BMW 7 Series vs Jaguar XF

What's the difference?

VS
BMW 7 Series
BMW 7 Series

2023 price

Jaguar XF
Jaguar XF

2018 price

Summary

2023 BMW 7 Series
2018 Jaguar XF
Safety Rating

Engine Type
Turbo 6, 3.0L

Diesel Turbo V6, 3.0L
Fuel Type
Premium Unleaded/Electric

Diesel
Fuel Efficiency
7.9L/100km (combined)

5.9L/100km (combined)
Seating
5

5
Dislikes
  • Backwards step in tech ease of use
  • Doesn’t feel quite $300K from the driver's seat
  • Design will be divisive

  • The cost
  • No Apple CarPlay/Android Auto
  • Not really a five seater for long trips
2023 BMW 7 Series Summary

The BMW 7 Series is Munich’s flagship, the car that fans of the blue and white roundel respect as peak plush motoring.

Now, for the seventh 7 Series, BMW has brought electric power to the table in the form of the i7 in order to stay ahead of the curve.

It’s still joined by a petrol-powered variant here in Australia, the 740i, which is a mild hybrid and shares a lot of the luxury specifications of the i7 - including a properly impressive rear seat theatre screen.

But is it forward-thinking enough to fend off the likes of the Mercedes EQS?

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2018 Jaguar XF Summary

If a Jaguar owner fell through a wormhole from 2003, the company they bought their car from would be   almost unrecognisable. Back then, it was a bewildering mess making an odd assortment of cars, yet to emerge into the light after Ford's confused and debilitating period of ownership. 

Why 2003? Fifteen years is a nice round number and pre-dates the arrival of the brand-saving XF.

Today, Jaguar has three SUVs, and the gorgeous F-Type, the XE, its second-generation XF and the big XJ. It has three SUVs (the F-Pace, E-Pace and I-Pace) because without them Jaguar would be a niche manufacturer before long, because big sedans, formerly the brand's trademark, are continuing their gentle decline. Oddly enough, one of the market segments contracting even faster than sedans is wagons

So what better time to launch into a draining pool from the three-metre board than now? Jaguar has bravely taken that risk and brought us the puzzlingly named XF Sportbrake.

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Deep dive comparison

2023 BMW 7 Series 2018 Jaguar XF

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