Toyota has revealed prices for the new Prado 4WD ahead of its arrival in showrooms later this year.
The rugged off-roader range kicks off at $72,500 (before on-road costs) for the entry-level GX grade. This is a jump of $10,000 compared to the outgoing version.
It rises to $79,990 for the GXL variant, $87,400 for the VX grade, $92,770 for the off-road focused Altitude and tops out at $99,990 for the Kakadu.
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Toyota Australia’s Vice president of Sales, Marketing and Franchise Operations Sean Hanley said the new 4WD is a big improvement over the outgoing model.
“Customers in this segment are continually upgrading their expectations and will appreciate the inherent value in the new range with its head-turning looks, impressive technologies, latest off-road features, optimum blend of performance and efficiency, and even greater creature comforts,” Mr Hanley said.
“The 2024 LandCruiser Prado will build on the model’s reputation as one of Australia’s best-loved vehicles, equally capable and comfortable whether taking owners across the outback or on the school run,” he added.
The new Prado brings butch looks to match its rough-and-tumble capabilities.
It’s a big square-jawed rig, with black cladding on the hardwearing external surfaces, chunky wheel arches and big blocky T-O-Y-O-T-A badging. It’ll be hard to miss when it lands on our roads.
All variants will be powered by a 2.8-litre four-cylinder turbo-diesel engine paired with 48-volt V-Active technology (that Toyota does not call a mild hybrid) matched to an eight-speed automatic transmission.
The same set-up is found in this year’s HiLux where it makes 150kW and 500Nm.
Unlike Toyota’s other hybrid vehicles the small electric motor never drives the wheels, instead it’s used to power the starter motor and other electrical components.
Every model has full time four-wheel drive with low-range transfer case, a locking centre differential and a 3500kg braked towing capacity.
Prado GX buyers can expect 18-inch alloy wheels, LED head lights and a glass hatch on the tailgate.
A big 12.3-inch multimedia screen is paired with a 7.0-inch digital information screen for the driver.
GXL variants add a third row of seats, roof rails and silver exterior highlights on the front and rear bumper.
There are luxe items such as a power adjustable driver’s seat and heating and ventilation for front passengers. Connectivity is boosted with a wireless device charger and extra USB charging ports.
The Prado VX builds on this with synthetic leather upholstery, 20-inch alloy wheels, fully digital driver display, 14-speaker JBL stereo and a refrigerated centre console box among other items.
An off-road focused Altitude variant is new to the Prado range and is five seats only. The Altitude's 18-inch alloy wheels are wrapped in beefier all-terrain tyres and it includes hardware upgrades such as a locking rear differential and a new sway-bar disconnect feature that allows for increased wheel articulation when covering rough terrain.
The Kakadu dials up the luxury with a panoramic moon roof, heated and ventilated rear seats, heated steering wheel, digital rear vision mirror, head-up display and limited-slip rear differential.
| Variant | Price (before on-road costs) | Price change |
| Prado GX | $72,500 | +$9670 |
| Prado GXL | $79,990 | +$10,460 |
| Prado VX | $87,400 | +$10,552 |
| Prado Altitude | $92,700 | New variant |
| Prado Kakadu | $99,990 | +$12,522 |
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