BMW 7 Series vs BMW M5

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Let’s get one thing out of the way: the new M5 is a very good car. Considering the emissions limitations and size increase of its base model, it is an impressive bit of engineering. 

What’s trickier is deciding whether the new car is really better to drive. Less edgy but supremely comfortable and quiet; BMW leaned into the daily usability of the plug-in hybrid M5 rather than amping the petrol-electric system for maximum thrills. And do you know what? That’s fine with me. 

The new M5 still performs on road and track and does an incredible job of hiding its weight (most of the time). Perhaps the G90 is a little more Audi RS6 than F90 in its demeanour but some would argue that’s no bad thing. 

The concept of the BMW M5 is not static, it evolves with the times, and the G90 is no exception. Expect future Competition and CS variants to unlock some extra lunacy. 

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

The M5’s raw size is what you notice first. The G90 M5 is a whopping 113mm longer, 67mm wider and 37mm taller than the car it replaces, with the wheelbase stretched 24mm.

It is also the most pumped M5 yet, compared to a 520i it is 70mm chubbier at its flared wheel arches. The ‘M5’ insignia on the C-pillar means you’ll know this is the fast one. 

Presence is not in question, then, but beauty? Not the right word. The G90 makes its predecessors — especially the original ‘E28’ — look demure. 

The cabin layout builds on the concept debuted by the iX electric SUV, with twin integrated screens and focus on technology and minimal buttons. Materials are mostly high quality and feel fitting for the M5’s asking price.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

BMW has persevered with its twin-screen, minimal-button approach for its 'Operating System 8.5' in the M5. 

The 14.9-inch central touchscreen is bright, responsive and high resolution but the software remains a little strange. The main interface is classy but when looking for settings to adjust you’re presented with a Windows 95-esque panel of small square touch targets. It’s not intuitive. 

Wirelessly mirroring Apple CarPlay or Android Auto works a treat, at least. Digital climate controls keep temp adjustment persistently on screen and a shortcut to fan speed. The nipple-like vent direction adjustment grows on you, as do the digital vent sliders. 

The 12.3-inch digital driver’s display still doesn’t have the freedom of customisation and clarity of Audi’s interface. 

The M5 has two cupholders, a deep central storage cubby, door bins that swallow two 600mL plastic bottles and twin wireless charging pad that resolutely grips smartphones even under the sort of tummy-churning G-Forces this M5 can manage. 

Setting the M5 apart from the regular sedan is a unique centre console bunching 'M Drive' modes, 'M Hybrid' modes and other shortcut functions together next to the gear toggle and M-engraved crystal 'iDrive' controller.

Comfortable front seats are power adjustable with in/out, up/down lumbar support and have two memory positions. 

The 5096mm long M5’s back seat is very spacious. Headroom is good for those beyond 182cm (six-foot), the bench is extremely supportive, while leg and toe room are adequate.

A fold-down centre armrest has two cupholders and there are USB-C charge ports in the back of each bucket seat for a total of four. 

You can buy an accessory mount that holds tablets or smartphones for rear seat passenger entertainment, too.

When you look in the boot, BMW offering a Touring version of the latest M5 makes even more sense. The load aperture is big but the usable space is narrow; the sides intrude on load space. 

The 466-litre space will make fitting suitcases for an airport run tricky and, even with the 40/60 split-fold rear bench, you will struggle to fit a bike in the back. There’s no spare tyre, either.

The last M5 was well equipped but the new car is wanting for nothing. Australian cars have just about every option for $259,900, before on-road costs.

Australian M5s wear staggered 20-inch front and 21-inch rear alloy wheels paired with standard metallic paint, 'M Carbon Exterior' package (including carbon roof and rear lip spoiler), adaptive LED headlights and BMW’s 'Iconic Glow' illuminated kidney grille surrounds. 

Keyless entry, a heated steering wheel, heated and ventilated front seats, interior camera, powerful 18-speaker Bowers & Wilkins sound system, M seatbelts, four-zone climate control and a power tailgate are the cabin highlights. 

Optional extras are thin on the ground; you can choose from (eight) no-cost paint colours and all manner of 'Individual' shades (from $4100), four interior trims including classy 'Dark Oak' wood and four leather colours. There’s classic black ‘Merino’ leather, or you can have it dyed with a mix of 'Silverstone', red or 'Kyalami Orange'. 

Aside from that, the only major option is carbon ceramic brakes at a staggering $18,500, and an M5 Touring wagon costs $263,900. 

Though the M5 is more expensive than Audi’s closest rival, the RS6, the gulf isn’t huge considering you get a lot more punch in the BMW. Mercedes-AMG does not have an E-Class answer, yet.

Good value, then? Well, an equally potent Porsche Panamera is twice the price. So yes, in a sense.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

Unlike the Mercedes-AMG C63, BMW has kept the M5’s eight-cylinder heart and this has proven to be a good decision. 

The 4.4-litre twin-turbo petrol engine has been optimised with “a cross-bank exhaust manifold and optimised oil separation”, says BMW.

The V8 spins to 7200rpm though it isn't a screamer, outputting a full-bodied 430kW (5600-6500rpm) and 750Nm (1800-5400rpm).

Augmented with a transmission-mounted 145kW electric motor that can produce up to 450Nm, thanks to pre-gearing, maximum combined outputs are 535kW and 1000Nm. 

Weight blunts punch, though, so despite nearly 100kW and 250Nm more, the new M5 is a tenth slower to 100km/h than its predecessor (claimed), at 3.5 seconds for the sprint.

You can thank a 220kW/tonne power-to-weight ratio, worse than the old car's 233kW/tonne figure. The new G90 claws some time back with brute force, hitting 200km/h in just 10.9 seconds and goes on to a limited top speed of 305km/h.

You can choose from five powertrain settings, starting with 'Electric' and 'Hybrid' for everyday use, while 'eControl' lets you store battery power for urban use.

'Dynamic' provides the best balance, says BMW, while 'Dynamic Plus' is like a qualifying mode. Think maximum combined punch for up to 10 minutes, at which point you’ll have drained the battery. 

Driving in pure electric mode, the take-off can be a little jerky but the quietude and decent power make it pleasant. Power sources are combined expertly in Hybrid and giving it some stick in Dynamic is more than enough to make your passengers feel queasy.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

Electric-only range is rated up to 69km in WLTP testing, but the 18.6kWh battery is more likely to give you around 60km in real-world driving. It can be topped up in about two hours using an 11kW AC charger, or overnight on a three-pin socket. 

BMW includes both Mode 3 (public) and Mode 2 (home) charging cables with the M5. 

The M5 uses 3.2L/100km of 98 RON premium unleaded in ADR testing, corresponding to just 72g/km of CO2, so it should sail through the first rounds of Australian emissions regulations. 

Indulging in what the V8 has to offer sees that consumption spike, though. An enthusiastic road drive saw the M5 gulp 12.4L/100km, according to the trip computer.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

The three M5 elements start with daily usability. We trundled out of Bathurst in electric mode, with the adaptive dampers (and other myriad settings) in Comfort. 

The M5 has steel springs, double wishbone front suspension and a five-link rear axle, all of which has been heavily reworked by the boffins at M. Naturally, the ride is firm, though in Comfort the body moves through its motions smoothly. 

The M5 is an effortless tourer, its eight-speed automatic shmoozing through ratios as it climbs and descends steep gradients. Wind and tyre noise insulation is good on coarse chip tarmac, though a bit more burble from the V8 would be appreciated. 

The M5 has nine adjustable parameters to wake it up: 'Drivetrain', 'Energy Recovery', 'Drivelogic' (gear shift aggression), 'Chassis', 'Steering', 'Brake', 'M xDrive', stability control settings and 'M Sound'. Favourite settings can be stored to the wheel-mounted M1 and M2 buttons. 

With the dampers still in Comfort the M5 remains fantastically capable with power delivery from the xDrive mighty rewarding on corner exit. Sport dampers sharpen the experience up further, amplifying the M5’s surprising agility. Thank the rear-wheel steer for this big sedan’s switchback performance. 

Step beyond the limit of grip, brake too late, or get on the power too early, though, and the M5’s mass reveals itself rapidly. It doesn’t help that the accurate steering is devoid of feel. The brake-by-wire pedal is too numb and light, as well, making it tricky to judge grip levels on the road.

Feel is less of an issue on a dry Mount Panorama circuit, where the M5 turns out to be a total pussycat. The all-wheel drive, consistent dynamics, strong brakes and well-tuned stability control make for an approachable but seriously fast sedan.

The responsive transmission will hold gears to redline and is eager on the downshift in its most aggressive setting while tactile shift paddles make commanding ratio changes yourself that bit more engaging. 

Prodigious punch out of corners is matched by the impressive consistency of the carbon ceramic brakes. The M5 pulled up for The Chase every time with minimal fuss, even from above 250km/h.

Similar credit goes to the 285mm front and 295mm rear Hankook S1 Evo tyres which remained consistent and predictable all day despite reaching temperatures over 130 degrees, according to the tyre pressure monitor.

The regular BMW 5 Series range scored a maximum five stars in 2023 ANCAP safety testing but this does not apply to the M5.

The M5 features nine airbags and a host of active safety systems, including auto emergency braking (AEB), blind-spot monitoring, rear cross-traffic alert, lane-keep assist, auto parking and speed limit assist. 

Lane-keep can easily be turned off via two taps but the other systems require more menu navigation, though are mostly unintrusive. A 'Track' mode disables lane-keep, AEB and other systems along with switching the central display off. 

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

In Australia, BMW has moved to match other manufacturers in offering a five-year/unlimited kilometre warranty on all its cars. 

Servicing is recommended on a condition basis, with the M5’s multimedia system prompting a visit to the mechanics. BMW offers pre-paid service packs for five years/80,000km at a price of $5059 for the basic offer and $8152 for 'Inclusive Plus', which covers brake pad and rotor replacements. 

It is expensive next to a regular 5 Series but when you consider the purchase price and performance level, the M5’s service pricing is not astronomical.