BMW 7 Series vs Lexus IS

What's the difference?

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BMW 7 Series
BMW 7 Series

2023 price

Lexus IS
Lexus IS

$47,888 - $72,888

2021 price

Summary

2023 BMW 7 Series
2021 Lexus IS
Safety Rating

Engine Type
Turbo 6, 3.0L

Inline 4, 2.5L
Fuel Type
Premium Unleaded/Electric

Premium Unleaded/Electric
Fuel Efficiency
7.9L/100km (combined)

4.9L/100km (combined)
Seating
5

5
Dislikes
  • Backwards step in tech ease of use
  • Doesn’t feel quite $300K from the driver's seat
  • Design will be divisive

  • Slow
  • Busy interior design
  • Fiddly and over-complicated software
2023 BMW 7 Series Summary

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?

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2021 Lexus IS Summary

One question frequently discussed in the skunkworks of the CarsGuide office is: What exactly does Lexus stand for?

When the brand debuted its original export-market IS sedan in 1999 the messaging was more or less clear: Toyota’s premium sub-brand was here to be a Japanese BMW.

The brand even employed Nobuaki Katayama – chief engineer on the iconic Corolla AE86 program – to again take the reins of its small rear-wheel drive sedan program.

As the years went on though, Lexus changed. Fundamentally geared toward the US market, the second-generation (wild IS F aside) became a bit more sedate and softer around the edges, while the third generation strayed even further from the sedan’s performance-inspired roots, leaning into a plush interior, hybrid drive, and even CVT transmissions.

This brings us to today’s Lexus IS. Essentially a heavy facelift of the third generation (which arrived back in 2013), the brand has “reimagined” its core sedan with a tweaked design and updated technology for 2021.

Is it enough to keep it relevant against its ever-present European rivals and the newly arrived threat from Hyundai’s Genesis G70? I took a signature IS300h hybrid for a week to find out.

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Deep dive comparison

2023 BMW 7 Series 2021 Lexus IS

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