Audi A8 vs Infiniti Q50

What's the difference?

The Audi A8 swims in a luxury car shark tank where those paying the big dollars expect top-shelf everything. It delivers a serene driving experience whether you’re in the front or the back, in a superbly engineered and executed luxury sedan package. Not perfect, but very, very impressive.

The Q50 Red Sport is a premium sedan that's great value, with a cracker of an engine. While Infiniti has improved the ride and steering, it still feels to me that the engine is too powerful for the wheels and chassis to handle. But if you're looking for something of an untamed beast, this car could be for you. Just don't say we didn't warn you.

The A8 is close to 5.2 metres long, yet instantly recognisable as an Audi thanks mainly to its evenly weighted proportions, gently curved roofline and overall high-waisted design. Worth noting its drag coefficient (Cd) is an impressively slippery 0.25.

The characteristic look is accentuated by the brand’s signature, six-sided grille, in this instance highlighted by a matrix of high-relief chrome accents. And typically angular LED Matrix headlights sit either side.

Check out our video review for the carefully orchestrated animation they run through when the car is unlocked.

The car looks equally svelte and contemporary from the rear, with just the right amount of chrome lifting the tone and multi-spoke 20-inch rims filling the wheel arches nicely.

As you’d expect, the top-shelf look and feel continues inside with the seats trimmed in aniline leather, perforated on the front and outer rear positions, with genuine hide also covering the centre console, door rails and armrests, steering wheel and upper dashboard.

Fine grain ash wood inserts sit alongside brushed metal elements and a meticulous attention to detail is obvious… everywhere.

For example, the interior door handle design has been thoroughly thought through, requiring a simple underhand tap to open the door, rather than the more conventional, and ergonomically convoluted, ‘over the top’ movement.

Three sleek screens dial up the tech - a 10.1-inch multimedia interface at the top of the centre stack, an 8.6-inch display below it for heating and ventilation, and a 12.3-inch version of Audi’s ‘Virtual Cockpit’ in the instrument binnacle.

And the spacious rear is the epitome of cool, calm Teutonic form and function. You feel relaxed the moment you get in, and isn’t that the primary aim of a car like this?

The Q50 Red Sport looks cranky from front on, which I like in a car. Yes, the grille is simplistic and gaping, the nose is a bit bulbous, and sure, side on the car looks like a Lexus IS 350, but those rear haunches and the aggro body kit with its front splitter and boot lid spoiler make for an impressive looking four-door sedan.

The update brought restyled front and rear bumpers, those red brake calipers and the dark chrome 20-inch rims and new LED tail-lights.

Inside, the cabin is an asymmetrical paradise (or hell, if you're a bit OCD like me) full of sweeping lines, angles, as well as different textures and materials.

The red stitched quilted leather seats are an addition that came with the update, so is the new steering wheel and the ambient lighting.

The 'Sunstone Red' colour of our test car is also a new hue which looks a bit like Mazda's Soul Red. If red is not you, there are other colours – hope you like blue or white or black or grey because there's 'Iridium Blue', 'Midnight Black', 'Liquid Platinum', 'Graphite Shadow', 'Black Obsidian', 'Majestic White' and 'Pure White'.

The Q50 has similar dimensions to the IS 350: both are 1430mm tall, the Infiniti is 10mm wider at 1820mm,  120mm longer at 4800mm, and has a wheelbase that's 50mm longer at 2850mm.

Space is luxury, be it a large house, a first class seat or a spacious car, and at nearly 5.2 metres long with a close to 3.0m wheelbase the Audi A8 measures up. 

Even before you get in, the doors have an amazing sense of solidity and quality. It’s like opening and closing a bank vault… if that huge circular door had a power-assisted soft-close function. 

There’s copious amounts of space for the driver and front passenger with lots of storage including a lidded box between the front seats, complete with a two-piece longitudinally split top design, so you can sneak your half’s open without displacing your neighbour’s elbow.

The door bins are decent but there isn’t a specific cut-out for bottles, so it’s more a case of laying them down than standing them up. There’s also a handy covered cubby at the end of the door armrests.   

The glove box is a good size and there are two cupholders under a pop-up cover in the centre console.

Of course, the back is where space really counts, and there’s as much room as you’d find in, well… a limo.

Sitting behind the driver’s seat, set for my 183cm position, I enjoyed copious amounts of head, shoulder and legroom. 

There are electric sunblinds for the rear and rear side windows, controlled by buttons in the door as well as the rear seat remote, a 5.7 inch OLED display housed in the beautifully trimmed fold-down centre armrest (which also has a soft close function!). The remote also allows adjustment of the lighting and climate control. Classy.

There’s a shallow storage box and twin cupholders in the armrest, medium size door bins and hard shell pockets on the front seat backs. The rear armrests also feature a small lidded cubby. 

In terms of connectivity and power options there’s wireless Android Auto and Apple CarPlay, a USB-A and USB-C in the front, and an identical pair in the rear, as well as a 12-volt socket in the front and two in the back.

Boot volume is a useful 505 litres (VDA) and the lid is electric, with gesture control. It’s able to easily swallow our three-piece luggage set or the bulky CarsGuide pram. And while the rear seats don’t fold there’s a ski port door to accommodate long items. Just make sure you use the tie-down anchors in the boot to ensure they’re properly secured. There’s a handy netted section behind the left wheel well and a cargo net is included.

Maximum towing capacity, for a braked trailer, is 2.3 tonnes (750kg unbraked) and in more good news, the spare is a space-saver rather than the increasingly prevalent inflator/repair kit.

The Q50 Red Sport is a five-seat four-door sedan and is vastly more practical than its two-door Q60 Red Sport sister, in that I can actually sit in the back seat. The Q60's coupe styling looks amazing, but the sloping roofline means headroom is so severely limited that it reduces the rear seats to a place to throw your jacket.

True, I'm tall at 191cm, but in the Q50 Red Sport I can sit behind my driving position with legroom to spare and more than enough headroom.

Boot space is good at 500 litres, which is 20 litres more than the luggage capacity of the IS 350.

Storage throughout the cabin is good with two cup holders in the rear centre fold-down armrest, two more up front and bottle holders in all doors. A large centre console storage bin and another big storage area in front of the shifter are great for keeping junk under control and your valuables covered.

Maybe sit down for this next bit. The Q50 Red Sport lists for $79,900. Are you okay? Do you want a moment? Remember, though that only seems like a lot because it's not a Benz or a BMW. Truth is the value is pretty good – better than a German car of the equivalent size and grunt.

Look at the standard features list: 8.0-inch and 7.0-inch stacked touchscreens, the 16-speaker Bose 'Performance Series' stereo system, digital radio, road noise cancellation, sat nav, 360-degree camera, leather seats, power adjustable from sports seats, dual-zone climate control, proximity key, sunroof, auto wipers and adaptive LED headlights.

The 2017 update brought new standard features to the Red Sport including, red stitching on the seats and dash, quilted leather seats, new 19-inch alloy wheels and red brake calipers.

Don't forget that the bang-for-buck factor is strong with the Red Sport, too. In that nose is a twin-turbo V6 that makes almost as much grunt as the BMW M3 for about $100K less. Even the 340i, which Infiniti says is a Red Sport rival, is $10K more. Truth is though, the Lexus IS 350 is the real rival to the Q50 Red Sport.

The Audi A8 50TDI is powered by a 3.0-litre turbo-diesel V6 engine sending 210kW (from 3500-4000rpm) and 600Nm (from 1750-3250rpm) to all four wheels via an eight-speed automatic transmission (with ‘Tiptronic’ sequential manual shift function) and Audi’s quattro constant all-wheel drive system using a self-locking centre differential.

It also features a 48-volt electrical set-up for mild hybrid functionality built around a belt connected starter/generator, AC to DC converter and a 48-volt lithium-ion battery. 

With energy recovery of up to 12kW from regenerative braking, it enables the A8 to regularly coast with the engine switched off and helps the extended stop-start system to operate smoothly. 

Inside the Q50 Red Sport's nose is a 3.0-litre twin-turbo V6 petrol engine and it is a beautiful thing. To me this car is piece of technologically sophisticated jewellery that cradles a precious gem that pumps out 298kW/475Nm.

But I have my concerns... you can read about those in the driving section.

Shifting gears is a seven-speed automatic which delivers drive to the rear wheels.

Audi’s official fuel economy number for the combined (ADR 81/02 - urban, extra-urban) cycle is 6.6L/100km, the 3.0-litre turbo-diesel V6 emitting 175g/km of CO2 in the process.

Over a week of city, suburban, and some freeway running we averaged 11.1L/100km, which is acceptable for a 2.1-tonne luxury sedan.

Also worth noting the standard stop-start system works beautifully thanks to the 48-volt starter/generator.

You’ll need 82 litres of diesel to fill the tank and using the official number, that translates to a range of just over 1240km, which drops to around 740km using our real-world figure.

Infiniti says the V6 petrol engine in the Q50 Red Sport should use 9.3L/100km if you're using it on a mix of highways, urban streets and country roads. We only had the Q60 Red Sport for 48 hours and after a couple of days of Sydney city commutes and a trip to the Royal National Park our trip computer was reporting 11.1L/100km.

Despite extensive use of aluminium in the ‘ASF’ platform and body panels, the A8 tips the scales at a sturdy 2095kg, yet Audi says the A8 will accelerate from 0-100km/h in just 5.9 seconds. And with 600Nm of peak torque available across a flat plateau from 1750-3250rpm this big four-door gets up and goes hard when asked to. 

At more sedate speeds you’re occasionally reminded there’s a diesel engine under the bonnet, with that characteristic engine and exhaust noise only making their presence felt under pressure. 

In fact, under normal circumstances, noise, be it the engine, tyres or wind is minimal, thanks to a combination of the car’s aero-efficient shape, thick acoustic glass and other sound-deadening measures throughout the car.

The eight-speed auto transmission is suitably smooth, with the central shifter or wheel-mounted paddles able to make snappy sequential ‘manual’ shifts.

There are four drive modes in the ‘Drive Select’ system - ‘Comfort’, ‘Auto’, ‘Dynamic’ and ‘Individual’ - enabling tweaks to the steering, transmission, throttle and suspension. Comfort felt most appropriate most of the time, although dialling up the throttle and transmission to more aggressive modes in Individual adds an enjoyable edge.

The suspension is five-link front and rear with an adaptive air system smoothing even high-frequency bumps and ruts amazingly well.

Push into a corner and the A8 feels nicely balanced, its wide track, sophisticated suspension, plus the quattro AWD system seamlessly distributing drive between the front and rear axles, keeping the big body under control. In fact, you feel the ‘big car shrinking around you’ syndrome from the get-go.

The steering is precise without being overly sharp and road feel is good. Again, with that 2.1-tonne kerb weight in mind, braking is appropriately powerful with big ventilated discs front (350mm) and rear (330mm).

It pays to remember the turning circle is 12.5m, and it’s worth picking your spot for a U- or three-point turn.

Although there’s a lot going on for the driver in terms of screens, buttons and switches it all makes sense ergonomically. The head-up display is helpful and there’s a common sense mix of digital and physical controls, the latter including an audio volume knob. Yes.

Perhaps the biggest complaint we had about the previous Q50 Red Sport, which launched in 2016, was that it felt as though the chassis wasn't up to the amount of grunt running through it, and those rear wheels struggled to transfer the oomph to the road without losing traction.

We experienced the same issue again in this new car. I was breaking traction, not just in 'Sport+' and 'Sport' modes, but in 'Standard' and 'Eco', too. That was happening without pushing it hard and with all electronic traction and stability aids on.

If I was 18 I'd declare to the world I'd found my dream car - something that always wants to 'light 'em up' given half a chance. But like that one mate who always gets into trouble on a night out it's only funny when you're young.

A truly great performance car is planted, balanced and able to deliver the grunt to the road effectively. The Nissan R35 GT-R is the perfect example – a brilliant piece of machinery, a weapon of a performance car and with a chassis matched perfectly to its engine.

And that could be the issue with Q50 Red Sport - that engine feels overpowered for the chassis, and wheel and tyre package.

We also felt the previous Q50 Red Sport's ride, with its constantly adapting 'Dynamic Digital Suspension', was overly busy. Infiniti says it has developed the suspension system further and it does feel as though the ride is more comfortable and composed.

Steering was another area that we weren't overly impressed with when we drove the previous car. Infiniti's 'Direct Adaptive Steering' (DAS) system is super sophisticated and was the first in the world not to have any mechanical connection between the steering wheel and the wheels – it's all electronic.

The new Q50 Red Sport uses the upgraded 'DAS 2' and while it feels better than before, it's only in Sport+ mode that it seems most natural and accurate.

The Q50 was given the maximum five-star ANCAP rating in 2014 and the amount of advanced safety equipment which comes standard on the Red Sport is impressive. There's AEB, that works forwards and when you're reversing, forward collision and blind spot warning, lane keeping assistance and moving object detection.

There are two ISOFIX points and two top tether anchor points in the back row, for child seats.

The Q60 Red Sport doesn't come with a spare tyre because the 245/40 R19 tyres are run flats, which means even after a puncture you should be able to keep driving for about 80km. Not ideal in Australia where distances are seriously vast.

The A8 is covered by Audi Australia’s five-year/unlimited km warranty, which is now par for the luxury market course, and 24-hour roadside assistance is included for the duration.

Paint defects are also covered for five years, with rust (to the point of perforation) covered for 12. Nice.

Service is required every 12 months or 15,000km with a five-year capped-price plan for the A8 coming in at $3830, or $766 per year. That’s a fair wedge but not outrageous for the category.

The Q50 Red Sport is covered by Infiniti's four year/unlimited kilometre warranty with servicing recommended every 12 months or 15,000km.

Infiniti has a scheduled servicing program which will cost $1283 (in total) for three years.