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Andrew Chesterton
Contributing Journalist
30 Jun 2024
3 min read

The Tesla Cybertruck is not coming to Australia, at least not as we know it, with the brand's boss Elon Musk finally confirming what we all expected during an earnings briefing with investors.

Despite launching the Cybertruck program in Australia with some fanfare, and opening the order books for Aussies to plonk down deposits (before suddenly closing them again in 2022), the boss of Tesla has at last confirmed that the vehicle as we know it will likely be an America-only model.

And the not-so-sweet icing on the cake is that Tesla hasn't ruled out eventually exporting a Cybertruck successor, or alternative, eventually, but concedes the model would be "worse" than the one we know today.

The problem, Musk says, are countries with design rules, like Australia's own ADRs, which act as a set of rules product manufacturers must comply with to offer vehicles in this market.

Other manufacturers lament the unique homologation requirements of Australia, too, saying they delay a new model's arrival, and add cost and complexity to a vehicle's launch.

"We did design the car to North American requirements, because if you start going with the superset of international requirements, it forces a lot of constraints on the Cybertruck that would make the product frankly worse,” he told investors this week.

Tesla Cybertruck.
Tesla Cybertruck.

"I think we’ll need to make a special version that is, for example, China-compliant or Europe-compliant, but that doesn’t really make sense to add that complexity until we’ve achieved higher volume production on Cybertruck.”

The auto boss didn't rule out the eventual export of the "worse" version of the Cybertruck saying “we might be able to certify it for other markets some time next year", but that would be unlikely to include Australia, given the complexity of our requirements.

Increasing complexity is the popularity of the Cybertruck in the USA, where there is a growing order bank and wait times that currently exceed six months, and Musk's challenges with lowering the vehicle's overall production cost.

Tesla Cybertruck.
Tesla Cybertruck.

“There is still a lot of work to do on (getting the) cost down for Cybertruck,” Musk said.

“It’s 100 times harder to go from prototype to production. Then, to improve the price, the cost of goods by 20 per cent, is harder than reaching production in the first place. It’s mega pain, it’s not the funnest job in the world.

“We’ll have plenty of demand for Cybertruck. Wherever it goes anywhere in the world it gets a massive crowd. It’s not a demand thing.

"We’ve got to reach volume production, go through the cost grind. It would be difficult for me to overstate the difficulty of the cost grind, it’s really intense, then we’ve got to re-certify the car which will include some design changes for it to be compliant in other markets.”

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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