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For over thirty years, the Subaru Impreza has been an icon on Australian roads.
If you’re a member of the ‘PlayStation generation’ like me, there’s a very good chance you slapped P plates on one as your first car.
For Subaru the Impreza is more than that. Along with its WRX performance variant, it's the car which put Subaru on the map, raising it from a relatively unknown Japanese automaker to a global household name.
Things change, though, and despite 30-plus years of history as a beloved nameplate, the Impreza has gone from a best-seller to tumbling down the sales charts as buyers shuffle into small SUVs rather than hatchbacks or small sedans.
The question we’re looking to answer today is what this new-generation Impreza has to offer in 2024, and whether it is still worth a look.
Read on to see what we found.
The Subaru Outback has long been a fan favourite and this year sees a special-edition model grade ushered into the ranks.
The AWD Sport Touring XT has all of the bells and whistles of the top Touring XT grade but see's a distinct design difference, at least externally.
So it begs the question, do we need this special-edition model? We're family testing it this week to find out.
The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.
The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.
This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.
The Subaru Outback Sport Touring XT is what you get when you want a beefed-up station wagon masquerading as an SUV that can handle adventuring and haul the family around in comfort. The limited edition has all of the great features you'd expect from a top model and a reasonable price tag but its fuel thirst will turn some people off.
Over the years the Impreza has changed in its design and intention so much.
Once known primarily for its sporty sedan variants, today’s Impreza is a far more contemporary hatchback, forgoing the once wagon-like shape for something with the traditional bubble silhouette to align with its rivals.
For better or worse, it also syncs up with the rest of Subaru’s range, with the brand’s current design language on full show, but it also barely evolves from the previous-generation version from the outside.
It trades the chunky square light fittings from the previous car for something a bit more refined this time around, with a similar look and feel to the WRX and Outback.
Inside also gets a similar fit-out to other Subarus in the range, complete with a raised centre console, shapely dash, and the same huge screen from the Crosstrek and Outback which dominates the space and helps simplify things compared to the busy interior and multiple screens of the previous car.
It’s a cosy space with chunky comfortable seats and the signature bumper car steering wheel is a stand-out bit of Subaru design.
Even the base car with its plastic trimmed wheel and basic cloth trims in the door is basic in an almost refreshing way, but unlike some rivals manages to be comfortable, too, thanks to soft trims for your elbows in the doors.
The Sport Touring XT model is only available in the exclusive Geyser Blue paintwork (you'll either love it or hate it), has green accents scattered across the body and sports sharply styled and dark 18-inch alloy wheels.
The rear gets black badging and a spoiler but the black plastic moulding that Subaru is well known for is well and truly present.
There are some small design differences between the limited edition and it's siblings but at the end of the day it looks like an Outback.
Head inside and you'll find a solid and well-built cabin. The dashboard features a flashy 11.6-inch tech screen but the instrument cluster is still mostly analogue with a small 4.2-inch screen.
There are heaps of buttons and dials to play with and you also get a proper gear-shifter. The design will make this a winner for folks who want a car to look like a car, with its controls where they expect them to be.
Overall, the cabin feels premium but isn't fussy.
Living up to the adventure-ready Subaru promise, the Impreza's interior is quite functional.
Even though many controls have moved to the big central screen, there are individual buttons for temperature adjustment and a permanent touch function for fan speed on the lower third of the screen.
It would be nice to see a full set of physical buttons for climate functions, but this seems like a decent compromise.
Elsewhere there are large bottle holders in each door with a small accompanying pocket, two more rigid bottle holders in the centre console, a small tray behind them, and a huge armrest console box.
Under the multimedia screen there is a bay with a wireless phone charger, but like the Crosstrek, it is finished in a hard plastic material, which means your phone will easy slide around and out of the charging area in the corners, which seems like an oversight.
Adjustability is great, even in the base car, with flexible seats and a wide range of movement for the wheel, letting you easily find a suitable seating position. Width in the cabin is okay, but headroom is excellent.
The back seat offers a solid amount of room for myself behind my own seating position, at 182cm tall, but the middle position is no good for an adult thanks to the presence of a large raise in the floor to allow for the all-wheel drive system underneath.
Amenities for rear passengers are only okay in the base car, with a large bottle holder in the door and a further two in a drop-down centre armrest. There are no adjustable rear air vents or USB power outlets in the L, but outlets are added in the R and S.
Boot space is on the small side, with only 291 litres (VDA) on offer. The high floor means a limited amount of space with the luggage cover in place, although I was surprised to find we could fit the full three-piece CarsGuide luggage set once it was removed, so long as you’re okay not being able to see out the rear window.
Under the floor, the Impreza sports a space-saver spare wheel - a must-have for long-distance regional travellers.
The cabin of the Outback has always been practical but the premium features this grade comes with ensures proper comfort for all occupants.
Seat comfort is high with the powered front seats that have heat and ventilation functions but the driver benefits the most with the extendable lumbar- and under-thigh supports.
The rear row is almost as comfortable as the front where passengers feel secured by the padded side bolsters, while taller occupants will love the head and legroom on offer. The heat function for the outboards is appreciated and the directional air vents are easy to position.
The 213mm ground clearance means it's easy getting in and out of the model but access to the back row is a little annoying. The footwell lip sits high and catches unsuspecting feet but it's the doors that made my eight-year-old grumble this week because they're heavy to operate.
Storage up front isn't class-leading but you get a glovebox that fits a manual, a dual-opening middle console, two cupholders and drink bottle holders, as well as a sunglasses holder and small cubby in front of the gear-shifter (which is annoying to access).
Storage is much better in the rear with four map pockets, storage bins in each door, two cupholders and two drink bottle holders to choose from.
The boot has 522 litres of capacity available, which is plenty of room for a road trip or a big grocery haul and the level loading space makes it easy to slide things in and out. You get a proper full-size spare tyre, which is rare nowadays and the powered tailgate is always a handy feature.
Technology feels well rounded and the touchscreen multimedia system is responsive and easy to use. However, the portrait position makes the icons and text on the wireless Apple CarPlay look small and I may have made a few accidental calls this week because of it.
The satellite navigation is easy to use and there's also wireless Android Auto. Charging options are decent with each row getting a single USB-A and C port but the front misses out on a wireless charging pad.
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Now in sixth-generation form, the 2024 Impreza range has been trimmed down to just one hatchback bodystyle and three trim levels - the base L, mid-spec R, and top-spec S.
True to Subaru form these variants are all priced quite close together, and the base L comes with pretty much all the kit you’ll need, with the R and S grades adding mainly luxuries to the equipment list.
Now starting from $31,490, before on-road costs, the Impreza is not as affordable as the previous-generation version, and while it manages to pack a relatively high level of standard equipment, some of its key rivals are a bit cheaper in a segment where every dollar matters.
For example, you can get into a hybrid version of Toyota’s Corolla (Ascent Sport Hybrid - $32,110) for similar money to the entry level 2.0L, the Kia Cerato can be had for under $30,000 (Cerato S Auto - $27,060) while the outgoing Hyundai i30 is significantly cheaper in its most basic trim level (i30 Auto - $26,000).
What might make you think twice is the Subaru’s standard all-wheel drive, where all of its rivals are front-wheel drive, but in an environment where fuel costs are high, I can understand why people would prefer to see a hybrid version instead.
Unlike the Impreza’s Crosstrek small SUV relation, there’s no ‘e-Boxer’ hybrid variant.
Still, standard equipment is high even on the base 2.0L. Included are 17-inch alloy wheels, LED headlights, a massive 11.6-inch multimedia touchscreen with wireless Apple CarPlay and Android Auto and you even get a matching wireless phone charger.
Elsewhere the base car gets cloth seats with manual adjustment, a plastic steering wheel, analogue instrument cluster with a small digital display, and importantly, the majority of Subaru’s very good active safety equipment is standard.
So, what do you get for stepping up the range? At $34,990, the 2.0R adds premium cloth seat trim, additional charging ports in the rear, eight-way power adjust for the driver, heated front seats, a leather steering wheel and shifter, steering responsive LED headlights, and LED fog lights.
At the top of the range, the $37,990 2.0S adds a 10-speaker audio system, built-in sat-nav, an electric sunroof, and synthetic leather seat trim.
The cabin tech, safety, and standard all-wheel drive are the real draws, but you have to want them. The Impreza isn’t the stellar value buy it once was.
There are usually five variants available for the Subaru Outback but the model on test for this review is a special edition that blends the qualities and features of the top Touring XT but with some exclusive design changes.
Did we need it? Probably not but Subaru has wisely kept the price increase to a minimum, so the AWD Sport Touring XT is $57,490 before on-road costs, just $500 dearer than the usual top grade.
Despite looking more like a station wagon, the Outback sits in the large SUV segment and when it comes to an 'apples to apple' comparison, there's nothing really to compare it to.
With that in mind, the Skoda Superb Sportline wagon costs $74,990 drive-away, and a more traditional SUV like the Volkswagen Tiguan Allspace 162TSI R-Line is priced from $60,590 MSRP.
The standard premium equipment for the Sport Touring XT model includes Nappa leather upholstery, eight-way powered front seats with the driver enjoying additional lumbar and under-thigh support, as well as two-position memory function.
Also included are heating and ventilation functions for the front seats, heat function for the rear outboard seats, a heated steering wheel and sunroof with manual blind.
Technology is well-rounded with an 11.6-inch touchscreen multimedia system with satellite navigation, dual climate control, wireless Apple CarPlay and Android Auto, digital radio, AM/FM radio, two USB-A ports, two USB-C ports, two 12-volt sockets, and a nine-speaker Harman Kardon sound system.
Practical features include dusk-sensing LED headlights, rain-sensing windscreen wipers, keyless entry/ start, a full-size spare tyre and hands-free powered tailgate.
The limited-edition model is well-specified and while it lacks the extra two-seats that its rivals have, it still offers solid value.
The Impreza is equipped with just one engine and transmission for its sixth-generation, a 2.0-litre (FB20) four-cylinder horizontally-opposed ‘boxer’ engine mated to a continuously variable automatic transmission, driving all four wheels via the brand’s signature ‘symmetrical’ permanent all-wheel drive system.
The FB series is a development of the successful EJ series engines which lasted from 1989-2021. This more recent engine has new material science, heads, and seals which have helped the brand push service intervals out to 12 months rather than six, and should address issues which the older engines developed over time.
Power is on-par, but not a stand-out in the segment, with peak outputs of 115kW/196Nm.
The Sport Touring XT gets a 2.4L four-cylinder turbo-petrol boxer engine that produces a hefty 183kW of power and 350Nm of torque.
The re-tuned continuously variable transmission (CVT) system feels like it is changing gears but it's smooth and punctual, no matter the speed.
One issue with having a non-turbo, non-hybrid 2.0-litre engine with all-wheel drive is relatively high fuel consumption. The Impreza has an official combined cycle fuel consumption figure of 7.5L/100km which is less than impressive in today’s market of hybrids and downsized turbocharged engines.
In my week of mostly stop-start city driving, the test example drank 11.1L/100km, which is disappointing.
Mercifully, it is capable of running on 91RON unleaded. For those who care, the CO2 output is officially 170g/km which is well above the 140g/km it would need to be at to avoid the wrath of incoming vehicle emissions regulations.
Unfortunately, the turbo-petrol engine is thirsty and the official combined fuel cycle figure is 9.0L/100km.
With its 63L fuel tank, you have a theoretical driving range of up to 700km, which is best-case scenario but expect less range if you’re a city dweller.
After doing a mix of open road and city driving this week, my real-world usage came out at 9.3L, which is better than I expected.
Have you driven a Subaru in the last 10 years? The drive experience here is pretty much uniform with the rest of the automaker’s range.
This means a lot of very appealing traits. For example, the new Impreza has a comfortable, compliant ride, really nicely weighted steering, and solid handling even on slippery surfaces courtesy of the all-wheel drive system.
The FB series engine also has a good bit of pull fairly early in the RPM range which makes it deceptively spritely, although power really hollows out the more you push it.
This makes it nice to drive around town, but less impressive when it comes to overtaking on the freeway.
This is reinforced by the continuously variable automatic which lends the engine a thrashy, rubbery character when pushed, but is nice and predictable at lower speeds.
The rev-happy engine is also quite noisy when a lot is asked of it, and like a lot of Japanese cars, but Subarus in particular, tyre roar picks up in the cabin above 80km/h.
It’s a comfortable and family-friendly drive, and I particularly like the way the plethora of active safety systems sit by the wayside and don’t interfere with the overall experience.
It is just a bit of a shame it doesn’t move the drive experience forward by a huge amount. The current Impreza doesn’t feel meaningfully different from the fifth-generation version which debuted in 2016.
The Sport Touring XT model is nice to drive. The best word to describe the on-road experience is ‘smooth’.
Power delivery is prompt and getting up to speed feels effortless. It's a great open roader but also feels spritely in the city.
The ride comfort is excellent and it’s only when you hit the highway that the wind noise starts to creep up, otherwise, the cabin is quiet and you can chat with back passengers without raising your voice.
The higher ride doesn’t translate to a bumpy suspension and while you’re aware of the road, you’re never bothered by it.
The steering is on the right side of firm for it to feel agile and competent no matter what you’re throwing at it. Visibility is also pretty good but the headrests in the back seat, when up, can hinder your rear-view vision.
The Outback sits at 4870mm long and 1875mm wide, so it fills out a car space but the higher ground clearance means you’re not worried about scraping on ramps and it’s relatively easy to park.
However, it feels cheeky to not have a 360-degree view camera system at this grade level. The reversing camera it comes with is sufficient, but you miss out on front parking sensors.
The majority of active safety equipment is standard across all three Impreza variants including auto emergency braking up to freeway speeds with reverse auto braking, lane support systems, blind-spot monitoring with rear cross-traffic alert, traffic sign recognition, lead vehicle start alert, driver attention alert, and adaptive cruise control.
Stepping up to the 2.0R or 2.0S nets you the front parking camera for a 360-degree parking suite, and high-beam assist for the LED headlights.
Expect the usual traction, brake, and stability controls, alongside the more modern torque vectoring system and an impressive suite of nine airbags. The new Impreza is yet to be rated by ANCAP.
The Outback has a maximum five-star ANCAP safety rating from testing done in 2021 and features eight airbags which includes a front centre airbag.
It also scored highly across its individual assessment scores with ANCAP. It got 88 per cent for adult protection, 91 per cent for child protection, 84 per cent for vulnerable road users, and 96 per cent for its safety assist systems.
Standard safety equipment includes blind-spot monitoring, tyre pressure monitoring, LED daytime running lights, rear and forward collision warning, rear cross-traffic alert, lane departure alert, lane keeping aid, emergency lane keeping aid, emergency autonomous steering, lead vehicle start alert, traffic sign recognition, adaptive cruise control, reversing camera and front parking sensors.
The driver monitoring system has been improved from previous models and while still sensitive, it no longer chimes at you all the time, which is a welcomed change.
The Outback has two ISOFIX child seat mounts and three top-tether anchor points. The rear seat is wide enough to accommodate three child seats if they're not too large.
The auto emergency braking (AEB) has car, pedestrian, cyclist and back-over detection and is operational from 1.0 to 160km/h but it's usual to see this system operate from 5.0km/h, which is excellent.
Subaru offers its fairly standard five-year and unlimited kilometre warranty on the Impreza, with 12 months of roadside assist included.
There is also a five-year fixed-price service program covering the first 75,000km, although it’s nowhere near as affordable as the Corolla or i30, coming in at an average annual cost of $464.64.
The Impreza needs to be serviced once every 12 months or 15,000km, whichever occurs first.
Subaru offers the Sport Touring XT model with a five-year/unlimited kilometre warranty but it’s becoming more common to see longer warranty periods being offered now.
You can pre-purchase a three- or five-year servicing program and the three-year program costs $1406.57 (average of $469).
The five-year option costs $2646.17 (average $529 per service) which is reasonable for the class.
Servicing intervals are good at every 12 months or 15,000km, whichever occurs first.