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BMW 3 Series vs Jaguar XF

What's the difference?

VS
BMW 3 Series
BMW 3 Series

$49,990 - $90,888

2023 price

Jaguar XF
Jaguar XF

2018 price

Summary

2023 BMW 3 Series
2018 Jaguar XF
Safety Rating

Engine Type
Turbo 4, 2.0L

Diesel Turbo V6, 3.0L
Fuel Type
Premium Unleaded Petrol

Diesel
Fuel Efficiency
6.5L/100km (combined)

5.9L/100km (combined)
Seating
5

5
Dislikes
  • Harder ride might bother some people
  • Cosy back seat for child seats
  • Lacklustre lane keeping tech

  • The cost
  • No Apple CarPlay/Android Auto
  • Not really a five seater for long trips
2023 BMW 3 Series Summary

Back in the day, the 3 Series sedan was often the entry to the brand for first time BMW owners, and for good reason. They offered practical interior space without compromising on engine performance.

And they simply looked good, no boring nanny design elements. Then the 1 Series came along and price points bumped up, so how does the ‘entry’ BMW 320i M Sport live up to its long-standing reputation?

With an updated dashboard that brings the interior and tech up to market and a sharper exterior design, it more than holds its own at the table of luxury sedans, despite hard competition from the likes of the Audi A4, Mercedes-Benz C200 and Jaguar XE.

However, if the Merc is a placid and well-behaved mare… the BMW is the barely-broken-in bronco and it takes a certain kind of ‘rider’ to enjoy what the 320i has to offer.

I’ve been discovering just that this week with my family of three. What did we find out? Read below!

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2018 Jaguar XF Summary

If a Jaguar owner fell through a wormhole from 2003, the company they bought their car from would be   almost unrecognisable. Back then, it was a bewildering mess making an odd assortment of cars, yet to emerge into the light after Ford's confused and debilitating period of ownership. 

Why 2003? Fifteen years is a nice round number and pre-dates the arrival of the brand-saving XF.

Today, Jaguar has three SUVs, and the gorgeous F-Type, the XE, its second-generation XF and the big XJ. It has three SUVs (the F-Pace, E-Pace and I-Pace) because without them Jaguar would be a niche manufacturer before long, because big sedans, formerly the brand's trademark, are continuing their gentle decline. Oddly enough, one of the market segments contracting even faster than sedans is wagons

So what better time to launch into a draining pool from the three-metre board than now? Jaguar has bravely taken that risk and brought us the puzzlingly named XF Sportbrake.

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Deep dive comparison

2023 BMW 3 Series 2018 Jaguar XF

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