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In the pantheon of iconic BMW 3 Series models, the 328i is almost as famous as the legendary M3, as it came to represent the biggest six-cylinder engine option within the regular (non M-car) sports-sedan (and coupe and convertible) range in the model's mid-'90s heyday.
The badge arrived with the E36 generation facelift in 1994, replacing the 325i, which itself succeeded the famous 323i moniker topping the original E21 and era-defining E30 versions of the '70s and '80s. The 328i name lived on in the 1998 E46 successor, but only until 2000, when it was replaced by the larger-capacity 330i. Still, what goes around comes around, and the 328i stormed back for the E90 facelift in late 2007.
However, though the badge remained on the 3 Series' posterior for its late 2011 metamorphisis into the smooth F30 generation, the beloved in-line six-cylinder engine was dropped in the name of lower emissions for a 2.0-litre four-cylinder turbo, angering many brand loyalists despite sparkling reviews.
The 328i badge vanished (again) for the 2015 facelift, usurped (again) by another 330i. But don't worry, BMW fans. It's bound to return to a 3 Series bootlid sometime in the future...
I would only replace the faulty one, unless the others are suspect in which case it’s probably best to replace all of them.
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The response of carmakers amazes me at times. VW's current problem with its diesels is enough to tell you that some carmakers don't care about their customers once they've bought their cars and taken them home. It seems they then don't exist. BMW's response to you smacks of this attitude; I'd call it arrogance. It's not acceptable, as you say. Take the car back to the dealer and park it in their driveway and tell them to put up with it, or justify to your satisfaction that it is something inherent in all their cars. It sounds to me like it could be a bush problem, or a shock absorber issue. Whatever the cause it should be fixed.
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As the dealer has offered to recheck the car that is where you should start. It would seem that there is a fault with the strut or a bush in the suspension and the dealer can check those things. If that doesn't produce a resolution then you could approach BMW directly.
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