What's the difference?
A hybrid BMW 3 Series makes sense now that everything is going electric. And the BMW 330e M Sport is the plug-in hybrid version of the 330i petrol variant. What's not to like, then?
Well, that's what we're here for because this review of the BMW 330e M Sport will reveal everything we've discovered about the car and will help you decide if it really does make sense to make it your next car.
We've covered everything from practicality to on-road performance, features and prices. And yes, we've run a fuel test to see just how efficient this plug-in hybrid is to live with in the real world.
Hybrid is no longer a dirty word.
Australians have now embraced the semi-electrified powertrain in a big way, with the popularity of eponymous fuel-sipping Toyota hybrid models speaking for themselves.
But this sales-volume love has not extended to the tangled and often confusing world of plug-in hybrids, which puts Mercedes' latest offering in a bit of a tough spot.
The A 250 e is the late-arriving plug-in hybrid variant of the brand's popular A-Class range, and it offers some innovations which make living with an electrified car a lot more convenient.
With a tall asking price, though, is it a step too far into the electrified landscape, or a compelling option for Australians curious about electrifying their daily commute? We drove the A 250 e at its local launch to find out.
The 330e M Sport is an excellent car, but it could be a much better hybrid.
In Australia, where driving distances can be vast, a car that's as comfortable and easy to live with as this one is welcome. But for the electric range to dissipate so quickly, and not recoup again at a fast enough rate without plugging into a charger, is disappointing.
There are other plug-in hybrids, even among the more affordable mainstream brands, which can return charge to the battery incredibly quickly and effectively on the go.
If you are looking to make the step into a hybrid, then perhaps consider a fully electric car. There isn't a battery electric 3 Series on the market in Australia (yet), but BMW does sell the iX1 small SUV for less money than a 330e or the iX3 for a tad more.
Both are pure electric SUVs and have a range of between 400-500km. You'll never need petrol again, which makes a hybrid seem outdated.
The A 250 e is a really interesting option in an evolving electrified landscape.
Not only is it a demonstration Mercedes is going to have a real go at plug-in hybrid cars in Australia, it also offers those who may be curious about an electrified vehicle a way of experiencing it on their terms.
The compromises are clear-cut, though. You can drive the A 250 e in any way you're comfortable with, but it's never going to be quite as good as a purpose-built EV, hybrid, or combustion car.
Once upon a time sedans were all we drove, well mainly. Then SUVs became the style of car most people wanted. In fact, three out of four new cars sold in Australia today are SUVs.
So, I commend you on your choice of not just doing what everybody else does, and you'll be rewarded with better driving dynamics, and ownership of an iconic BMW - the four door, 3 Series.
And even though this is a plug-in hybrid version of the 3 Series it's identical in styling to the petrol variants. Only the light blue border around the BMW roundel is the indication that it's an electric vehicle. That and the charging flap near the left front wheel.
The M Sport pack adds some very sexy features such as the M Sport aerodynamic body kit, the door sills and M Sport seats, but the M Sport Pro Pack our car came with adds a black gloss grille, boot lid spoiler and the snazzy seat belts.
The cabin's double screens are impressive but I miss analogue gauges and found the digital instrument cluster overly busy and led more by cool design than functionality.
Similar to its GLC 300 e bigger sibling, you'd be hard-pressed to tell the A 250 e is a PHEV at all. There's very little about it which screams ‘eco' until you look a little closer. Only keen Mercedes enthusiasts will pick the eco-look wheels, with the only other two give aways being the lack of an exhaust and fuel flaps on both sides.
Other than those items, the A 250 e's exterior is the normal A-Class fare of slick but conservative Mercedes styling, gently accented with elements of chrome and black.
Inside is the same deal. It has all the same elements which make Mercedes' small car range unique and flashy to be behind the wheel of.
Our car had a controversial contrasting crème interior, but I have to say I much prefer the piano black trim items to the in-your-face chrome ones which usually come in these Benz small cars.
Obviously, there's a healthy options list to help you customise it further, but I'm a fan of the soft dash elements, and how the ‘Artico' trim is generously placed throughout to remind you this is a premium badged car.
I do like how Mercedes stands out from the crowd when it comes to its signature vent layout, dual-screens and everything from the lavish front seats to the wheel.
I especially like the blue colour our hatch came in, as you usually only see Benz cars in white, grey, silver, or black. Buy colours!
The 'MBUX' multimedia suite is also lightening fast and very customisable when it comes to its layout and look. I'd say its one of the best suites on the market, although interacting with it via the touch elements on the wheel and centre pad can be a bit fiddly.
People will tell you SUVs are more practical than sedans... and they're right, but not in as many ways as they probably think.
The cabins of sedans and SUVs of the same size are close in terms of space, but the 330e comes with excellent storage - better than many SUVs I've tested, featuring enormous door pockets, and a deep centre console storage bin.
There are four cupholders, too. Two in the fold down armrest in the back and another two up front.
There's also wireless charging up front, plus USB ports for the back passengers. The second row also has its own climate control and directional air vents.
Legroom is excellent in the back and I can sit behind my driving position with plenty of room to spare. Headroom is also excellent thanks to the tall roofline of the 3 Series.
Where a sedan isn't as practical as an SUV is its ride height, which makes getting in and out of the latter easier (although the 330e's doors open very wide) and its boot opening.
SUVs have hatch-like openings and that offers a wider and taller aperture for carrying cargo.
The 330's boot was still big enough to fit our two largest CarsGuide suitcases (see the video), but the location of the battery means cargo capacity has been reduced from 480 litres in a petrol 330i to 375 litres in this 330e.
Like all A-Class hatchbacks, this Benz is centred pretty much solely around the front two passengers. Both get lavish seat trims and lovely touchpoints, easily a cut above mass market rivals.
Space perhaps isn't this car's forte, with the A- and B-pillars cascading inwards for a low roofline and a comfortable but not spacious interior width.
Raised console elements and elbow resting points add to the primo feel, but visibility is limited from the tiny wing mirrors and small rear window.
Front passengers get some large binnacles in the door trims, cupholders in the front, a decently sized centre console box housing two USB ports, a surprisingly large glove box, and a shallow bay for wireless phone charging up front.
All three USB ports available to front passengers are USB-C type so you'll also need to be ready with some adapters.
Rear passengers get the same lovely sculpted seat trims, but it is limited back there for someone my 182cm (6'0") height and the large front passenger seats, low roofline, and smallish window apertures make for a tight-feeling space.
There are nettings on the back of the front seats, small binnacles in the doors and a tiny shelf on the back of the centre console.
There are no amenities like adjustable air vents or charging ports for rear passengers, although the two USB-C jacks located in the centre console box should be within reach.
Boot space is an interesting story. Mercedes has packaged the electric elements in this car to consume the least amount of space possible. So, despite a relatively large and water-cooed lithium-ion battery under the boot floor, and 35-litre fuel tank in front of the rear axle, the hatchback as tested here only loses 45-litres compared to its non-hybrid version. No mean feat.
This makes total space available a decent 310 litres (VDA). You'll get a little more in the sedan version of this car, and it is larger than the Audi A3 40 TFSI e which offers 280L.
The BMW 330e M Sport lists for $97,400, which is $4000 more than its 330i petrol twin.
The M Sport part of the name is there because the 330e comes standard with the M Sport pack. And that gives you a tough body kit, M Sport suspension, M Sport seats and aluminium trim, as well as M Sport door sills.
The car we tested and the one you can see in the video and images also comes with the 'M Sport Pro Package'. It costs $2800 and adds a boot-lid spoiler, glossy black grille and tail pipes, and M Sport seat belts, among other goodness.
This car also had the optional 'Visibility Package' fitted. It costs $4800 and adds a sunroof and adaptive LED headlights.
There's no direct rival for the 330e in Australia now. Mercedes Benz used to have a C300e, a plug-in version of its C-Class, but retired it locally some time ago.
The standard features of the 330e M Sport are identical to the 330i M Sport.
So, along with that M Sport pack also coming standard on the 330e is a head-up display, a 12.3-inch digital instrument panel, a 14.9-inch media screen with sat nav, Apple CarPlay and Android Auto, three zone-climate control, wireless phone charging, digital radio and power adjustable front seats.
Is it good value? There's a stack of equipment, tech, beautiful M Sport additions and it all feels superbly high quality. But knowing you can have a 330i for less means you're paying more just for the hybrid system. So, let's talk about that...
The A 250 e is not wildly expensive when you consider its plug-in hybrid credentials and premium market position, but then, $63,400 (MSRP) is asking a lot for any non-performance hatchback this size.
Value is also lost in the fact there's no all-wheel drive like the A 250 4Matic which sits below it in the A-Class range. This car isn't quite the same value proposition as its larger plug-in GLC 300 e sibling.
At least in terms of interior features and multimedia this car feels as premium as it is priced. Interior features include ‘Artico' faux-leather seats, premium soft-touch materials throughout the cabin, and Benz's now signature dual 10.25-inch screens it uses for a fully digital dash cluster and multimedia screen.
This car has Apple CarPlay and Android Auto connectivity, voice recognition and controls, built-in nav with live traffic and the ability to search for nearby charging points, and it also gets LED headlights and some unique 18-inch alloy wheels to sweeten the deal.
To read about how different this car is under the skin from a regular A-Class hatch when it comes to drivetrain, check out the ‘engine and transmission' part of this review, and there are also some caveats when it comes to this car's safety suite, so check that section out, too.
The biggest challenge for the A 250 e will be in the fact there are a lot of compelling rivals. A Corolla hybrid, for instance, can offer similar efficiency gains, depending on how you drive it, and a much lower ownership cost for half the upfront price.
The A 250 e is a bit of a step beyond in terms of electrification and we fully understand many buyers will be willing to take the plunge just because it's a Mercedes product. However, there is a compelling direct rival on the way in the form of the Audi A3 40 TFSI e. Watch this space.
The 330e M Sport has a 2.0-litre petrol engine and an electric motor. The engine makes 135kW while the motor produces up to 80kW, for a combined dollop of 215kW. Total torque is more than sufficient at 420Nm.
Acceleration to 100km/h from zero feels as quick as the 5.8 seconds BMW claims and that's also about a tenth of a second brisker than the 330i.
The 'XtraBoost' function combines the total output of both the engine and motor briefly providing that great acceleration.
An eight-speed automatic shifts gears smoothly with the drive going to the rear wheels.
I like all this very much - the responsive engine, the fantastic transmission, the extra oomph from the motor and the way it all works together seamlessly. It's just a shame it's not as efficient as some other new plug-in hybrids.
This is where most of your money goes. Up front, the A 250 e gets a familiar 1.3-litre four-cylinder petrol engine, used elsewhere in Mercedes range.
This engine produces 118kW/250Nm and drives the front-wheels via an eight-speed dual-clutch automatic transmission.
This transmission also houses the electric motor, which is powerful for a hybrid this size, offering 75kW/300Nm for a healthy amount of cruising power without engine assistance.
These two combine for a massive output of 160kW/450Nm, with the electric motor and petrol engine working in tandem under heavy acceleration for a 0-100km/h sprint time of 6.6 seconds.
The A 250 e houses a 15.6kWh water-cooled lithium-ion battery under the boot floor to power said motor. This is, again, large for a hybrid this size, and grants an electric-only range of 73 kilometres (ADR) despite weighing in at just 150kg.
As the battery and fuel tank have moved in the way of where the exhaust port normally is, Mercedes has placed the entire exhaust system in the transmission tunnel which normally houses the 4Matic all-wheel drive system on the A 250 variant. Interesting stuff.
The 330e M Sport is a plug-in hybrid which must be connected to an external power source regularly to charge its 12kWh battery.
The charging flap is located on the left side of the car near the front passenger door, which worked well for me as I could steer the 330e into my driveway and connect to a powerpoint on the wall using the charging cable provided.
It took me about six hours to charge the battery to 100 per cent from zero and that gives you a maximum 57km of electric driving range.
During my four days with the 330e Sydney's summer temperatures were hitting 34-degeres Celsius and with the climate control keeping the cabin at a hospitable 18C electric range was seriously cut short to about 40km.
I drove the 330e in hybrid mode nearly all the time - this is a hybrid after all. But there is a 'Sport' mode for more grunt and a 'Battery Hold' mode to save the charge for later.
I started with a full charge and a full tank of petrol, and for four days I lived with the 330e as I do with all my test cars.
I didn't aim to get the best fuel economy ever, nor was I wasteful with fuel. My wife and I, plus our two kids, just used it as our family car, doing trips to the beach, endless laps of the supermarket car park looking for a space, a birthday party, the lot.
I drove 154.7km over those four days and charged it on the second day after the battery was drained completely before driving another 70km or so over the next couple of days.
When I filled up after this it needed 7.74 litres to reach full again - it's a small 41 litre tank.
That converts to average fuel consumption of 5.0L/100km, which is bang on double the 2.5L/100km BMW says you should get.
I don't doubt you could get 2.5L/100km, but you'd have to be doing short trips and charging almost every time you weren't driving. And not use the climate control on an icy blast setting.
I've tested other plug-in hybrids that achieved much better mileage and that's because their on-board charging capabilities were excellent.
Some were even able to use the petrol engine to power the motor in reverse and therefore act as a generator to recharge the batteries fully.
The 330e M Sport doesn't do a good job of charging its battery while on the go. Sport mode does recoup charge to the battery, but again, if you're doing a long motorway trip that charge evaporates fast.
I don't think this type of plug-in hybrid is suited well to our country where we don't blink an eye at travelling 100km for Christmas lunch and then drive back again.
Also think about if you ever go on a trip away and don't have access to a power point or public charger. It's happened to me.
All this jiggery-pokery makes for all sorts of very impressive fuel consumption numbers. This car's official one is just 1.6L/100km, although this is going to vary wildly by how you drive it (more on this in the driving section).
Fuel consumption is just one element of this car's drivetrain though. You'll also need to consider energy consumption which is officially rated at 14.8kWh/100km.
You can think of these two consumption elements as a sliding scale. The more you can use the electric motor and regeneration features, the lower your fuel consumption will be, conversely if you drive under primarily petrol or hybrid power, you'll be able to lower your energy consumption.
Read the driving section for more on how this particular car gives you unprecedented control over this.
We had the A 250 e for just three days and managed to cover roughly 250km, I was thoroughly testing each drive mode as much as possible, and my final consumption figures came out 6.9L/100km of fuel consumption, and 5.9Kwh/100km of energy consumption.
If I had more time to charge, it was evident these numbers would have been altered drastically. Hopefully we'll be able to bring you a longer and more comprehensive Urban Guide test of this vehicle in the future.
Somehow, there is still more to the story, with this Mercedes offering a fascinating option pack which makes it even more flexible when it comes to charging.
The DC charging pack comes in at $1490 and lets you charge not just at regular public Type 2 ports, but also at ultra-fast DC locations. It also doubles the amount of power this car can pull from public outlets or a wallbox.
Keep in mind this car only comes with a regular wall socket to Type2 charger. This means to make use of fast charging at home (up to 7.2kW) you'll need to add the Mercedes-Benz Wallbox ($1200 not including installation by JetCharge) and to make the most of it when you're out and about (or if you don't have a garage) you'll need the public (Type2 to Type2) charging cable ($565.16).
See below for Mercedes' estimate of charging time for each of the charging options.
The A 250 e has a 35-litre fuel tank and a thirst for mid-grade 95 RON unleaded petrol. Oh, and if it's emissions you're conscious of, the A 250 e officially emits just 34g/km of CO2, far lower than the roughly 140g/km industry targets.
The 330e M Sport is outstanding to drive. The driving position is superb, the steering is effortless and accurate, handling is excellent and the ride is beautifully comfortable.
Brake pedal feel is surprisingly good for a hybrid - some have a wooden sensation.
The transition from electric motor to petrol engine is also remarkably smooth.
Acceleration in Sport mode is sudden, with the engine and motor combining their mumbo to move you. There is a 'fake' or synthesised exhaust note in Sport mode, but it sounds convincing.
Speaking of sounds at lower speeds, in fully electric mode the 330e emits a warning tone to alert pedestrians of your presence. It's quite loud in car parks and does actually make people turn around looking for a UFO.
The A 250 e is as interesting behind the wheel as it is on paper. To really explore it though, you'll need to delve into its complex drive modes.
It's more than just your usual comfort, eco, and sport. Each mode transforms the way you'll think about and drive this car.
The default is comfort, where the A 250 e behaves like you might expect from a plug-in. This means it will prefer to use electric drive unless you push the accelerator very hard. It makes for smooth and quiet motoring, although you'll find it chews through the electric range quite quickly, especially if you venture to the open road.
Sport mode prefers instead to primarily rely on the 1.3-litre four-cylinder engine. It's notably less refined, with this engine having a loud, gruff tone, and the introduction of vibrations and jerkiness from the dual-clutch automatic becomes immediately apparent.
It also firms up the steering, changes the transmission characteristics, and offers faster engine response from the accelerator pedal. As a side note, sport mode becomes a good tool for charging the battery quickly when you don't have access to a charging port.
The more interesting modes are electric, eco, and battery level. Battery level attempts to maintain the level the battery is currently at, while still using the car's hybrid features. This is so you can save the lion's share of charge for when it's most useful, like trawling in traffic.
Electric does what it says on the tin. Operates the car as an EV, not using its combustion engine at all. It also changes the car's paddle shifters from operating the transmission to altering the regenerative braking.
It offers modes varying from D+ which uses electric drive but coasts like a combustion car, to D-- which makes the car drive like a ‘single pedal' vehicle. This means it ups the regen braking to the point where the car will come to a full stop as you let your foot off the accelerator. It's the most efficient electric motoring mode.
Finally, eco mode lets you drive the A 250 e more like a conventional hybrid, limiting the electric motor to just taking off and cruising, preferring to switch to combustion more rapidly on acceleration.
While this car offers you unparalleled choice when it comes to electric motoring, it's worth noting it comes with its fair share of compromise.
This is far from the most refined car to drive in combustion mode, and it lacks the polish of, say, a Toyota hybrid when operating as a more traditional hybrid car.
I find it particularly interesting this car's best traits are found when it's operating as a purely electric vehicle. It's quieter, more refined, and the overpowered electric motor helps it feel just as good as a pure EV in terms of acceleration.
This car's downfalls as a combustion vehicle will be a real challenge for it. Again, it's a trade-off. The A 250 e doesn't feeel any heavier or more cumbersome than a 'normal' A-Class despite the extra battery size. But the ride is a bit harsh, and the dual-clutch leaves a lot to be desired in terms of refinement.
Asking more than $60 grand still seems tall when it's not as slick as a VW combustion car, and not as polished as a Toyota hybrid, either of which are half the price.
The 3 Series was awarded the maximum five-star ANCAP rating when it was tested in 2019. The 330e comes standard with AEB, lane keeping assistance, blind-spot warning and rear cross-traffic alert.
There are excellent cameras front and rear and LED headlights, too.
Adaptive cruise control is also standard on the 330e M Sport.
The A 250 e comes with the standard compliment of A-Class safety features, but there's one big-ticket item missing
On the active front the A 250 e scores auto emergency braking (freeway speed detects pedestrians and cyclists), blind spot monitoring, lane keep assist with lane departure warning, active high-beam assist, and traffic sign assist.
Notably, the excellent adaptive cruise suite which appears elsewhere in Benz's range is missing. The brand tells us this is because the A 250 e does not have the higher-end radar or 3D camera suite available elsewhere in the range.
The A 250 e also has an impressive complement of nine airbags as well as the usual stability, brake, and traction controls. Petrol variants of the A-Class were awarded a maximum five-star ANCAP safety rating in August 2018 scoring well across all categories.
The 330e M sport is covered by BMW's five-year/unlimited kilometre warranty. The hybrid battery is covered by a six-year/100,000km warranty.
BMW offers a five-year/80,000km service package for the 3 Series for $2150.
Service intervals are condition-based, and the car will let you know when it's time for a check-up.
Mercedes has caught up with most of the mainstream pack, now offering a five-year and unlimited kilometre warranty across its whole passenger car range. It's ahead of many of its rivals in the luxury segment, but matched by Korean newcomer, Genesis.
The A 250 e needs to be serviced once a year or every 25,000km, and pricing is no different from a non-electrified A 250. Pre-packaged service pricing for three years is $2050, four years is $2950, and five years is $3500.
Not ‘cheap' in the grander scheme, but there's no downside for picking this particular variant despite all of its extra equipment.