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The Toyota Camry is one of the few cars that really needs no introduction. It's been on our shores for 41 years and has proven itself to be steadfastly popular, enough for Toyota to launch a ninth-generation version.
The entry grade Ascent is one of the few 'base-models' still available for the mid-sized sedan segment and offers an upgraded hybrid powertrain and transmission, new tech and a fresh take on its design.
Old fans will love it and in this review we discover if there's something for families to get excited about.
I could use three words to describe this car: Toyota, family, hybrid… A fourth word comes to mind, which begins with 'b' and ends in 'oring'…
That might seem harsh, but this isn’t what I’d describe as an aspirational purchase. If you do aspire to a Prius V, though, you’re probably either a hardcore Toyota fan, someone who has a large family, or someone who likes hybrids.
But then again, if you are a potential Toyota Prius V buyer, you could also be one of the smarter examples of our species. While only about 3000 Aussies have chosen a Prius V since it went on sale in 2012, it’s a very, very clever option for family buyers who want to do their bit for the environment, not to mention their own hip pocket.
The Prius V is the most affordable seven-seat hybrid vehicle on the market, and in terms of price, it competes with mainstream models like the Honda CR-V, Mitsubishi Outlander and Nissan X-Trail. But what about space? Practicality? Performance? Let’s take a deeper look, shall we?
Ah, gotta love a sedan that knows its audience and the ninth-gen Toyota Camry Ascent proves once again why it’s a popular choice.
On top of the space and practicality, you get a shiny new design and technology. Overall the Camry Ascent is a well-rounded base-model - what’s not to love?
No, the Prius V isn’t exciting. But it does what it’s designed to do - move families in decent comfort without using much fuel. And if that’s what gets your (hybrid) motor running, then you really ought to take a closer look.
There is a strong 'taxi'-association with the Camry because of how popular it is as a commercial fleet car and while the design has been updated and modernised, that vibe still remains. It's a Camry, after all.
But the new tapered nose with its slim LED headlights look sharper than the previous model and the rear slopes into a neat spoiler that accentuates a sharper rear end.
The new design looks far more modern and dare I say it: sporty.
A lot of the changes are in the cabin where the Camry benefits from a completely restyled dashboard that looks sleek and stylish, with the tech screens integrated into the panelling.
The cockpit still feels very driver-oriented, which is always appreciated, but now not at the expense of the front passenger.
The cloth seats look much nicer than the standard basic stuff you usually get and there are enough tactile dash and door panels to make it feel cosy, despite it's soft-touch points still looking too plasticky.
The overall feel for the cabin is one that is pleasant and well-built, although cloth seats always give me anxiety when kids are around.
The world was a different place when the Toyota Prius V came out. Back then, the iPhone 4s was at the cutting-edge in phone design, Gangnam Style was smashing it on the charts, and car design was in a very different place.
There are some signature Prius elements, with a swept, aerodynamic looking roofline and sleek front-end styling. The facelift that was applied to the Prius V in 2015 saw sharper lines and more aggression, but it arguably doesn’t have a lot of aesthetic appeal given the way Toyota has evolved its design since then.
It isn’t a traditional people-mover, because it has regular doors at the back rather than sliding doors to allow simple access to the third-row seats. It’s more like a hatchback that’s been stung by a bee, looking a bit bloated. But as one pint-sized tester put it this week, it’s one very big little car.
The inside is a bit of a marvel in terms of space management. This car measures just 25mm longer than a Corolla sedan (4645mm long), and it's only 1775mm wide (the same as a Corolla sedan) and 1590mm tall, because it needs a bit more room to fit seven people in. And it can.
Sedans tend to fly under the radar when people think of cabin space but that's a mistake. Head- and legroom in both rows will make taller occupants very happy and the transmission tunnel isn't massive, so middle seaters will still be able to get comfortable.
Despite being a low-profile car, access is easy enough and it's only the sloping roofline at the rear that might make you bump your head as you get in.
Seat comfort is excellent with thick padding and cushioning to be enjoyed. The front seats are manually adjustable but lack lumbar support, which you'll notice on a longer trip.
The window sills don't sit too high, so my seven-year old had a good view this week but the cloth seats have upped the anxiety as he tends to be messy. He also loves having directional air vents and that keeps him happy on hotter days.
Storage is great for the class with a 7.0L middle console, large glovebox that can hold a manual and other bits, two map pockets, four cupholders, four drink bottle holders, a sunglasses holder, and a functional centre console tray that has multiple cubbies to delight those that travel with lots of stuff.
The boot capacity hasn’t changed and sits at a large 524L capacity, which is decent for a sedan. The boot aperture isn’t too narrow either, so it's easy to access items that roll to the back. The rear seat has a 60/40 split, to open up storage as well.
The boot has a powered boot release that can be accessed via the key fob and while you have to manually close it, it's a super light lid to operate.
Technology feels well-rounded now with the upgrades and the touchscreen multimedia system sports the same system you'll find in Lexus models, which is far superior to the older Toyota software. Basically, it's simple to use and looks good, which is a great combo.
The phone mirroring apps are now wireless and that means one less cable to worry about and charging options are good with five USB-C ports (3/2), and a 12-volt socket but you do miss out on a wireless charging pad at this grade level.
Basically, the Camry now offers better technology and style but the practicality of the cabin remains at an all time high.
The cabin of the Prius V highlights the notion of versatility. There are two rows of seats at the back, with the middle row sliding and folding to allow easy third-row access. And I mean easy - even me, a 183cm-tall human - can clamber into the back seats without too much in the way of old-man noises.
The space in the back row is limited, though, particularly for knee room and foot space. It is best left for children, then. But the second row has three individually slide-able seats, meaning if you really need to fit seven adults in, you theoretically could.
That second row is nicely useable. The fact the seats are sculpted individually means they feel made for a proper family getaway, and even with them set as far forward as they can go (to allow maximum legroom in the third row) I could sit in the outboard seats without much discomfort. The sun-blinds that are built into the back doors are a really welcome touch for parents and adults alike.
What isn’t so great is the lack of rear air-vents - there aren’t any face-level vents in either the second or third rows, meaning things could get stuffy on a hot day.
But the practicality side of things is reasonably well sorted, with useable cup holders in the rear wheel arch moulds, plus there’s a 12-volt outlet in the third row, too. The middle row has bottle holders in the doors, and there are map pockets in the front seatbacks.
Up front there is more smart storage; a pair (yep, two) of gloveboxes adorns the dashboard, and there’s a pop-out cupholder on the passenger side, too. Two more cupholders grace the centre console (which itself is very shallow, because the hybrid batteries sit inside it), plus a small storage box - presumably for your keys to sit. A small shelf sits at the bottom of the centre stack, and that’s where you’ll find a USB port to connect to the media screen above.
That 6.1-inch touchscreen is fine, but pretty ancient. It has some small menu buttons, won’t allow you to input phone numbers or connect to Bluetooth when the car is moving, and you (or your fellow front passenger) can’t manually enter sat nav details when you’re driving. There is voice control, but it’s painful. Forget Apple CarPlay and Android Auto, too - neither is available in the Prius V.
While the boot space is pretty limited with seven seats in place - Toyota claims 180 litres of capacity in that configuration - there’s still enough room for a suitcase or two.
But with five seats in play it makes quite a bit more sense, more easily fitting family things like prams with its 485L of cargo capacity. And remember, there are no batteries under the boot floor eating into space, and you get a space-saver spare wheel as well.
There are now only three model grades available for the Camry and they are all offered exclusively with a hybrid powertrain. The model on test for this review is the enrtry-grade Ascent.
With the hybrid powertrain and new tech, the entry price is $4939 dearer than before and it now carries a $39,990 before on-road costs price tag. Of the mainstream medium sedan rivals, only the ageing Mazda6 Sport sedan is more affordable at $36,290 MSRP.
What’s interesting to note is that some of its other rivals, the new Honda Accord e:HEV RS and Skoda Superb, are only offered in one highly-specified grade and they come with corresponding price points. The Accord sits at $64,900 drive-away, and the Superb at $69,990 drive-away. So, if you’re in the market for a sedan, there is a good sense of value for the Camry at the moment, despite its price hike.
Standard equipment for the new Camry includes cloth upholstery, an 8.0-inch touchscreen multimedia system with satellite navigation, Toyota Connect app, wireless Apple CarPlay and Android Auto, dual-zone climate control, keyless entry and start, 7.0-inch digital instrument cluster, digital radio and Bluetooth connectivity.
Practical features include 17-inch alloy wheels, temporary spare tyre, power-release boot lid, and manual release buttons for the rear seats in the boot area.
Strangely though, the base model still misses out on rain-sensing windscreen wipers for some reason.
Not only is the Prius V the most affordable seven-seat hybrid car on the market, it’s also the cheapest Toyota with seven seats.
It undercuts the Tarago, Kluger and Land Cruiser Prado by a decent margin, with pricing starting at $37,590 for the base grade model and stretching to $45,380 for the top-of-two-tier i-Tech flagship. Should you bother spending up on that version? In short, no.
That’s because the regular Prius V has a pretty strong standard equipment list. Push-button start, keyless entry, sat nav with SUNA live traffic updates, a reversing camera, climate control and a head-up display are all standard. You also get 16-inch alloy wheels, which have a set of plastic wheel covers over the top (great for kerb touch-parkers).
The i-Tech sees the addition of Bi-LED headlights with auto-levelling (as opposed to the halogens with LED daytime running lights you see on the base model), plus fake leather seats (not cloth), heated front seats, a dual-pane panoramic glass roof (which doesn’t open), an auto-dimming rear-view mirror, and a semi-automated parking system.
Plus, whether you choose the entry grade or the high-spec, you get Toyota’s 'Safety Sense+' system - read the details in the safety section below.
Colour options for the Prius V are quite broad. There are nine rather sedate hues to choose from, with eight of them being 'premium colours' that attract an additional cost ($450).
And, as with most Toyota models, there is a range of additional factory-backed accessories that you can choose, such as a bonnet protector, boot scuff guard and even door handle protective film (to stop rings from scratching them up), but things like roof racks/roof rails or a roof pod are unavailable.
The 2025 Camry has the new and improved hybrid system that Toyota is rolling out and a redesigned electronic continuously variable transmission (CVT) – both changes are welcome to the 2.5L four-cylinder engine.
This combo produces up to 170kW of power, which is up from the previous model but the torque remains the same at 221Nm.
Powering the Prius V is a 1.8-litre four-cylinder engine, which uses a CVT auto and combines with a lithium-ion battery pack and two electric motors. It’s what’s known as a series parallel hybrid set-up.
The system can allow the car to run using both the battery and engine, or just the battery, or have the regenerative braking system feed the battery pack more juice. That tech isn’t necessarily cutting edge today, but it was when the car launched (waaaaay back in 2012).
The engine can produce 100kW of power and 142Nm of torque. The electric motor can produce 73kW on its own, but the maximum combined power output is still 100kW.
The outgoing model had an excellent combined fuel cycle figure already but the new hybrid system improves it again to just 4.0L/100km. With the 50L fuel tank, that gives you a theoretical driving range of up to 1250km. Outstanding for a family car!
After doing 803km this week and those kilometres being mostly open-road driving, which is where hybrids are at their least efficient, my real-world figure was 4.4L, which is still great. Expect it to be even better in the city.
Obviously if you are considering a hybrid, you’re looking to take advantage of excellent fuel consumption. And the Prius V doesn’t disappoint.
The claimed consumption is just 4.4 litres per 100km. In the real world, you can expect to use about 5.5L/100km if you’re light on the throttle, and 6.5L/100km if you thrash it.
You can’t skimp on the fuel when you get to the bowser, though - the Prius V insists on running using 95 RON premium unleaded.
Toyota really does the hybrid thing well – the engine and electric motor handle duties effortlessly between them, with minimal fuss like noise or gear changes.
The well of power feels deep enough to really let it loose on the highway, if need be, but that also makes it zippy in the city.
This is sure-footed in most scenarios and I like the comfort that brings to the driving.
The steering is direct enough to feel responsive but not sporty. It handles corners well and suspension is well-tuned, so you don’t wince when you hit bumps.
Being set low and having average-sized windows means visibility can be a little hampered when heading down a hill as you bob and weave to see around the rear-view mirror and thick pillars.
The Camry is 4920mm long (33mm longer than previous gen) and it fills out a space. With it's low profile, you have to be careful not to scrape the bottom on anything but it’s still relatively nimble in a car park because of its tight steering and clear 360-degree camera system.
If you’re a car geek like me, you likely find driving as efficiently as you can fun. If so, you'll love this. You can watch the car switching between EV mode - which it will use for up to about 30km/h, but only for a couple of minutes - and hybrid power. And honestly, if you’ve never driven a hybrid you might think it sounds dumb, but being a fuel miser can be fun!
But the fun factor is pretty much limited to being a cheapskate on fuel. It really isn’t that fun to drive otherwise, but that’s not what it’s designed for.
Still, the drivetrain does a decent enough job for most families - it builds pace pretty easily, and while the refinement and power could be better, if you’re not aiming to break records on the school run, you shouldn’t be too disappointed.
The ride is mostly good, though it can be a little sharp over patchy surfaces, and the steering is decent, if a little lifeless. My biggest issue is the brake pedal response, which takes some getting used to. Sometimes it feels like it won’t stop quick enough.
That, and the adaptive cruise control doesn’t slow to a stop on the highway - it cuts out at about 30km/h, so you’ve gotta be on your toes if the traffic starts to build up.
If you want the latest and greatest in hybrid family friendliness, you really ought to wait for the new-generation RAV4, which - admittedly - mightn’t have seven seats, but it will have a hybrid drivetrain offered. And it’ll be much more modern inside and out.
The Camry has a brand-spanking new five-star ANCAP safety rating from this year (2024) and now sports eight airbags, including a front-centre airbag.
The safety features list is impressively long with all of the biggies included like blind spot monitoring, SOS call button, driver attention alert, safe exit warning, rear occupant alert, forward collision warning, LED daytime running lights, rear cross-traffic alert, lane departure alert, lane keeping aid, traffic sign recognition, intelligent seatbelt warning, a 360-degree view camera system, and front and rear parking sensors.
The adaptive cruise control has a new cornering feature, which will slow your speed down in corners but it didn't always activate and when it did, it slowed down too dramatically to make the system feel smooth to use.
All other systems feel well-tuned for daily driving.
There are ISOFIX child-seat mounts on the outboard seats and three top-tether anchor points but two seats will fit best.
The new Camry has auto emergency braking (AEB) with car, pedestrian, motorcycle, cyclist and backover function, which is operational from 5.0 to 80km/h (up to 180km/h for car).
Every Prius V still carries the same maximum five-star ANCAP safety rating that it was stamped with in 2015, even though the car was actually tested in 2012.
The range is covered with the safety systems you’d expect, including electronic stability control, ABS, electronic brake distribution, plus there’s a reversing camera, too. Rear parking sensors are a dealer-fit accessory.
There was a bit of back-and-forth between myself and Toyota Australia over airbag coverage. The company stated on its public site that the car had curtain airbag coverage all the way to the third row, but no image to support that. I’ve since had it confirmed by Toyota Australia that it does definitely have third-row airbag coverage, which is a great added piece of mind element for family buyers (plus there are dual front, driver knee and front side airbags, too).
Airbags are one thing, but what about the other safety kit? Well, every Prius V has Toyota’s Safety Sense plus system, with auto emergency braking (AEB), pedestrian detection, adaptive cruise control, auto high beam lights and lane-departure warning.
The Camry comes with a five-year/unlimited kilometre warranty but that can be upped to seven years if you exclusively service with Toyota and on schedule, which is good for the class.
You get five-years capped-priced servicing at just $255 per service, which is extremely reasonable and intervals are good at every 12-months or 15,000km, whichever occurs first.
The Camry likes the good stuff though and only drinks a minimum of 95 RON unleaded petrol.
It’s cheap to run a Prius V in terms of its fuel use, and it’s cheap to run in terms of its maintenance, too. Toyota lists its charges at just $140 per visit to the dealer under the Service Advantage offer, though you’ll need to take it in every six months or 10,000km.
The warranty cover is three years or 100,000km for the car, but the hybrid battery attracts an eight-year/160,000km cover of its own.