Kia Optima vs Toyota Camry

What's the difference?

If you travel long distances, want a good amount of space and don’t want to pay big bucks for a new car, then yeah, maybe there is a reason sedans like this will hang around for a while longer.

Sure, the appeal of sedans mightn’t be as strong as it once was, but models like the Kia Optima prove they still have a reason to exist.

Ah, gotta love a sedan that knows its audience and the ninth-gen Toyota Camry Ascent proves once again why it’s a popular choice.

On top of the space and practicality, you get a shiny new design and technology. Overall the Camry Ascent is a well-rounded base-model - what’s not to love?

Cosmetic changes for the facelifted 2018 Kia Optima include new headlights and tail-lights with revised LED signatures (but still halogen lamps in the base model), and there are newly sculpted bumpers and new wheel designs across the two-model range. 

We had the base model Si, which doesn’t look as good as the GT model, because it has smaller wheels, the sporty body kit and misses out on the LED headlights, but the LED daytime running lights are still present.

The GT has a more aggressive look, and the side skirts, front spoiler and rear diffuser fit it better - there are dual exhausts, but not sporty quad exhaust tips.

In fact, this model is a bit like the old-man version of the Optima. No offence intended to old men, of course. The GT is just heaps sportier, and I reckon it’s considerably more attractive as a result. 

Still, the inherent sleek styling of the Optima remains - the chrome highlighting along the window line is a bit too sheeny for me, but the angles and stance of this model are quite gracious. I really dig the fact the top of the windscreen mirrors the ‘Tiger Nose’ grille shape.

I'm no exterior designer, but I liked the existing Optima more - it just looked a bit neater, even though it had a decent amount of bling with its Mercedes-like diamond-pattern grille, as opposed to the cheese grater look seen here.

There’s not quite as much bling inside the cabin of the Si, either, but it is still a well-designed space - just not as special as the premium package offering of the GT (which gets leather trim - not nappa leather, but still a quality cowhide finish, and more). Check out our interior photos to see if you agree - but size and interior dimensions of the Optima are hard to argue against.

There is a strong 'taxi'-association with the Camry because of how popular it is as a commercial fleet car and while the design has been updated and modernised, that vibe still remains. It's a Camry, after all.

But the new tapered nose with its slim LED headlights look sharper than the previous model and the rear slopes into a neat spoiler that accentuates a sharper rear end.

The new design looks far more modern and dare I say it: sporty.

A lot of the changes are in the cabin where the Camry benefits from a completely restyled dashboard that looks sleek and stylish, with the tech screens integrated into the panelling.

The cockpit still feels very driver-oriented, which is always appreciated, but now not at the expense of the front passenger.

The cloth seats look much nicer than the standard basic stuff you usually get and there are enough tactile dash and door panels to make it feel cosy, despite it's soft-touch points still looking too plasticky.

The overall feel for the cabin is one that is pleasant and well-built, although cloth seats always give me anxiety when kids are around.

I really like the way Kia designs its cabins. Sure, there’s a lot of black in here, but there’s also a lot of thought put into the usability of the space.  

The high-mounted 7.0-inch infotainment and multimedia touch screen in the Si is simple to use, and for 2018 the Optima range gets Apple CarPlay and Android Auto - you couldn’t get that in the Optima up to this point. 

Also included are a reversing camera, USB input, Bluetooth phone and audio streaming and six speakers. The Si model misses out on sat nav - you’ll have to use the maps app on your phone. No DVD player either.

Storage is well thought out in here, with big bottle holders in the doors, a good sized pair of cup holders up front, and a nice little storage bin for your phone, wallet, keys and so on.

There’s a driver info screen with a digital speedo, and even on this base model you get a dual-zone climate control air conditioner. The updated Optima gets a new steering wheel, too.

Now, what about the back seat?

It may be considered a ‘mid-sized’ sedan, but there’s limo-like space. With the driver’s seat in my position (I’m about six feet tall) there was still heaps of rear legroom in the rear seat, with ample knee room, good foot room and decent shoulder space, too - three of me could slot across the back bench comfortably, which means kids will fit easily, too. There are three top-tether points and two ISOFIX points as well.

Kids and adults alike will be happy with the rear air vents back here, and there’s a flip down armrest with cupholders, too. Again, big bottle holders appear in the doors, and there are map pockets in the back seats.

What about boot space? With so many people choosing SUVs over sedans because they’re theoretically more practical, the Optima offers good food for thought - it has enough luggage capacity for a bunch of suitcases (510 litres VDA in size) and there’s a full-size alloy spare under the boot floor. If you need more, you could always invest in a roof rack setup?

Sedans tend to fly under the radar when people think of cabin space but that's a mistake. Head- and legroom in both rows will make taller occupants very happy and the transmission tunnel isn't massive, so middle seaters will still be able to get comfortable.

Despite being a low-profile car, access is easy enough and it's only the sloping roofline at the rear that might make you bump your head as you get in.

Seat comfort is excellent with thick padding and cushioning to be enjoyed. The front seats are manually adjustable but lack lumbar support, which you'll notice on a longer trip.

The window sills don't sit too high, so my seven-year old had a good view this week but the cloth seats have upped the anxiety as he tends to be messy. He also loves having directional air vents and that keeps him happy on hotter days.

Storage is great for the class with a 7.0L middle console, large glovebox that can hold a manual and other bits, two map pockets, four cupholders, four drink bottle holders, a sunglasses holder, and a functional centre console tray that has multiple cubbies to delight those that travel with lots of stuff.

The boot capacity hasn’t changed and sits at a large 524L capacity, which is decent for a sedan. The boot aperture isn’t too narrow either, so it's easy to access items that roll to the back. The rear seat has a 60/40 split, to open up storage as well.

The boot has a powered boot release that can be accessed via the key fob and while you have to manually close it, it's a super light lid to operate.

Technology feels well-rounded now with the upgrades and the touchscreen multimedia system sports the same system you'll find in Lexus models, which is far superior to the older Toyota software. Basically, it's simple to use and looks good, which is a great combo.

The phone mirroring apps are now wireless and that means one less cable to worry about and charging options are good with five USB-C ports (3/2), and a 12-volt socket but you do miss out on a wireless charging pad at this grade level.

Basically, the Camry now offers better technology and style but the practicality of the cabin remains at an all time high.

There are now only three model grades available for the Camry and they are all offered exclusively with a hybrid powertrain. The model on test for this review is the enrtry-grade Ascent.

With the hybrid powertrain and new tech, the entry price is $4939 dearer than before and it now carries a $39,990 before on-road costs price tag. Of the mainstream medium sedan rivals, only the ageing Mazda6 Sport sedan is more affordable at $36,290 MSRP.

What’s interesting to note is that some of its other rivals, the new Honda Accord e:HEV RS and Skoda Superb, are only offered in one highly-specified grade and they come with corresponding price points. The Accord sits at $64,900 drive-away, and the Superb at $69,990 drive-away. So, if you’re in the market for a sedan, there is a good sense of value for the Camry at the moment, despite its price hike.

Standard equipment for the new Camry includes cloth upholstery, an 8.0-inch touchscreen multimedia system with satellite navigation, Toyota Connect app, wireless Apple CarPlay and Android Auto, dual-zone climate control, keyless entry and start, 7.0-inch digital instrument cluster, digital radio and Bluetooth connectivity.

Practical features include 17-inch alloy wheels, temporary spare tyre, power-release boot lid, and manual release buttons for the rear seats in the boot area.

Strangely though, the base model still misses out on rain-sensing windscreen wipers for some reason.

The Si model is powered by a 2.4-litre four-cylinder petrol engine, which has seen no changes to its specifications for this mid-life update.

Engine specs remain at 138kW of power at 6000rpm, while torque is rated at 241Nm at 4000rpm. It makes use of a six-speed automatic transmission only - there’s no manual transmission here, but you do get paddle shifters - and it's front wheel drive (the Optima isn't available with AWD, or as a 4x4, or in rear wheel drive - the latter is left to its bigger brother, the Stinger).

The GT gets a zestier drivetrain with more horsepower - it has a 2.0-litre turbo four-cylinder engine with 180kW/350Nm, which is much more desirable, but also louder than the Si’s 2.4. It also has a six-speed auto transmission, and is FWD. If you're into ratings and statistics, that 2.0-litre with a turbocharger is one of the perkier offerings for its engine size in the class.

There is no hybrid model available, despite a plug in hybrid petrol version (allowing you to run in EV mode) being sold in European markets. No diesel here, either, while other markets get a 1.7-litre turbo diesel. No LPG model here, or anywhere else, for that matter.

Towing capacity for Optima models is 750kg unbraked and 1700kg braked for the 2.4-litre, and 700kg/1400kg for the 2.0-litre turbo. Tow bar down-weight is capped at 80kg.

If you're concerned about engine problems, suspension problems, clutch and transmission issues, be sure to check out our Kia Optima problems page.

The 2025 Camry has the new and improved hybrid system that Toyota is rolling out and a redesigned electronic continuously variable transmission (CVT) – both changes are welcome to the 2.5L four-cylinder engine.

This combo produces up to 170kW of power, which is up from the previous model but the torque remains the same at 221Nm. 

Kia claims a very realistic fuel economy rating of 8.3 litres per 100 kilometres for the Si model, and we saw damn close to that consumption during our week of testing. On the highway it will sit at around 6.5L/100km, ensuring good mileage, while city driving will push usage above 12.0L/100km. Our overall average was 8.5L/100km, which is good. Use the eco mode, and you'll get a little better use.

The turbocharged GT model uses a little more, according to Kia’s 8.5L/100km combined average claim, but we guarantee you’ll actually use more than that because it’s more eager to please.

Fuel tank capacity is 70 litres - plenty of size for long distance drives.

The outgoing model had an excellent combined fuel cycle figure already but the new hybrid system improves it again to just 4.0L/100km. With the 50L fuel tank, that gives you a theoretical driving range of up to 1250km. Outstanding for a family car!

After doing 803km this week and those kilometres being mostly open-road driving, which is where hybrids are at their least efficient, my real-world figure was 4.4L, which is still great. Expect it to be even better in the city.

The Optima has some really good elements to the way it drives, but sadly  some less impressive bits as well.

Let’s start with the not-so-great stuff - the 2.4-litre engine in this Si model just isn’t as enjoyable as the turbo unit, and the fact that Kia still doesn’t offer a hybrid version here, despite doing so elsewhere, is a bit of a downer.

The drivetrain isn’t terrible - the six-speed auto is smart enough, and there’s usable power if you boot it. The two more sedate drive modes, 'Eco' and 'Comfort', mean the transmission will aim to save fuel and limit throttle response, with a bit more of a lazy feel to the drive experience. But in 'Sport' mode it is definitely more rewarding in terms of acceleration and performance, offering a bit more pep and urgency (we didn't do a 0-100 km/h speed test, but take our word for it); it undoubtedly at the cost of fuel consumption.

It’s just a bit of a shame Kia doesn’t offer the turbo in this spec, too. Fuel use for the Si model is better than the turbo, however, so it could be ideal for buyers who are more worried about the bottom line than design and a sportier drive.

The thing I like most about the Optima is its road manners - the steering and suspension have been tuned for local conditions, just like all Kia products, and it shows. 

The electric power steering is really well sorted, making for easy parking moves and good assuredness at higher speeds. And the turning circle is decent, too - 10.9m (so, the turning radius is 5.45m). 

Plus the ride comfort is really good. On the highway it coasts along with very little fuss, and around town it deals with lumps and bumps impressively. Sharp edges can upset things a tad, and mid-corner bumps can make it jitterbug a little bit, but not to a degree that would rule it out of contention if you want a mid-sized sedan.

It’s pretty quiet on the open road, too, and the adaptive cruise control makes long-distance driving a simple task. The GT does suffer a little bit more road noise, though.

Toyota really does the hybrid thing well – the engine and electric motor handle duties effortlessly between them, with minimal fuss like noise or gear changes.

The well of power feels deep enough to really let it loose on the highway, if need be, but that also makes it zippy in the city.

This is sure-footed in most scenarios and I like the comfort that brings to the driving.

The steering is direct enough to feel responsive but not sporty. It handles corners well and suspension is well-tuned, so you don’t wince when you hit bumps.

Being set low and having average-sized windows means visibility can be a little hampered when heading down a hill as you bob and weave to see around the rear-view mirror and thick pillars.

The Camry is 4920mm long (33mm longer than previous gen) and it fills out a space. With it's low profile, you have to be careful not to scrape the bottom on anything but it’s still relatively nimble in a car park because of its tight steering and clear 360-degree camera system. 

The Camry has a brand-spanking new five-star ANCAP safety rating from this year (2024) and now sports eight airbags, including a front-centre airbag.

The safety features list is impressively long with all of the biggies included like blind spot monitoring, SOS call button, driver attention alert, safe exit warning, rear occupant alert, forward collision warning, LED daytime running lights, rear cross-traffic alert, lane departure alert, lane keeping aid, traffic sign recognition, intelligent seatbelt warning, a 360-degree view camera system, and front and rear parking sensors.

The adaptive cruise control has a new cornering feature, which will slow your speed down in corners but it didn't always activate and when it did, it slowed down too dramatically to make the system feel smooth to use.

All other systems feel well-tuned for daily driving.

There are ISOFIX child-seat mounts on the outboard seats and three top-tether anchor points but two seats will fit best.

The new Camry has auto emergency braking (AEB) with car, pedestrian, motorcycle, cyclist and backover function, which is operational from 5.0 to 80km/h (up to 180km/h for car).

Kia remains a shining light in terms of its new-car-ownership promise, with a very strong seven-year/unlimited kilometre warranty. It makes a lot of sense if you plan to hang onto the car for a while. There's no extended warranty available, which is understandable.

That plan also includes a roadside-assist plan for the same seven-year period, provided you maintain your car with Kia Australia. So, given you get one year to start with, then you get an extra year of cover every time you go back to Kia to get your car serviced, you could end up with eight years of coverage. Nice!

Servicing is due every 12 months or 15,000km, with the first seven years covered by a capped-price-service cost / maintenance cost plan. The costs are: service one - $289; two - $466; three - $360; four - $559; five - $325; six - $599; seven - $345. That makes a total cost of $2943, which is competitive for its class. Keep your owners manual or logbook up to date, and your resale value should hold up better.

If you have concerns about common problems, issues, reliability ratings and durability, you should check out our Kia Optima problems page.

The Camry comes with a five-year/unlimited kilometre warranty but that can be upped to seven years if you exclusively service with Toyota and on schedule, which is good for the class.

You get five-years capped-priced servicing at just $255 per service, which is extremely reasonable and intervals are good at every 12-months or 15,000km, whichever occurs first.

The Camry likes the good stuff though and only drinks a minimum of 95 RON unleaded petrol.