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Mercedes-Benz S-Class vs BMW 3 Series

What's the difference?

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Mercedes-Benz S-Class
Mercedes-Benz S-Class

2021 price

BMW 3 Series
BMW 3 Series

$49,990 - $90,888

2023 price

Summary

2021 Mercedes-Benz S-Class
2023 BMW 3 Series
Safety Rating

Engine Type
Twin Turbo V6, 3.0L

Turbo 4, 2.0L
Fuel Type
Premium Unleaded Petrol

Premium Unleaded Petrol
Fuel Efficiency
8.4L/100km (combined)

6.5L/100km (combined)
Seating
5

5
Dislikes
  • Price of entry prohibitive for most
  • 3D instrumentation can make you woozy
  • A tad conservative in design

  • Harder ride might bother some people
  • Cosy back seat for child seats
  • Lacklustre lane keeping tech
2021 Mercedes-Benz S-Class Summary

It's only in the running for the title of world's best luxury car. No biggie here, then.

Like Rolex and Concorde, S-Class has become a byword for ultimate, and deserved or not, the Mercedes-Benz defines its segment despite the best efforts of the BMW 7 Series, Audi A8, Lexus LS and (sadly now-defunct) Jaguar XJ, as well as pointing the way forward with new technologies that eventually trickle down to more proletarian models.

Replacing the half-million selling W222 unveiled in 2013, the W223 is the latest in a long line since the first W187 Ponton debuted in 1951, and includes the famous ‘Finnies' and Stroke-8 models that followed immediately afterwards, but it is the 1972 W116 that really set the template.

Now, seven generations in, the 2021 S-Class is all-new again, with progressive safety and interior features that should help keep it Australia's bestselling full-sized upper-luxury sedan.

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2023 BMW 3 Series Summary

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!

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Deep dive comparison

2021 Mercedes-Benz S-Class 2023 BMW 3 Series

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