Jeep Gladiator vs Toyota Prius V

What's the difference?

The Jeep Gladiator Rubicon is a very capable off-roader and it's not as terrible on-road as some people might assume.

But while it's a whole lot of fun to steer around on the dirt, it lacks the versatility, safety tech, and refinement that would shift it from simply being a decent hard-core 4WD ute to a good general-purpose vehicle.

However, by focussing on those factors, you're in danger of missing the Gladiator's point entirely. This is a purpose-built 4WD fun machine, which is perfect for its intended use. But, the problem is, it's not perfect, or even very good, at anything else.

No, the Prius V isn’t exciting. But it does what it’s designed to do - move families in decent comfort without using much fuel. And if that’s what gets your (hybrid) motor running, then you really ought to take a closer look.

The Jeep Gladiator appears built for purpose if your purpose is to head bush and have fun. And in Rubicon form it sure looks like it's capable of tackling hard-core 4WDing.

The Gladiator looks very much like its stablemate, the iconic Wrangler, with its chunky front end and blocky body.

It has more than the inkling of a US-style pick-up's presence at 5591mm long (with a 3488mm-long wheelbase), 1894mm wide, 1909mm high, and with a kerb weight of 2242kg.

The world was a different place when the Toyota Prius V came out. Back then, the iPhone 4s was at the cutting-edge in phone design, Gangnam Style was smashing it on the charts, and car design was in a very different place.

There are some signature Prius elements, with a swept, aerodynamic looking roofline and sleek front-end styling. The facelift that was applied to the Prius V in 2015 saw sharper lines and more aggression, but it arguably doesn’t have a lot of aesthetic appeal given the way Toyota has evolved its design since then.

It isn’t a traditional people-mover, because it has regular doors at the back rather than sliding doors to allow simple access to the third-row seats. It’s more like a hatchback that’s been stung by a bee, looking a bit bloated. But as one pint-sized tester put it this week, it’s one very big little car.

The inside is a bit of a marvel in terms of space management. This car measures just 25mm longer than a Corolla sedan (4645mm long), and it's only 1775mm wide (the same as a Corolla sedan) and 1590mm tall, because it needs a bit more room to fit seven people in. And it can.

You have to give Jeep's designers credit because they know their outdoorsy stuff. The Gladiator's interior is nothing if not practical.

The ute has a squared-off and action-ready interior that seems up to the task of copping the dirt of an outdoors life.

The cabin feels like it's water- and weather-proof, even if that may not literally be the case. 

It's a snug interior and build quality generally feels solid.

The 8.4-inch multimedia touch screen is clear and easy enough to read while on the go, but it's too small. The Jeep's 'Uconnect' system is simple enough to get your head around and Apple CarPlay and Android Auto are easy to get working.

There's also a 7.0-inch LED driver-information display, which shows tyre pressure, tyre-fill alert, digital speed readout and more.

All controls, dials and switchgear are chunky, making for easy operation, no matter how bumpy the terrain you're traversing is.

The reach-and-rake-adjustable steering wheel incorporates audio, voice and cruise control controls.

Storage spaces are few, but at least they're well suited to adventure, such as tensioned mesh pockets on the doors and seat backs and small spaces with textured bases for your bits and pieces.

There are two USB-A ports and a USB-C port up front and two for back-seat passengers. There's also a 230V outlet up front on the centre console.

Seating is decent all-around but anyone taller than Tom Cruise's stunt double has to mind their head so they don't thump it on the unforgivingly hard ceiling of the detachable top.

There's a shallow storage space under the rear seat and, when that 60/40 split rear seat is folded flat, there are LED lights behind to illuminate the narrow storage space in the rear of the cabin, where there are also storage nets.

The tub's load space is 1442mm wide – 1137mm between the wheel arches so not wide enough for a pallet – and it is 1531mm long. Load height is 885mm at the tailgate.

The tray has integrated tie-down points and under-rail LED lights.

Payload is now a claimed 693kg, which is better than its previous 680kg but still rather ordinary when compared to a lot of dual-cab utes available in Australia.

Gross vehicle mass and gross combined mass are listed as 2935kg and 5656kg, respectively.

The Gladiator has a maximum towing capacity of 750kg (unbraked), and its 2721kg braked towing figure is a let-down against the 3500kg capacity of most other rivals.

This is a ute better suited to weekend camping trips than load-lugging work duties.

Another bonus for tourers though: the spare wheel is a full-size steel one.

The cabin of the Prius V highlights the notion of versatility. There are two rows of seats at the back, with the middle row sliding and folding to allow easy third-row access. And I mean easy - even me, a 183cm-tall human - can clamber into the back seats without too much in the way of old-man noises.

The space in the back row is limited, though, particularly for knee room and foot space. It is best left for children, then. But the second row has three individually slide-able seats, meaning if you really need to fit seven adults in, you theoretically could.

That second row is nicely useable. The fact the seats are sculpted individually means they feel made for a proper family getaway, and even with them set as far forward as they can go (to allow maximum legroom in the third row) I could sit in the outboard seats without much discomfort. The sun-blinds that are built into the back doors are a really welcome touch for parents and adults alike.

What isn’t so great is the lack of rear air-vents - there aren’t any face-level vents in either the second or third rows, meaning things could get stuffy on a hot day.

But the practicality side of things is reasonably well sorted, with useable cup holders in the rear wheel arch moulds, plus there’s a 12-volt outlet in the third row, too. The middle row has bottle holders in the doors, and there are map pockets in the front seatbacks. 

Up front there is more smart storage; a pair (yep, two) of gloveboxes adorns the dashboard, and there’s a pop-out cupholder on the passenger side, too. Two more cupholders grace the centre console (which itself is very shallow, because the hybrid batteries sit inside it), plus a small storage box - presumably for your keys to sit. A small shelf sits at the bottom of the centre stack, and that’s where you’ll find a USB port to connect to the media screen above.

That 6.1-inch touchscreen is fine, but pretty ancient. It has some small menu buttons, won’t allow you to input phone numbers or connect to Bluetooth when the car is moving, and you (or your fellow front passenger) can’t manually enter sat nav details when you’re driving. There is voice control, but it’s painful. Forget Apple CarPlay and Android Auto, too - neither is available in the Prius V. 

While the boot space is pretty limited with seven seats in place - Toyota claims 180 litres of capacity in that configuration - there’s still enough room for a suitcase or two. 

But with five seats in play it makes quite a bit more sense, more easily fitting family things like prams with its 485L of cargo capacity. And remember, there are no batteries under the boot floor eating into space, and you get a space-saver spare wheel as well.

Not only is the Prius V the most affordable seven-seat hybrid car on the market, it’s also the cheapest Toyota with seven seats. 

It undercuts the Tarago, Kluger and Land Cruiser Prado by a decent margin, with pricing starting at $37,590 for the base grade model and stretching to $45,380 for the top-of-two-tier i-Tech flagship. Should you bother spending up on that version? In short, no.

That’s because the regular Prius V has a pretty strong standard equipment list. Push-button start, keyless entry, sat nav with SUNA live traffic updates, a reversing camera, climate control and a head-up display are all standard. You also get 16-inch alloy wheels, which have a set of plastic wheel covers over the top (great for kerb touch-parkers).

The i-Tech sees the addition of Bi-LED headlights with auto-levelling (as opposed to the halogens with LED daytime running lights you see on the base model), plus fake leather seats (not cloth), heated front seats, a dual-pane panoramic glass roof (which doesn’t open), an auto-dimming rear-view mirror, and a semi-automated parking system. 

Plus, whether you choose the entry grade or the high-spec, you get Toyota’s 'Safety Sense+' system - read the details in the safety section below.

Colour options for the Prius V are quite broad. There are nine rather sedate hues to choose from, with eight of them being 'premium colours' that attract an additional cost ($450). 

And, as with most Toyota models, there is a range of additional factory-backed accessories that you can choose, such as a bonnet protector, boot scuff guard and even door handle protective film (to stop rings from scratching them up), but things like roof racks/roof rails or a roof pod are unavailable.

The Gladiator Rubicon has the Wrangler's 3.6-litre Pentastar V6 petrol engine (209kW at 6400rpm and 347Nm at 4100rpm) and eight-speed automatic transmission.

The V6 has a lot of punch for on- and off-road driving and plenty of low-end torque for low-range 4WDing and, matched with the eight-speed auto, it's a well-proven team-up that consistently works well.

Powering the Prius V is a 1.8-litre four-cylinder engine, which uses a CVT auto and combines with a lithium-ion battery pack and two electric motors. It’s what’s known as a series parallel hybrid set-up.

The system can allow the car to run using both the battery and engine, or just the battery, or have the regenerative braking system feed the battery pack more juice. That tech isn’t necessarily cutting edge today, but it was when the car launched (waaaaay back in 2012).

The engine can produce 100kW of power and 142Nm of torque. The electric motor can produce 73kW on its own, but the maximum combined power output is still 100kW.

The Gladiator Rubicon has listed fuel consumption of 12.4L/100km on a combined cycle. 

On test I recorded actual fuel consumption of 12.9L/100km, from fill to fill.

The Gladiator has an 83-litre tank, so, going by my on-test fuel-use figure, you could reasonably expect a driving range of approximately 643km from a full tank.

Obviously if you are considering a hybrid, you’re looking to take advantage of excellent fuel consumption. And the Prius V doesn’t disappoint.

The claimed consumption is just 4.4 litres per 100km. In the real world, you can expect to use about 5.5L/100km if you’re light on the throttle, and 6.5L/100km if you thrash it. 

You can’t skimp on the fuel when you get to the bowser, though - the Prius V insists on running using 95 RON premium unleaded.

It's certainly an experience, but the Gladiator is not as atrocious on-road as you may assume.

This vehicle is a lot of fun to drive because it demands a lot of attention and input to keep it on target.

The steering is floaty, with plenty of play in the wheel and understeer through corners, and there's a fair bit of tyre rumble from the BFG muddies.

The wing mirrors generate noticeable wind noise, but the Gladiator's not as awkward or unrefined as you might expect.

Because it's essentially a stretched Wrangler – with a 787mm longer body and a 480mm longer wheelbase than its stablemate – the Gladiator has a solid stance on the road and, for such an unashamedly off-road-oriented vehicle, it feels even more settled and composed than the Wrangler does on sealed surfaces.

This 2242kg ute is built for tough fun with a body-on-frame design and reinforced chassis, but the Gladiator manages to be nimble around town.

Ride quality is generally impressive with this ute cruising comfortably on live axles front and rear with coil springs and, in 2023 onward versions, Tenneco shocks all-around rather than the previous Fox Shocks set-up.

Aspects of the Gladiator experience will annoy some people. Visibility is compromised in all directions, the throttle is touchy, the 13.6m turning circle may add a degree of difficulty in attempts at fast turnarounds (on a city street or in a busy country pub car park) and all that driver attention and input the Gladiator demands of its steerer will become tiresome for a few drivers.

But, as expected, the Gladiator's true spirit is only ever fully revealed when you head off-road. It's a hell of a lot of fun in the dirt. Drop tyre pressures, do up your seat belt and let the Gladiator off the leash.

The 'Trail Rated' Gladiator is loaded with off-road mechanicals, from a 4X4 system with 4:1 low-range (contributing to a 77.2:1 crawl ratio), front and rear diff-locks, heavy-duty Dana 44 axles (front and rear), sway-bar disconnect and BFGoodrich Mud Terrain tyres, as well as a stack of driver-assist tech aimed at making you feel like Australian 4WD expedition legend Ron Moon.

Shocks engineered for off-roading add a welcome dimension of comfort and handling to the Gladiator on fast dirt and gravel tracks on the way to your chosen off-roading destination.

That 77.2:1 crawl ratio means nothing to most of us until you have the opportunity to experience the feeling of all that terrain-gripping torque for yourself.

In 4WD low-range first gear, and with both diffs locked, the Gladiator feels unstoppable. It climbed with ease a short steep rocky hill where I've seen drivers of modified vehicles opt for the ‘chicken' tracks either side.

The only thing is, because of the Gladiator's 3488mm-long wheelbase and 18.4-degree ramp-over angle, there's a real risk of bellying out or at least grinding the undercarriage on earth when you crest these steep hills, which is why you must drive with concentrated focus.

But that's part of the fun. It really is a driver-direct experience. You need to be aware of everything that's going on, you never feel like you're one step removed from the situation, or the terrain or the consequences of your driving… you feel dialled into the terrain and that's guaranteed to put a smile on any 4WD enthusiast's face.

Besides, the Gladiator does have substantial underbody skid-plates, protecting the fuel tank, transmission and transfer case, as well as heavy-gauge tubular steel rock rails to soak up off-road hits.

With an approach angle of 40.7 degrees, a departure angle of 25.1 degrees and a listed ground clearance of 249mm and a wading depth of 760mm, the Gladiator has decent off-road measures.

Suspension travel is okay, but to get even more stretch, you can hit the sway-bar disconnect button to drop a wheel to the dirt – or as close as possible depending on how deep the ruts are.
 
The Gladiator has 'Selec-Speed Control' (effectively an adjustable low-speed cruise control for 4WDing that can be set between 1.0-8.0km/h), and 'Off-Road+', which tweaks throttle and traction control, among other systems, to best suit the terrain.

It also has a forward-facing off-road camera so the driver has a chance to see any obstacles that might otherwise go unnoticed until it's too late, such as branches, rocks, tree stumps and hard rubbish.

If you’re a car geek like me, you likely find driving as efficiently as you can fun. If so, you'll love this. You can watch the car switching between EV mode - which it will use for up to about 30km/h, but only for a couple of minutes - and hybrid power. And honestly, if you’ve never driven a hybrid you might think it sounds dumb, but being a fuel miser can be fun!

But the fun factor is pretty much limited to being a cheapskate on fuel. It really isn’t that fun to drive otherwise, but that’s not what it’s designed for.

Still, the drivetrain does a decent enough job for most families - it builds pace pretty easily, and while the refinement and power could be better, if you’re not aiming to break records on the school run, you shouldn’t be too disappointed.

The ride is mostly good, though it can be a little sharp over patchy surfaces, and the steering is decent, if a little lifeless. My biggest issue is the brake pedal response, which takes some getting used to. Sometimes it feels like it won’t stop quick enough. 

That, and the adaptive cruise control doesn’t slow to a stop on the highway - it cuts out at about 30km/h, so you’ve gotta be on your toes if the traffic starts to build up.

If you want the latest and greatest in hybrid family friendliness, you really ought to wait for the new-generation RAV4, which - admittedly - mightn’t have seven seats, but it will have a hybrid drivetrain offered. And it’ll be much more modern inside and out.

Every Prius V still carries the same maximum five-star ANCAP safety rating that it was stamped with in 2015, even though the car was actually tested in 2012.

The range is covered with the safety systems you’d expect, including electronic stability control, ABS, electronic brake distribution, plus there’s a reversing camera, too. Rear parking sensors are a dealer-fit accessory.

There was a bit of back-and-forth between myself and Toyota Australia over airbag coverage. The company stated on its public site that the car had curtain airbag coverage all the way to the third row, but no image to support that. I’ve since had it confirmed by Toyota Australia that it does definitely have third-row airbag coverage, which is a great added piece of mind element for family buyers (plus there are dual front, driver knee and front side airbags, too).

Airbags are one thing, but what about the other safety kit? Well, every Prius V has Toyota’s Safety Sense plus system, with auto emergency braking (AEB), pedestrian detection, adaptive cruise control, auto high beam lights and lane-departure warning.

The Gladiator has Jeep's five-year/100,000km factory warranty, five-year capped price scheduled servicing, and lifetime roadside assistance.

The first five services are capped at $399 each and scheduled servicing is due every 12 months or 12,000 km, whichever comes first.

It’s cheap to run a Prius V in terms of its fuel use, and it’s cheap to run in terms of its maintenance, too. Toyota lists its charges at just $140 per visit to the dealer under the Service Advantage offer, though you’ll need to take it in every six months or 10,000km.

The warranty cover is three years or 100,000km for the car, but the hybrid battery attracts an eight-year/160,000km cover of its own.