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What's the difference?
Have you seen that new Ford television commercial filled with its three most adventurous vehicles - the Ranger, Everest and Bronco - driving across a variety of Australian landscapes as people old and young alike have fun in a trio of the Blue Oval’s finest?
No? That’s probably because it doesn’t exist, because Ford Australia doesn’t sell the Bronco SUV here despite the fact it’s the third member of ‘T6’ family alongside the Ranger and Everest.
No vehicle sums up the state of Ford Australia better than the Bronco. It’s a rugged, capable SUV that would seemingly appeal to the Australian market and it’s built on the same underpinnings as the Ranger/Everest (the so-called ‘T6’ platform) that was developed here, in Australia by Ford’s engineering and design teams based in Melbourne.
And yet, despite that, and the fact it obviously has the capability to be made in right-hand drive, Australians are denied access to this reborn icon (Ford’s words).
The problem, it seems, is the Bronco’s popularity in the US market, with orders stretching well beyond a year the company, understandably, wants to make sure it has that resolved before it expands.
At least, that’s what Ford’s global CEO, Jim Farley told CarsGuide in September 2022, leaving the door wide open for the Bronco to eventually make its way down under.
“We can do Bronco and Bronco Sport for the globe for sure,” Farley said. “But we have, like, a year or two order bank so we have a lot of work to do on our capacity before we can even consider something like that.”
He added: “Of course it can be engineered, just like Mustang, but you have to invest in the capacity and it’s like the first or second inning of building up the Bronco line-up.
"It’s a whole family, we’ve just come out with the Heritage, we’ve got Everglades, there’s going to be a lot of iterations so just give us some time.”
And it’s the Bronco Heritage that Mr Farley referenced that this reviewer just spent several days behind the wheel of in the USA, taking it on a cross-country road trip through the country’s south-east and up into Washington.
It was the ideal drive to find out, once and for all, if the Bronco has real potential for the Australian market or if we’re daydreaming on something unworthy of our attention.
The Raptor is the Ford Ranger line-up’s high-end, high-performance ute that everyone knows about – but this version has a V6 engine, an upgraded suspension set-up and drive modes aimed at making it a built-for-purpose adventure machine.
But while it’s great for high-speed off-road shenanigans, does it have potential as a touring 4WD?
Read on.
In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.
Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.
Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.
Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school.
This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Ford Ranger Raptor is a purpose-built adventure ute. It is comfortable to drive on-road and very capable off-road.
It’s a high-end, high-performance ute with a V6 engine, an upgraded suspension set-up and drive modes aimed at making it a built-for-purpose adventure machine.
It is, however, laser-focused on doing one thing supremely well – driving at speed on unsealed surfaces – and that means it falls short in a few other areas.
It's day-to-day drivability is less than ideal because of its size and fuel consumption and it lacks some potential as a touring 4WD because of its payload and the fact its towing capacity is below the industry standard.
But those factors aren't going to sway someone who is truly keen for the fun and thrills of driving a Raptor.
While we don’t have a history with the Bronco in Australia, it’s an iconic model in the US that was introduced in the 1960s to compete with the likes of the Jeep CJ-5 and Toyota LandCruiser.
It evolved throughout the 1970s, ‘80s and into the ‘90s eventually becoming an F-150-based SUV before being discontinued in ‘96.
For this revived Bronco Ford has gone back to its roots, taking inspiration from the ‘60s and ‘70s but also creating a car that is also very much contemporary.
It’s a great example of using retro design elements without getting lost in nostalgia.
It’s also hugely functional, with a removable roof and doors, which is a popular feature in the US where it’s legal to drive without the doors in place, and has deliberately short front and rear overhangs for improved approach and departure angles.
The Heritage edition takes this a step further with its pumped out Sasquatch flared guards, which are both functional and add to the chunky look of the Bronco.
Notably, the Bronco does not feature a Ford ‘blue oval’ badge, instead it only uses the ‘F-O-R-D’ on the grille and the rest of the badges are the ‘bucking Bronco’ - an alternative take on the ‘striding Mustang’ logo used for the iconic pony car.
The interior of the Bronco is interesting, showing very little commonality with the Ranger and instead embracing its unique history and design language.
The Heritage version also pops with its Oxford White dashboard inset, complete with bright red ‘Bronco’ lettering in front of the passenger.
The Raptor is 5380mm long (with a 3270mm wheelbase), 2208mm wide, 1926mm high and it has a listed kerb weight of 2473kg.
This ute has been engineered – and marketed – as a high-performance off-road vehicle, so, in line with that it has a wide stance (with a 1710mm wheel track front and rear), big wheel arches, chunky side-steps and substantial tyres (BFGoodrich K02 high performance all-terrains, 285/70R17 on 17-inch alloys).
The Ford Performance Seats are embossed with the Raptor logo and there’s Code Orange accented stitching on the trim – so there’s Buckley’s chance of forgetting you’re in a Raptor.
The Raptor is one of the more distinctive-looking utes in a mainstream market flooded with vehicles of very similar appearance and, in terms of overall design, it easily takes on the likes of the Nissan Navara Warrior and Toyota HiLux GR Sport, if not besting them.
The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.
That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.
The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.
It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.
It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.
In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.
Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.
Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.
It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.
The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.
In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.
The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.
The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.
It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.
Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).
The Raptor’s interior is spacious but has a welcoming cosy feel and (despite Raptor logos and Code Orange stitching throughout) the cabin retains a low-level, cool atmosphere.
All controls are easy enough to operate – a lot of functions are accessed and adjusted via the 12-inch multimedia touchscreen and sometimes you have to repeatedly jab your finger at the screen to work your way through menus and sub-menus to reach the function you need. Thankfully, plenty of functions are via tangible off-screen buttons.
There are USB ports and a power socket up front and storage spaces in all of the usual places you’d expect: a two-level glove box, some hidey-holes (for your wallet, keys etc), a centre console, cupholders and bottle receptacles in the doors.
The sporty front seats are comfortable enough for long-distance trips and the back row is easily big enough for three kids or two adults and one man-child.
Rear-seat passengers have air vents, a fold-down armrest with cupholders and a space for a bottle in each door.
The Raptor’s tub is 1541mm long, 526mm deep, and 1578mm wide (with 1218mm between the wheel-arches). Load height is 870mm.
The tray has a spray-in tub-liner that seems quite durable, four tie-down points and a 12V socket.
Our test vehicle also had the optional power roller shutter ($3800). In the past, in any utes with a power or manual roller shutter, the storage drum for the roller shutter occupied quite a lot of otherwise useable space in the tub, but that’s no longer the case.
Ford offers an extensive range of Broncos in the US market, with two-door and four-door variants, as well as the choice of removable hard or soft-tops before you get to the trim lines.
The range actually begins with a model variant simply known as ‘Base’ which has only the basic features, even simple steel wheels, so it can be used as a blank canvas for owners to customise with their own aftermarket additions for the ultimate off-roader.
But the Bronco isn’t a cheap vehicle, with even the Base starting at US$39,890 (approx. $52,000) and running all the way up to US$86,580 (approx. $132,000) for the high-performance Raptor.
In between there are seven other variants with some memorable names - Big Bend, Black Diamond, Outer Banks, Badlands, Heritage, Wildtrak and Heritage Limited.
The Heritage we tested starts at US$47,105 - roughly $70,000 in Australian money - which isn’t cheap but you do get plenty of car for the money.
In terms of standard Bronco equipment there’s a 4x4 system with Ford’s ‘HOSS 1.0’ off-road suspension system, terrain management system and 'EcoBoost' engine, plus keyless entry and ignition, dual-zone climate control and Ford’s 'SYNC 4' multimedia system on an 8.0-inch touchscreen.
Unique touches for the Heritage edition include a two-tone paint job with 'Oxford White' accents on the removable hard-top, front grille and 17-inch alloy wheels.
It also gets the huge squared-off fender flares from the 'Sasquatch' package that Ford offers for the Bronco, which also increase the track by approximately 50mm.
The Heritage treatment also includes a unique ‘plaid’ cloth trim for the seats, an Oxford White inlay in the dashboard and front and rear rubber floor mats.
This Raptor is a five-seat dual-cab ute with a 3.0 V6 petrol engine and 10-speed automatic transmission, all for an as-tested price-tag of $90,440 (excluding on-road costs). It has 'Code Orange' prestige paint ($700) and a power roller shutter ($3800) included in that pricing.
Standard features include an 12.0-inch centre-mounted portrait touchscreen multimedia system (with wireless Apple CarPlay and Android Auto), a 12.4-inch customisable digital cluster, heated and ventilated leather-accented 10-way power-adjustable front seats as well as selectable steering, damper and exhaust modes.
It also has a variety of drive modes ('Normal', 'Sport', 'Slippery', 'Mud/Ruts', 'Sand', 'Baja', 'Rock Crawl'), Ford Performance-developed Fox 2.5-inch live-valve internal-bypass shock absorbers, electronically-controlled front and rear diff locks, 285/70 R17 BF Goodrich K02 all-terrain tyres, 17-inch alloy wheels, dual tow hooks and a 2.3mm steel front bash plate.
Exterior paint choices include 'Arctic White' (at no extra cost) or 'Shadow Black', 'Meteor Grey', 'Conquer Grey', Code Orange (on our test vehicle) and 'Blue Lightning' – each costing $700.
The Heritage edition is powered by Ford’s EcoBoost 2.3-litre four-cylinder turbocharged petrol engine and can be paired with a 10-speed automatic.
However, our test car was equipped with a seven-speed manual gearbox, but not in the way you might think. Instead of seventh gear being an overdrive for highway cruising, the extra ratio is actually for extremely low-speed off-road use.
Known as the ‘Crawler’ gear Ford says it makes the Bronco ‘almost unstallable’ when you find yourself in a tricky spot.
Specifications for the engine aren’t quite as straightforward as you’d like, with Ford offering power and torque figures for US standard and premium grade fuels.
With the former the 2.3-litre makes 205kW/427Nm, while if you put better petrol in you’ll get 223kW/440Nm - so it will pay to spend a bit more at the pump.
The Raptor has a 3.0-litre twin-turbo V6 petrol engine – producing 292kW and 583Nm – and that’s matched to a 10-speed automatic transmission.
This is an impressive set-up – punchy off the mark, smooth and refined at highway speeds – it just trucks along – and overall it offers a controlled and comfortable driving experience.
The Raptor has full-time 4WD and an electronic rear diff lock.
Its selectable driving modes include Normal, Sport, Slippery, Mud/Ruts, Sand, Baja, and Rock Crawl.
Not surprisingly a large SUV powered by a relatively small, turbocharged petrol engine is not particularly fuel efficient.
The USA’s Environmental Protection Agency estimates the EcoBoost four-cylinder will use 11.7 litres per 100km on the combined urban/highway cycle.
That didn’t ring true in our real-world test, which did include long highway stretches as well as a lot of urban running around, with the car’s trip computer saying we’d used 13.6L/100km.
While that’s not particularly miserly, at least there’s a 64-litre fuel tank to provide a driving range of nearly 550km, so you can cover some distance.
The Raptor has an official fuel consumption figure of 11.5L/100km on a combined (urban/extra-urban) cycle.
I recorded 14.2L/100km on this test. I did a lot of high- and low-range 4WDing and the Raptor was never working hard.
The Raptor has an 80L fuel tank so, going by my on-test fuel-consumption figure, you could reasonably expect a driving range of about 563km from a full tank.
The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.
Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability.
We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.
But despite being out of its element, the Bronco felt perfectly at home.
The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.
It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.
The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.
Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.
As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.
However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.
This is a Raptor review so you might expect I’d be justified in spending the entire test doing donuts in the sand and taking on jumps that would make dirt-bikers wince, but as much as I wanted to, I didn’t. I live in the real world so my tests are about how a vehicle performs in day-to-day driving and especially off-roading.
But to reach the dirt you have to drive a bit of blacktop – so how does the Raptor perform on-road?
Once underway, there is plenty of good news about the Raptor because it is nice to drive on road: a composed stance, impressive acceleration with more get-up-and-go thrust under foot courtesy of the V6 and comfortable ride and handling. This is an easy-driving 4WD ute.
For a vehicle intended to be a great go-fast machine on dirt roads and gravel tracks – which, of course, it is – the Raptor is a pleasant surprise on bitumen – refined and comfortable with its off-road-suited long-travel Fox suspension that soaks up the worst lumps and bumps of back-road blacktop, yielding a smoothed-out plush ride.
As a bonus the steering has a sharp feel and a nice balanced weight to it – you can cycle through different modes ('Normal', 'Comfort', 'Sport', 'Off-Road') to find your favourite – and the gutsy V6 and clever transmission is a supremely relaxed pairing.
There are also selectable damper modes ('Normal', 'Off-Road', 'Sport') and exhaust modes ('Quiet', 'Normal', 'Sport', 'Baja'). The latter exhaust setting is only available when in off-road mode and is more of a novelty, but still fun to play around with and a cool addition to the Raptor package.
On the open highway at 110km/h, the Raptor sits nicely, with that wider wheel track giving this ute a settled posture, and it comfortably trucks along the road, no matter how bumpy that road becomes.
Then you take it off the sealed surface.
The Raptor has all the mechanicals and the tech set-up for driving dirt roads and gravel tracks at speed, there’s no denying that, but all of those factors don't necessarily make it a good 4WD or indeed a good 4WD touring vehicle.
However, it is.
It’s smooth and refined on fast dirt tracks and gravel roads – it’s right at home. The Raptor has that aforementioned wide wheel track and, even if the terrain is particularly severe, it drives comfortably.
And any doubts about its ability to tackle low-range 4WDing are swiftly dispelled.
I scaled several of our favourite set-piece hill-climbs without the front or rear diffs locked, and the Raptor did it with absolute control and absolute ease.
It's very capable and ticks all the boxes in terms of ground clearance (listed as 272mm), off-road angles (approach: 32 degrees, departure 24 (with towbar, 27 without) and rampover 24 degrees) and wading depth (850mm).
There’s ample torque available and it’s delivered in an even-handed manner; the Raptor has front and rear diff locks; and the driver-assist tech set-up is comprehensive and low-key effective.
Case in point, I used 'Trail Control' mode (a form of low-range ‘feet-off-the-pedals’ cruise control) to set the speed (2.0km/h) for a steep hill and it kept the Raptor to that speed – complete control at all times, no matter how the severity of the incline changed.
The Raptor also has an onboard 360-degree camera system, giving the driver the ability to see forward of the vehicle, which is handy because this ute has a substantial bonnet. You can't see the track in front of you over the bonnet, especially when climbing a steep hill.
It’s such a great combination of mechanicals and driver-assist tech and Fox shocks, long wheel travel and proper all-terrain tires (BFGoodrich K02s) that it’s a near-complete package, especially in terms of being an effective off-road vehicle.
But if you’re considering a Raptor as a touring vehicle, there are some things working against it – and those things have to do with weight.
Payload in the Raptor, at just over 717kg, is not spectacular, but it’s in line with a lot of modern dual-cab utes. However, it’s far from ideal if you're looking at putting aftermarket equipment on it or even loading up with camping gear.
And another thing is the Raptor doesn't have an industry standard braked towing capacity for a dual-cab ute: it can legally tow 2500kg – the industry standard for similarly sized utes is 3500kg. Unbraked towing capacity is 750kg.
And though the driver-assist tech onboard is comprehensive and effective, the Raptor misses out on a tow/haul drive mode.
For your reference, kerb weight is listed as 2473kg, GVM is 3130kg, and GCM is 5370kg.
If you’re looking specifically for a tow vehicle, then look elsewhere, but if you're looking for thrills and fun in a capable off-road vehicle, the Raptor should be at the top of your list.
In the US market the Bronco gets front, side and curtain airbags, with rollover sensors, as well as a reversing camera as standard equipment across the range.
But if you want more active safety features you need to add some optional safety packages, including on this high-grade Heritage edition.
That means items like pre-collision warning with autonomous emergency braking, blind spot monitoring and lane keeping assist are all additional extras.
For the Bronco to work in Australia, the company would need to offer a higher level of standard safety equipment in line with market expectations.
The Raptor does not have an ANCAP safety rating because it has not been tested.
As standard it has nine airbags (front, side, knee and full-length curtain (driver & passenger and far side driver front airbag), and driver-assist tech includes AEB, adaptive cruise control, blind-spot monitoring, lane-keeping assist, front and rear parking sensors, tyre-pressure monitoring, a 360-degree camera and more.
These are questions for another time unfortunately, with Ford Australia still unlikely to add the Bronco to the range in the near future.
The Raptor has a five-year/unlimited-km warranty. That’s in line with its rivals except for Mitsubishi, which offers up to 10 years, and Isuzu, which offers up to six years.
Servicing is scheduled for every 12 months or 15,000km and each visit costs $379 which is competitive – but check with your local dealership for the most up-to-date details.