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Genesis is conducting a stealthy, slow and steady attack on established players in the Australian luxury car market.
Minimal fanfare, low-key strategic planning in terms of brand awareness, retail presence and product portfolio, with annual sales likely to break four figures locally for the first time this year.
So, small numbers, but the range is growing with a distinct focus on electrification. In fact, Genesis has committed to cease production of combustion models in 2025, and move to a 100 per cent electric line-up by 2030.
And this is the brand’s latest EV arrival, the Electrified GV70. A five-seat SUV designed to win over open-minded prestige buyers willing to look beyond the usual suspects at the premium end of the market.
We were invited to its local launch including a first drive from Sydney to the NSW Southern Highlands and back.
Throughout its history Volvo has been known for a lot of things. Being a safety leader, dorky but endearing station wagons, ‘bloody Volvo drivers’, and more recently, a trailblazer in minimalist premium design.
The C40 is the first step in a next chapter for Volvo, with the brand wanting to be known next for its leadership in the electric space. For the first time for Volvo, it’s a fully electric offering
But in a world of Teslas, Polestars, and Mercedes Benz EQs, where does the C40 sit, and is it worth considering in an increasingly congested premium small SUV space?
We went to its Australian launch to find out.
Like its Genesis GV60 and Electrified G80 stablemates, the Electrified GV70 leverages the advantages of an electric powertrain perfectly. It’s refined, eye-widening rapid when you need it to be, highly specified and sharp value in its class. Impressive efficiency, top-shelf safety, thoughtful practicality and a 10/10 ownership package make this a compelling luxury SUV proposition.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The C40 becomes a compelling option in the electrified small SUV space, offering a premium look and feel, great range and tech inclusions at the price, as well as awesome on-road dynamics.
Its main downsides are the rear seat, which is compromised by its platform and design-led roofline, and the overwhelming power and added traction of the dual-motor makes the single motor less attractive on the value front.
Still, regardless of variant chosen, the C40 looks to offer a stand-out balance of price, range, and performance, against its traditional rivals and newcomers alike.
If you’re new to the party it pays to make a big entrance, and Genesis Chief Creative Officer, Luc Donckerwolke and his design team have applied a distinctive look and feel across the brand’s emerging range.
The two-tier, split headlight (and tail-light) treatment stands any Genesis apart, as does the diamond quilted grille and lower vent.
A combination of smooth, aero-influenced curves and harder keylines define a neatly proportioned SUV. Big snowflake-style 20-inch alloys fill the arches nicely and an angular (third) side window into the cargo section reflects an almost fastback sweep to the rear of the roof.
A quoted coefficient of drag figure of 0.29 is impressively slippery for a five-seat SUV measuring just over 4.7 metres long. And it’s worth calling out the most common mis-attribution for Genesis models that have passed through CarsGuide garage so far is that they’re a Bentley, and not just because the brand logo has wings.
Inside, the look and feel is relatively restrained but premium and visually interesting, with a dual-level dash design topped by a broad, 14.5-inch multimedia display and the heating and ventilation controls housed within a neatly curved fascia panel.
A simple, raised binnacle surrounds the 12.3-inch digital instrument cluster, while quilted Nappa leather on the seats, more genuine hide on the dash, doors and steering wheel, as well as suede headlining and ambient lighting enhance the top-shelf vibe.
One niggle is that I occasionally confused the two rotary controllers on the centre console, one managing multimedia, and the other, the transmission. Maybe it’s the length of my forearms, but more than once I found myself reaching for the larger media dial (placed ahead of the gearshift) when I wanted to switch gear positions. Likely something familiarity would fix.
Volvo has become a brand with a distinctive and consistent design language which embodies the kind of beautiful minimalism normally associated with Scandinavian brands.
I have always liked how Volvo says more with less design elements, with only gentle touches of chrome or gloss black, and a lack of over-the-top sporty pieces avoiding the temptation to over-sell the sporty potential of the brand’s range.
The C40 takes the small SUV formula, well established by its XC40 relation, and gets a bit weird and experimental. It’s slightly lower and has a more coupe-styled rear, with a strongly raked rear window giving it a sportier and more aggressive look than the rest of Volvo’s SUV range.
The styling is sold by an angular spoiler piece running atop the boot, and the rear light clusters have gone all minimalist, constructed of individual pieces rather than a single transparent housing, and they give a nod to the C30 hatchback which this car is the spiritual successor to, by name and nature.
The interior offers up no surprises, sticking to the formula Volvo has established across all of its current models. An effortlessly premium space with, again, a minimalistic dash dominated by the portrait touchscreen, the C40’s premium nature is confirmed by its finely patterned inlays, simple chrome pieces, and abundance of soft-touch surfaces.
The big upright vent fittings with clever rhomboid patterns on their adjustment dials are always a highlight piece of modern Volvos, and the pattern work is continued on the central volume adjust dial and even on the little rotating pieces of the light and wiper stalks. Clever.
Even the software is paired back on the multimedia suite and digital dashboard, with easy to use shortcuts and simple menus which suit the car.
Volvo might turn off some buyers with the more unconventional shape of the C40. But for those looking for a more traditional SUV it also offers the XC40 in the same two variants, and the Polestar 2 caters to those not looking for an SUV at all.
At just over 4.7m long, 1.9m wide, and a bit more than 1.6m high, the Electrified GV70 is a substantial machine and interior space is generous.
Plenty of head and shoulder room up front and a close to 2.9m wheelbase means there’s lots of space for those in the back, as well.
Sitting behind the driver’s seat, set for my 183cm position, I enjoyed ample head and legroom, and the car is broad enough that three full-size adults will be okay on short journeys, but would be best for two grown-ups or three (cooperative) kids on longer road trips.
Storage in the front includes a decent glove box (although a phone book-sized owner’s manual folder takes up much of it), two big cupholders and a lidded device charging bay in the centre console, a large storage box between the seats (that doubles as a centre armrest), and big bins in the doors, with plenty of room for large bottles.
Move to the rear and standard three-zone climate control means there adjustable vents and temperature adjust for back seaters, as well as netted map pockets on the front seat backs, door bins, again with enough room for bottles, and two cupholders in the fold-down centre armrest.
Thoughtful touches include electric slide and recline controls on the centre side of the front passenger seat backrest so those in the rear can give themselves more space as required, as well as a two-way (manual) backrest recline function for the rear seat itself.
Parents of younger kids will also appreciate the ‘Quiet Mode’ function that mutes audio volume in the second row only.
Power and connectivity options include two USB-A jacks in the front (one for media connection, one for charging only) the Qi wireless device charging pad, and a 12V socket in the centre storage box. There are another two USB-A outlets in the back seat and a second 12V socket in the boot.
Speaking of which, boot space is a more than decent 503 litres (VDA) with all seats upright. Lower the 60/40 split folding rear seat and that number grows to 1678L, and there are six anchor points for securing loose loads. There’s also a handy 22-litre front cargo area under the bonnet.
The power tailgate works hands-free and features adjustable height and speed, and those keen on towing will be pleased to see a 1.8-tonne braked trailer capacity (750kg unbraked) with trailer stability assist included.
Don’t bother looking for a spare of any description, though. A repair/inflator kit is your only option.
The C40 is essentially a XC40 with a cropped down roofline, and there are some obvious downsides which this new shape brings.
The front seat throws no surprises, though, offering plenty of room for two adults with a welcome level of adjustability for the seat and wheel. The seats could be more comfortable, though, with a notable lack of padding in the base compared to some luxury (or even non-luxury) rivals.
I’m a fan of the fabric trim which comes on both grades, bucking the trend of needing to have leather or leather-like trim for a car to feel ‘premium’.
The ample window space up front, including the massive glass roof helps the C40’s cabin feel spacious, but the view out the rear with its aggressive design is all but a very limited letterbox aspect, particularly if the rear seat headrests are in the upright position.
While some controls are exclusively via touch interface, there is a physical volume dial, and shortcut buttons for the defogger functions.
Temperature is controlled by touch, however, and the detail settings have some smaller toggle adjustments. Tricky to jab at when you’re on the move.
The digital dash is refreshingly simple, but minimally adjustable, with the choice of either a nifty navigation screen, a blank screen, or trip details being the only options.
Cabin storage is good but not stellar. There are bottle holders and big pockets in the doors, a set of two cupholders in the centre (beats the Polestar 2’s single cupholder), a small tray with a wireless charger under the multimedia screen, and a smallish console armrest box.
The rear seat is where the real problem exists. Unlike the XC40, the C40’s cropped roofline means my head was hard up against the roof (I’m 182cm tall).
I did have decent knee room behind my own seating position, however the seat comfort in the back still isn’t as good as some rivals.
The middle position is also compromised, thanks to the raised centre floor piece the C40’s platform needs to facilitate all-wheel drive in its combustion relations.
A bottle holder appears in each door pocket, and in a rare inclusion, there are heated outboard rear seats, adjustable air vents, and USB-C charging ports.
The boot has a quoted capacity of 413 litres with the rear seats up. The floor is comparatively high suggesting a smallish space when loaded with luggage cases, for instance. Stay tuned for a follow-up review so we can see how well it holds our three-piece demo set.
The floor itself has an adjustable, pop-up divider and multiple luggage hooks, making it quite versatile, and there is a cavity beneath which can hold your charging cables as well as the inflator kit in place of a spare wheel.
At $127,800, before on-road costs, the Electrified GV70 is offered in a single ‘Luxury Package’ grade, and competes with a broad range of premium SUVs. But when your talking zero tailpipe emissions the field narrows to include the Audi e-Tron 55 quattro $147,400, BMW iX xDrive40 DSport $149,900, Jaguar I-Pace EV400 SE $142,580, Mercedes-Benz EQC 400 $122,724, plus the upcoming Volvo EX90 (circa $120K).
Part of the Genesis proposition is aggressive pricing in like-for-like model comparisons, and the Electrified GV70 is loaded with the kind of standard features you’d expect in models at the top of the segment.
The equipment list is… extensive, but the highlight reel includes, 14-speaker ‘Lexicon by HARMAN’ audio (with 1050W, 14 channel digital amp) with digital radio as well as Apple CarPlay, Android Auto and Bluetooth connectivity, 18-way power-adjustable front seats (with two-position memory for the driver), three-zone climate control (managed by a 6.0-inch colour display screen with haptic feedback), unique 20-inch alloy rims, a 14.5-inch multimedia display (with augmented reality navigation function), a 12.3-inch digital instrument cluster (with 3D view), and a configurable, multi-function head-up display.
There’s also Nappa leather-appointed seats, dash and doors (with contrast piping and stitching), a ‘Panorama’ glass sunroof, heated and ventilated front seats (rears are heated in the outer positions and centre cushion), the leather-trimmed steering wheel is also heated, and there’s interior ambient lighting.
All the exterior lighting is LED (including the headlights with ‘High-beam assist’ and ‘Intelligent Front Lighting System’), there’s also keyless entry and start (including remote start and ‘Remote Smart Parking Assist’), rain-sensing wipers, and wireless device charging.
For goodness sake, there’s even fingerprint authentication for personalised settings and the rotary media controller features a handwriting recognition pad.
There’s a lot more, but you get the idea. This car is easily equipped to the level of a $130K SUV, and some way beyond.
When it comes to electric vehicles, it’s impossible to consider price alone, as you also have to consider driving range, and the C40 manages to impress on both fronts.
Its refreshingly simplified range consists of just two highly-specified variants, a single motor which starts from $74,990, offering a 434km driving range, or a dual motor starting from $82,490 which offers a 420km driving range.
There’s much more devil in the detail, but to set the scene there are now quite a few direct rivals in this price-bracket, including everything from the Tesla Model Y (from $72,300), Mercedes-Benz EQA (from $78,513), Polestar 2 (from $63,900) and even the Kia Niro which is similarly sized and specified (from $65,300).
Interestingly, the C40 is closely related to the Polestar 2, but has a much higher base starting price. Volvo says this is because it carries a higher standard specification, and offers the C40 without option packs.
Standard gear on the base single motor C40 includes 19-inch alloy wheels, a 9.0-inch portrait multimedia touchscreen (running a Google-based always-online software suite), LED headlights, dual-zone climate control, a fixed panoramic sunroof, electrically adjustable front seats, heated seats for the front two and outboard rear seats, a powered tailgate, as well as keyless entry with touch-free ignition.
Interestingly, Volvo also told us some 90 per cent of customer interest so far has been for the more expensive dual-motor variant, which is particularly impressive for doubling the power output while adding 20-inch alloy wheels, a 360-degree parking suite, premium Harmon Kardon audio, and an alternate interior trim.
Both variants score safety equipment and items which are otherwise part of expensive option packs in the Polestar 2 range. We’ll take a look at the full safety gear later in this review.
Overall, the C40 impresses on the premium car value front compared to rivals, bolstered by solid range and impressive performance.
The electrified GV70 is powered by two permanent magnet synchronous motors; one on each axle.
They each produce 160kW/350Nm in ‘normal’ operation, their combined output quoted as 320kW/605Nm. But press the steering-wheel mounted ‘Boost’ button and those numbers tick up to 360kW/700Nm for a 10-second burst of extra performance.
Transmission is via a single-speed reduction gear front and rear, while the drivetrain is tuned for rear-wheel drive bias, and features a ‘Disconnector Actuator System’ that can decouple and reconnect the front motor and drive shaft in line with driving conditions. The switch between RWD and AWD is designed to maximise efficiency through reduction of transmission losses.
Great news here, the C40 can be chosen with two powerful layouts, either a front-wheel drive 170kW/330Nm set-up, or a dual-motor all-wheel drive arrangement, able to make use of nearly double the power at 300kW/660Nm. The dual-motor is capable of sprinting from 0-100km/h in just 4.7 seconds.
The front-drive is backed by a 69kWh battery allowing it a 434km range, while the dual motor ups the battery size to 78kWh to allow a 420km driving range.
Power is provided by a 77.4kWh Lithium-ion battery, configured as a flat pack sitting under the floor and putting out a solid 394kW. Claimed driving range is 445km.
The official Genesis energy consumption number is 19.9kWh/100km, and over a mix of city, freeway, and some B-road diving on the roughly 300km launch drive program we saw a dash-indicated figure of 18.1kWh/100km. Not bad for a 2.3-tonne, five-seat SUV, and regen braking, including single ‘i-Pedal’ operation, makes a useful contribution along the way.
A 400V/800V ‘multi-rapid’ charging system allows use of various charging set ups without the need for an additional converter, and the plugs are Type 2 for AC and CCS Combo2 for DC.
Genesis says charging from 10 to 80 per cent battery capacity takes around 18 minutes when plugged into an ultra-rapid 350kW DC charger.
Drop the input power to a more typical 50kW fast charger and that time grows to 73min, while a 10.5kW AC charge blows out to just under 12 hours. Use the ‘Emergency’ charging cable connected to house power and you’re staring down the barrel of more than 34 hours.
In terms of charging costs, for the first five years of ownership that’s potentially academic because Genesis EV buyers are given the choice of a five-year subscription to the Chargefox network (currently Australia’s largest) or an AC charger and installation.
Also worth noting, ‘Vehicle To Load’ (V2L) capability means you can plug in things like a laptop inside the car as well as camping or work equipment from the outside.
Surprisingly, energy consumption is quite high for both C40 variants. The single motor is the more efficient of the two, consuming 16.8kWh/100km on the more lenient ADR testing schedule, while the dual motor officially consumes 22.2kWh/100km to the same standard. I saw around 23kWh/100km overall in my short test of the dual-motor variant.
Energy consumption could be better for both, as I have achieved more consistently impressive results particularly from Hyundai and Kia electric cars.
Where the C40 is more impressive though is its charging specs, which are exactly where they need to be for a car this size. On a rapid DC charger, the C40 can charge at a rate of 150kW meaning a 10 - 80 percent charge in 40 minutes for the dual motor, or 32 minutes for the single motor.
On the slower AC standard, the C40 charges at a rate of 11kW. Expect a 10 - 80 percent charge time of around five or six hours on this standard.
The C40 uses a European-standard Type 2 CCS charging port, although it misses out on the handy two-way charging feature offered by some rivals.
Quiet, smooth and powerful, the Electrified GV70 incorporates a range of tech features to enhance the natural attributes of its dual-motor set-up.
Not surprisingly, low noise levels are an inherent EV trait, but Genesis adds active noise control and acoustic laminated windscreen and door glass to create a serene interior environment.
Suspension is a strut front, multi-link rear design, with the impact of the battery pack’s lowdown weight managed via the ‘Road-Preview adaptive Electronic Control Suspension’ system.
The set-up uses a front windscreen-mounted camera to scan the road ahead and optimise the electronically-controlled suspension’s tune on the fly. It works beautifully.
There are four drive settings - ‘Eco’, ‘Comfort’, ‘Sport’, and the custom 'My' mode, the latter allowing personalisation of the motor, steering and suspension.
But, no matter which mode you’re in, this GV70 is fast. Claimed 0-100km/h acceleration time is a rapid 4.8 seconds, but press the steering wheel-mounted Boost button, for a 10-second burst of extra performance, and that time drops to a properly quick 4.2 seconds.
On the move it’s the equivalent of a ‘push-to-pass’ button, adding extra urgency for safe overtaking and lane changes.
The front seats proved comfortable on long stints, although it was disconcerting the first time the ‘Ergo Motion’ massage function kicked in automatically after one hour behind the wheel. I’m sure that setting can be altered but it took me by surprise.
Steering assistance is variable and road feel is good. In fact, the car feels lighter and more responsive in cornering than its 2.3-tonne weight would suggest.
If you really want to push through your favourite set of bends a torque vectoring system, using a combination of braking and torque control, keeps understeer in check, and the 20-inch rims are shod with grippy Michelin Pilot Sport EV rubber (265/45).
In slower going on loose surfaces like dirt or snow an ‘e-Terrain Mode’ manages drive distribution between the front and rear axles to maximise stability and traction.
And as well as the regenerative braking functionality on-board the physical braking spec is impressive with big ventilated rotors (360mm fr / 345mm rr) and four-piston monobloc fixed calipers at the front, and single-piston floating units at the rear.
They can be a bit sharp in low-speed maneuvering but proved progressive and strong at highway speeds. A big plus for those hooking up the van, boat or horse float.
Speaking of low-speed maneuvering, despite the GV70’s sizeable footprint, parking is straight-forward thanks to proximity sensors front and rear, an overhead view, and a hi-res reversing camera.
If you’ve driven any kind of XC40 or even a Polestar 2 before, the C40 will offer no surprises. It’s pretty much exactly the same from behind the wheel with a few subtle tweaks.
This is a very good thing. The C40 is quiet, easy to drive, and its electric motor and regen system offer a smooth single-pedal experience.
It is also alarmingly, overwhelmingly, rapid. While its massive set of batteries under the floor make it feel heavy off the line in stop-start traffic, sticking your boot into the accelerator will remove any doubt, particularly in the dual-motor variant, that this Volvo means business.
The dual-motor also has an incredible torque-vectoring system, making it extremely difficult to elicit so much as a squeak from its tyres. It also feels as though torque is distributed quite evenly between its two driven axles, making it feel neither prone to over- or understeer.
This has the effect of making the C40 feel somewhat indestructible in the corners, with absurd levels of grip.
The same feeling is present in top-spec versions of the Polestar 2, only the feeling of ever-present weight is more noticeable in the higher-riding C40, which can make it unsettling to take corners at the kinds of speeds it is capable of.
The steering tune is interesting. Volvo offers two software-controlled modes, either heavy or standard, and the standard mode is heavy enough.
Despite its electrical assistance, the wheel does continue to offer some organic feedback, making the C40 a pleasure to steer on countryside roads.
The ride is also surprisingly good, despite massive wheel options. I was impressed how easily the C40 handled most bumps and undulations, communicating little to the cabin.
The ride can approach its limits with such big wheels and the weight of its batteries, generally these are communicated via unsettling thuds from underneath the car. Regular undulations at higher speeds also had the C40 bouncing around a little.
On the whole, though, the cabin is kept relatively insulated and serene, adding an element of total confidence, similar to that offered by Teslas, whilst offering better ride quality with a softer edge. At higher speed, at least on the 20-inch wheels, road noise does pick up, however.
In terms of electric driving, there is a single adjustable setting for regen. The car either offers a full single pedal mode with maximum regenerative braking to bring the car to a halt with the motor alone, or a ‘standard’ mode which tones the regen down and offers it blended in via the brake pedal.
Single pedal mode is more efficient. I suggest you stick to it if you want to make the most of this car’s efficiency.
I was surprised to have so few complaints about the C40’s drive experience. This is a balanced and capable EV which is yet another example of how even vehicles which use combustion platforms are improved out of sight by full electrification.
The Electrified version of the GV70 hasn’t been assessed by ANCAP, but its petrol and diesel stablemates were awarded a maximum five-star rating in 2021.
Of course, the hefty battery pack, not to mention the size and location of the two electric motors makes for a markedly changed profile under the skin. But this car boasts a full complement of active and passive safety tech, and would be highly likely to achieve the same outcome.
Crash avoidance features amount to a laundry list of assists, warnings, and monitors, the headline inclusion being AEB (city and inter-urban speed) with junction turning and crossing as well as pedestrian and cyclist detection, lane-change function (oncoming and side), and ‘Evasive Steering Assist”. Phew!
Then you can factor in blind-spot monitoring, lane keeping assist, lane following assist, multi-collision brake (minimises the chance of secondary impacts after an initial collision), rear cross-traffic alert, rear AEB, ‘Safe exit assist’, adaptive cruise control, ‘High-beam assist’ (with ‘Intelligent Front Lighting System’), a surround view monitor, ‘Smart parking assist’ (including remote smart parking assist), tyre pressure monitoring and a driver attention warning. That’s pretty much an active safety burger with the lot!
But, if despite all of that, a crash is unavoidable there are eight airbags included (driver and front passenger front and side, front centre, driver’s knee and full-length side curtain).
There’s also an active bonnet to minimise pedestrian injuries in a front-on collision, three top tether points for baby capsules/child seats across the back seat, with ISOFIX anchors on the two outer positions.
There’s even a first aid kit, hazard warning triangle and ‘Roadside assistance kit’ on-board. Hard to fault such a comprehensive approach.
Sticking to its brand promise, Volvo offers the full range of active safety equipment on the C40 regardless of variant.
This includes freeway-speed auto emergency braking, rear auto braking, lane keep assist with lane departure warning, blind spot monitoring with rear cross-traffic alert, and one of the best adaptive cruise control systems on the market.
The only item the single motor misses out on is a 360-degree parking camera, which is exclusive to the dual motor variant.
It is notable how the adaptive cruise control, blind spot monitoring rear cross-traffic alert, and rear auto braking are on the options list for the Polestar 2.
These active systems combined with eight airbags (the standard dual front, side, and curtain, as well as a driver’s knee and centre airbag) make for a five-star ANCAP safety rating to the latest 2022 standards.
Several decades ago, Lexus repositioned the local luxury car market with an unprecedented focus on the ownership experience. It woke the established players from their post-purchase slumber and things have never been better for luxury car owners. More recently, Genesis has entered the customer benefits arms race with its heavy artillery blazing.
Purchase an Electrified GV70 and it will be covered by a five-year/unlimited kilometre warranty (now the norm in the luxury segment), with eight-year/160,000km cover for the battery.
Then, under the umbrella of ‘Genesis Service Concierge’ you’ll also receive five years complimentary servicing with the choice of a valet pick-up and return, or a courtesy vehicle.
You can also factor in 10-year 24/7 roadside assistance and complimentary nav map updates for the same period.
Throw in a choice of a five-year Chargefox subscription or home A/C charger and installation and things are looking pretty much pain-free for at least the first five years.
It must be said the Lexus ‘Encore’ program adds extra layers in the form of rewards and access to exclusive events. But the benefits similar to the Genesis perks listed above are limited to three years and only owners of top-tier Platinum-eligible models pick up the full package.
The C40 is covered by Volvo’s five year and unlimited kilometre warranty, with a separate eight-year, 160,000km warranty for the battery. There is also eight years of roadside assistance attached.
It is pleasing to see the service intervals for the C40 are long, as they should be for an electric car with so few moving parts, set at two years or 30,000km.
The first 24 month service is free of charge, and Volvo tells us service pricing after this period will average out to around $100 a year ($200 per visit).