Ford Ecosport vs Toyota RAV4

What's the difference?

So, should you buy a base-model Ford EcoSport Ambiente? 

For the money it’s a great little daily commuter with an odd mix of dated trim and a great multimedia, but it’s definitely worth making room in your budget to investigate the Trend or Titanium grades.

Plus, it’s worth keeping in mind that many competitors now offer more comprehensive safety or more powerful drivetrains for not much more money.

The Toyota RAV4 Cruiser Hybrid 2WD model reaffirms why the RAV4 is so popular in Australia. It offers families space, convenience and features in a well-priced and handsome package. The cabin noise might be an ick for some but for everything else this model offers it could be overlooked.

The EcoSport has had a second refresh this year, simply removing the spare wheel from the back. According to Ford, this was due to consumers not liking the extra 12kg it added to the rear hatch. Fair enough. 

Personally though, I think it detracts from the EcoSport’s look, the rear spare was a cheeky stab at small soft-roaders of the ‘90s. 

The lack of a spare also makes the side-swinging door a bit pointless now (it also swings the wrong way, toward the kerb instead of away from it, due to its European design origins) and just gives the rear three-quarter another anonymous SUV look.

Aside from that the EcoSport has come a long way styling-wise. 

It has ditched the weird hatchback grille it used to have, instead employing a tough-looking single plastic grille insert, bringing it stylistically in line with larger Ford SUVs like the Everest and Escape. Plus, the plastic guards on the underside give it a fun off-roader look.

Importantly, it strays far enough from its Fiesta underpinnings to look like something new entirely, unlike the Holden Trax, which simply looks like a Holden Cruze on stilts…

Inside, it maintains a little too much of that last-generation Fiesta look. The dash juts too far into the cabin, feeling as though it reduces space, and there is an abundance of terrible plastics and hardly aesthetic textures across the entire cockpit.

The seat trim is some el-cheapo nylon material, but at least it will be easy to clean.

A saving grace is the slick-looking multimedia interface, but it looks so much newer than its surroundings its obvious Ford has simply tacked this on as part of a facelift. Thankfully, unlike some other current Fords, the volume, fan-speed and temperature controls are all dials instead of buttons.

The touchscreen itself, as with most new Ford products, is a pleasure to use and not difficult to navigate. The Apple CarPlay connectivity didn’t throw me any lag or problems.

In terms of interior trim, the Honda HR-V is still the target to beat in this segment, but the EcoSport shapes up pretty well compared to the Trax and ASX with their tiny media screens and equally average interior materials.

In anticipation of the next-gen model, there hasn't been any design changes for the RAV4 - it remains a good-looking family SUV despite being a little heavy-handed with its angles.

Some external design highlights include garage friendly dimensions and a host of black accents across the body, including 18-inch alloy wheels that help to create an edgy kerb-side appeal.

Head inside and the RAV4 Cruiser offers a premium cabin-feel with its leather upholstery and large tech screens that headline the dashboard.

As always, there is a sense that design is based on functionality rather than style, which is typical of Toyota, but the simplicity makes the cabin relaxing to be in.

You’re not overwhelmed by touchpads or gadgets as can be the case in other new cars and there is a certain charm about that.

Despite being based on a car as compact as the Fiesta (complete with aforementioned dash design that feels like it detracts from space), the EcoSport has a good amount of head and legroom in both seating rows.

In terms of storage, there’s a little trench under the air conditioning controls, two decently-sized cupholders in the centre console and what has to be one of the smallest storage boxes I’ve ever used under the armrest.

Rear passengers get… um… not much. There are no storage areas in the doors, no drop-down centre armrest and no air vents in the back of the centre console. They do get two ISOFIX points on the outer seats, though. At least in terms of dimensions, space is decent back there.

The EcoSport’s boot is large. As Ford provides measurements in SAE rather than VDA, it’s hard to compare number for number, but the boot is deep and tall with the seats up, and with them down there’s a nifty variable boot floor so you can level it out or take advantage of the extra depth.

CarsGuide colleague Matt Campbell points out in his latest range review, that one of the EcoSport's main selling points in other markets is that it can fit a whole washing machine in the boot.

The HR-V still aces this segment in terms of flexibility, but the EcoSport possesses one of the most useful boots in its class.

Oh, and the missing full-size spare wheel on the back? That's now gone entirely, replaced with an inflation kit under the boot floor. Don't blame Ford, blame the consumers.

The RAV4 continues to impress with its practicality.

Access and comfort for both rows is excellent. The heat and cool functions for the front seats are perfect for all seasons and the two-position memory function on the driver’s side is handy if you often share driving duties with your partner.  

The rear row seating is well-padded and middle seaters will love the legroom the lower transmission tunnel offers. Head- and legroom is good in both rows, even for taller adults.

Amenities and storage are also great throughout the car.

Front rowers enjoy a decently sized middle console which I can squeeze my small handbag into, a glove box, two cupholders, two drink bottle holders, a phone tray and two shelves in the dashboard. You also get a sunglasses holder!

In the rear you get a single map pocket, two cupholders and two drink bottle holders, which is enough for my little family of three.

In terms of technology, you get a bunch and the usability is great.

The 10.5-inch touchscreen multimedia system looks really nice and is now the same system that Lexus uses, which is a big plus as it’s much easier to use than the previous Toyota one. The next-gen model should see this upgraded to a 12.3-inch system, which is more in line with its rivals.

You also get built-in satellite navigation, wireless Apple CarPlay and wired Android Auto. CarPlay maintains a strong connection.

There's a multitude of charging options throughout, including a USB-A port, four USB-C ports, a 12-volt socket and a wireless charging pad.

Rounding out the cabin is a boot that offers plenty of space with its 580L capacity and you get a temporary spare tyre, as well as, a retractable cargo cover.

However, the quality of the cargo cover isn't the best and it would be easier to use if it had a handle to grip onto.

The Cruiser model comes with a powered tailgate, which is always handy but the 'warning' alert as it opens or descends is very loud. Truck-reversing-beeping loud. Everyone will know when you open the boot!

The model line-up for the RAV4 consists of five variants with each available in front- or all-wheel drive.

The model on test for this review is the Hybrid Cruiser 2WD, which sits second-from-the-top in the line-up and is priced from $51,410 MSRP.

This price tag nudges it to the top of its rivals, the GWM Haval H6 Ultra Hybrid ($45,990 MSRP) and Nissan X-Trail e-Power ST-L ($50,490 MSRP) but the standard equipment for the Cruiser highlights its overall good value.

Premium features include leather-appointed upholstery, electric front seats with heat and ventilation functions, two-position memory function for the driver's seat, a sunroof and carpet mats.

Technology has had a good look in recently with the 10.5-inch touchscreen multimedia system now powered by the Lexus system (much easier to use) and a customisable 12.3-inch digital instrument cluster.

Other tech includes built-in satellite navigation, a nine-speaker JBL sound system, USB-A port, four USB-C ports, a 12-volt socket, a wireless charging pad, digital radio, digital rear view mirror, and a 'Toyota Connect' app with over-the-air updates.

Practical items include keyless entry and start, rain-sensing wipers, dusk-sensing LED headlights, dual-zone climate control, a powered tailgate and directional air-vents in the rear.

For the grade level and compared to its rivals, the Cruiser more than holds its own.

The EcoSport Ambiente is the only EcoSport in the range powered by a 1.5-litre non-turbo three-cylinder engine.

The Trend and Titanium levels get a more advanced 1.0-litre three-cylinder turbo engine bearing Ford’s 'EcoBoost' branding.

On paper the 1.5-litre in our car is underpowered. It produces just 90kW/150Nm, comparing poorly to four-cylinder competitors like the Holden Trax with its 1.4-litre turbo (103kW/200Nm), the Mitsubishi ASX with its 2.0-litre non-turbo (110kW/197Nm) and Honda HR-V with its 1.8-litre non-turbo (105kW/172Nm).

In practice though, it’s not too bad. Quite a bit of the available torque arrives early, letting the EcoSport zip around city surroundings with ease. It’s only really out on open roads where you’ll feel the power fade away at higher revs.

All EcoSports have a six-speed torque converter automatic transmission and are front-wheel drive only in Australia.

All RAV4 models have a continuously variable automatic transmission and the same hybrid combination of a 2.5L four-cylinder petrol engine and electric motor which combine to produce up to 160kW of power and 221Nm of torque for front-wheel-drive models. 

The combo delivers decent power for an SUV of this size.

The bad news for the 1.5-litre three-cylinder is clearly in this department. 

Ford claims a not-great combined figure of 6.9L/100km, and after my mixed drive (freeways on the weekend, traffic during the week) I managed to add another 2.1 litres to that total, bringing my final number to 9.0L/100km.

An average score, considering you can extract better fuel figures from much bigger and more engaging engines. For comparison, I recently scored 8.0L/100km in the 1.4-litre four-cylinder turbo Suzuki Vitara.

All EcoSports have a 52-litre fuel tank, and happily drink base-grade 91 RON petrol.

The Toyota hybrid powertrain produces the lowest official combined fuel cycle figure compared to its rivals at just 4.7L/100km and the best theoretical driving range of up to 1170km courtesy of its 55L fuel tank.

After covering a mix of open-road and urban driving this week, the on-test figure is 5.5L/100km, which proves Toyota does hybrids well.

The EcoSport is a great city companion. With long suspension travel that’s comfortable and compliant, neglected infrastructure didn’t bother the ride much at all, and it was surprisingly quiet during our week.

Prodding the accelerator too far will only lead to disappointment, the engine starts to make a bit more noise, but doesn’t propel the car with an equal amount of gusto. It’s hardly the most entertaining car to drive, even in the small SUV segment.

The steering is great, if a little light and the transmission makes itself largely unknown. Ford’s choice to stick with a torque converter rather than a CVT has probably saved this little engine from being a major let down.

All those features combine with a high seating position and great visibility for a little SUV that’s simply easy to pilot in urban surroundings. 

More can be had from competitors like the HR-V with its excellent ride, and the Suzuki Vitara with its fun-packed engine, but Ford has nailed the experience for daily commuters.

The RAV4 Hybrid Cruiser 2WD is stupidly easy to drive which is one of its best qualities.

The driver is front and centre for design, so you don’t have to take your eyes off the road to twiddle with climate controls or changing your music. That makes the driving feel… well, cruisy.

Power delivery is mostly smooth and offers decent punch when you need to put your foot down. However, it can be laggy off the mark from a cold-start, so take care when crossing traffic.

Suspension feels well-tuned for our Aussie roads, even the regional ones, but never feels floaty. This is well-grounded but you do get some roll in corners.

A drawback is the cabin is annoyingly loud once you hit the open-road and there is a wind-whistle near the driver that drove me nuts.

There are also a lot of squeaky/rubbing noises when you hit bumpy roads. However, it is a refined experience around town, when engine noise is all but nil. The urban environment is where it shines. 

The steering is direct with a tight 11.4m turning circle, which makes the RAV4 easy to park. It also helps that the 360-degree view camera set-up is top-notch, which is not always the case for Toyota, and you get front and rear parking sensors too. 

The RAV4 has a maximum five-star ANCAP rating from testing done in 2019 and has seven-airbags but doesn’t have a front-centre airbag yet. 

It has high individual scores for protection, scoring 93 per cent for adult, 89 per cent for child, 85 per cent for vulnerable road-user, and 83 per cent for its safety assist systems.

The RAV4 has AEB with car, pedestrian and cyclist functions, operational from 10-80km/h (180km/h for car) but it is usual to see the system operational from 5.0km/h.

Standard crash-avoidance safety kit includes blind-spot monitoring, an SOS call button, emergency steering assist, driver attention alert, a rear occupant alert, rear and forward collision warning, rear cross-traffic alert and lane departure alert.

There's also lane keeping aid, traffic sign recognition, an intelligent seatbelt warning, adaptive cruise control with stop/go functionality, a 360-degree view camera system as well as front and rear parking sensors.

You also get a digital rear view mirror, which is great when you have compromised vision out the back window.

There are ISOFIX child seat mounts and three top tethers in the rear row. You might be able to get three seats across but two will fit best.

Just like Mazda, Honda and Holden, Ford has updated its warranty recently to five-years/unlimited km coverage. Kia doesn’t operate in the small SUV segment (unless you count the quirky Soul) so five years is the bar to beat.

The 1.5-litre non-turbo three-cylinder engine option was not available in Ford’s service calculator tool at the time of writing but expect it to cost between $230-270 per regular service, jumping to somewhere just under $500 every four years (assuming it keeps a similar pricing structure to the previous engine options).

Ford offers a free loan car while your car is down for servicing, which needs to happen once a year or every 15,000km.

The RAV4 is offered with a five-year/unlimited km warranty, but you add two more years if you service exclusively with Toyota and on schedule.

There is a five-year capped-priced servicing program and it costs just $260 per service, which is very competitive for the class.

Servicing intervals are reasonable at every 12-months or 15,000km whichever occurs first.