doesn’t mean models like the just-updated 2018 Kia Optima are without their reasons for being. I’m just not sure the facelift has made it more appealing to look at…

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2018 Toyota Camry Summary

There is probably some un-Australian alarm ringing out somewhere (one that I hope sounds like a jar of Vegemite being opened) when I write this, but here goes; the new Toyota Camry is better than any to have gone before it - including the ones we used to build here.

That’s a hard truth, perhaps. But it’s a truth nonetheless. The first Camry range to be fully imported since 1987 looks better, drives better and is more practical than the ones produced in Toyota’s Altona factory in Melbourne (until that facility was closed last year, of course).

A new platform, a growth spurt in all key dimensions and a company-wide focus on making cars that are actually, gasp, fun to drive all conspire to make this new Camry a seriously strong proposition.

But will anyone care? This is still a mid-size sedan, a segment that is fast becoming an endangered species in Australia, and one that - outside fleet sales - few private buyers dip into (this new Camry sold about 750 units in January, beaten by the brand's Kluger, Prado and LandCruiser, walloped by the Corolla and absolutely eaten alive by the HiLux).

But having just spent a week in the Toyota Camry Hybrid Ascent Sport, we think those who shun the mid-size sedan segment might just be missing out.

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Deep dive comparison

2018 Kia Optima 2018 Toyota Camry

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