GWM UTE vs Ford Transit Custom

What's the difference?

In a very competitive ute market, the GWM Cannon XSR represents plenty of bang for your buck, but it’s just not as refined as you’d hope. 

It should be better at this price-point, especially when it’ll be unfavourably cross-shopped with lower-spec variants in the Ford Ranger, Isuzu D-Max and Toyota HiLux line-ups.

It’s a nice enough vehicle on-road, and the XSR is an effective 4WD on the dirt without ever being truly exceptional – but that’s fine for those who want to save big bucks and still drive away in a well-equipped twin-locked off-road vehicle.

The Sport, like all Transit Customs we’ve tested, is a capable one-tonner and all-around workhorse even though it's not quite as sporty these days due to engine revisions. With an all-new Transit Custom range due later this year, we’re not sure if a Sport will be part of the model mix. So, if you like the look of this rebel, we’re sure run-out deals will soon be available.

The XSR is 5439mm long (with a 3230mm wheelbase), 1958mm wide, and 1918mm high. It has a listed kerb weight of 1965kg.

It looks like the mongrel child of a HiLux, Ranger and D-Max – in a good way.

The wider-than-standard wheel track, as well as the snorkel, sports bar, substantial bash plates, tyres and even red brake calipers add to this ute’s presence.

The Sport enhances the purposeful styling of the Transit Custom, which, with its wedge-shaped character lines, trapezoidal grille and swept-back headlights, is still arguably Australia’s best-looking commercial van after more than a decade in local showrooms.

Although some may find the twin racing stripes too in-ya-face, the overall effect of the Sport’s unique body enhancements and larger 17-inch alloys with lower profile tyres is one of cheeky rebellion against commercial van conservatism.

Only the Transit Custom’s handsome lines could get away with this. Can you imagine how a HiAce would respond to this treatment?

Even so, the Sport retains the excellent design features that make it such a good workhorse, including the sealed steel bulkhead that separates the cargo bay and cabin. This not only serves as a robust cargo barrier but also insulates the cabin from cargo bay noise, which in some commercial vans without a bulkhead can be unbearable at highway speeds.

Its front-wheel drive chassis platform has MacPherson strut front suspension, leaf-spring beam axle rear suspension, four-wheel disc brakes, power-assisted rack and pinion steering and a compact 2933mm wheelbase that provides a competitive 11.8-metre turning circle.

Our test vehicle is fitted with the standard LHS sliding load-door and twin rear barn-doors, but optional body configurations include a window in the LHS sliding load-door, dual side load-doors with or without windows and a rear swing-up tailgate.

The XSR’s five-seat interior is a neat and roomy space but, in line with most utes at this price-point, if you scrutinise it in a critical way you soon discover that some parts feel a bit cheap and flimsy, such as some buttons, dials and switches.

Up front there are two USB ports, a wireless charging pad, a 12V plug and a capacious centre console.

A pair of cupholders can be concealed under a sliding cover and the storage bin is on the right side of big.

The driver gets a six-way power-adjustable seat; the front-seat passenger gets four-way power adjustment. Both seats are comfortable without being too plush.

Second-row passengers get a firm but comfortable seat and amenities include a USB port, a 220V plug, and a fold-down centre armrest.

The second-row seat base can be folded up and out of the way to make room for more gear if only two people are travelling.

Build quality is generally okay, part from the aforementioned flimsy-feeling buttons.

The XSR’s business end, the tub, has a durable-looking tub liner, tie-down points and a handy pop-out step hidden in the top of the tailgate.

But it's worth noting this ute’s tailgate can’t be locked.

With its 2064kg kerb weight and 3100kg GVM, the Sport offers a one-tonne-plus payload rating of 1036kg.

Handily, up to 130kg of that can be carried on the smartest of roof storage systems, comprising a trio of sturdy hinged racks which lie flat against the roof when not in use but can be quickly swung up and locked into vertical positions for load carrying.

It’s also rated to tow up to 1600kg of braked trailer. However, to do that without exceeding the 4100kg GCM (or how much it can legally carry and tow at the same time) would require a sizeable and impractical 600kg reduction in payload from 1036kg to only 436kg.

More than half of that 436kg could be used up by the weight of three big crew members alone before you could think about loading anything in the cargo bay.

So, from practical experience, we reckon it’s best to base tow ratings on a vehicle’s GVM. In this case, the maximum tow rating drops from 1600kg to 1000kg, but the payback is you get to keep the full 1036kg payload which is safer when towing and generally more useful.

The Sport’s cargo bay offers a competitive 6.0 cubic metres of load volume and with its 2555mm load floor length and 1351mm between the rear wheel housings, it can carry either two 1165mm-square standard Aussie pallets or up to the three 1200 x 800mm or 1200 x 1000mm Euro pallets.

Both types of pallets can be forklifted through the rear barn-doors with their 180-degree opening, but only the narrower Euro pallet could be loaded through the sliding side door with its 1030mm-wide opening.

The load floor length can be extended by almost half a metre via a swing-up hatch at the base of the cabin bulkhead, which accesses otherwise empty storage space beneath the front passenger seats. This useful feature allows extra-long items like lengths of timber, copper/PVC pipe, rolls of carpet, etc, to be carried.

The cargo bay has eight load-anchorage points and the load floor is protected by a tough vinyl covering. The walls and doors are lined plus there’s a handy 12-volt power outlet and bright LED lighting.

Plentiful cabin storage includes three levels of bins and a large-bottle holder in each front door plus upper/lower bottle holders on each side of the dash and a pop-out cupholder beneath the gearshift. There’s also a single A4-sized glovebox and more bins set into the top of the dash.

 Overhead is another cubby for small items and hidden beneath the two passenger seats is a cavernous storage area (when the cargo bay’s load-through hatch is closed of course) which is accessed from above through the hinged base cushions.

The centre seat’s backrest also folds forward to reveal a handy ‘mobile office’ work desk with pen holder, elastic strap for securing documents and two more cupholders.

Our test vehicle is the Transit Custom Sport 320S SWB, which translates to 3200kg GVM (it’s actually 3100kg), S for Sport and SWB for Short Wheelbase.

It’s available only with Ford’s 2.0-litre 'EcoBlue', four-cylinder turbo-diesel and six-speed automatic for a list price of $50,390 plus on-road costs.

Our example is finished in 'Blue Metallic' which is one of six optional premium colours that cost an additional $700. Other standard equipment for Sport buyers includes Bi-Xenon HID headlights with static bending and LED daytime running lights, body-coloured side mirrors and unique Cobra-style matt black body stripes and side decals.

There’s also a neat body kit with body-coloured front and rear bumpers, side skirts and wheel-arch flares; the latter neatly shrouds the black 17-inch machined alloys and grippy 215/65 R17 Michelin Agilis tyres. Stored underneath is a full-size steel spare.

The cabin can seat up to three on leather-appointed and heated seating, enhanced by a 10-way power-adjustable driver’s bucket seat with fold-down inboard armrest.

There's also a hard-wearing 'Sensico' (synthetic leather) steering wheel with height/reach adjustment and classy chrome air-vent surrounds with contrasting piano black fascia highlights on the dash.

Four-speaker multimedia includes an 8.0-inch touchscreen control and multiple connectivity including Apple CarPlay/Android Auto, Sync3, DAB+ digital radio, and more.

The XSR has the Cannon’s 2.0-litre four-cylinder turbo-diesel engine that produces 120kW at 3600rpm and 400Nm from 1500rpm to 2500rpm. 

It has an eight-speed automatic transmission. 

As mentioned, the XSR has part-time 4WD – with 2WD high-range, 4WD high-range and 4WD low-range – rather than the full-time 4WD set-up that’s in standard Cannons.

Originally the Sport’s 2.0-litre EcoBlue four-cylinder turbo-diesel engine was tweaked for more power (+11kW) and torque (+15Nm) than the standard engine, as you’d expect.

However, given that availability of that unique variant ended in June 2022, it now shares the same engine as the standard Transit Custom.

While not class-leading, it still provides an energetic 125kW at 3500rpm and ample 390Nm of torque between 1500-2000rpm.

It also meets Euro emissions standards using AdBlue with SCR (Selective Catalytic Reduction) and offers a choice of Normal and Eco drive modes, plus an auto engine stop-start function which thankfully can be switched off.

The Sport also shares the same six-speed torque converter automatic used in the standard Transit Custom with ‘intelligent’ electronic protocols that monitor different driving styles, gradients and loads to optimise engine efficiency.

It also offers the choice of sequential manual shifting, but that’s done by flicking a small toggle switch on the side of the gearshift which doesn’t feel very sporty to use.

The Cannon XSR has a listed fuel consumption of 9.4L/100km on a combined cycle.

Actual fuel consumption on this test, from pump to pump, was 11.2L/100km but, as is the nature of my testing, I did a lot of low-range four-wheel driving.

The Cannon XSR has an 78-litre tank so, going by that fuel figure above, you could reasonably expect a driving range of about 696km from a full tank.

Note: Drop 30km to 50km from any vehicle’s total calculated fuel-range figure for a better idea of that vehicle’s safe touring range – so, following that advice, the above driving range figure (696km) would become 666km after a 30km safe-distance buffer has been subtracted.

Also, remember that numerous other factors affect your fuel consumption and so impact your driving range, including how much extra weight you have onboard (passengers, camping gear, etc), whether your vehicle is fitted with any aftermarket equipment (bullbar, spare-wheel carrier, etc), whether you are towing (a camper-trailer, caravan, or boat, etc), your vehicle's tyre pressures, and the conditions.

Ford claims an official combined average of 8.0L/100km and the Sport’s dash display was showing 8.4 at the end of our 200km test, which was conducted without a load in normal mode with the engine stop/start function switched off.

Our own figure calculated from actual fuel bowser and trip meter readings came in at a higher 10.2 which is within the usual 1.0-2.0L/100km discrepancy usually found between dash figures and our own.

So, based on our figures, you could expect a realistic driving range of around 680km from its 70-litre tank.

If you’re not expecting a dynamic, sporty driving experience from the Cannon XSR, then you won’t be disappointed.

I’m enjoying the fact that off-road vehicles from China and India are improving all the time but there are significant trade-offs when opting for a much cheaper version of the ute you actually want.

The XSR is not an insubstantial ute, but that doesn’t excuse its less-than-ideal steering (which feels too loose) or its stiff ride on upgraded suspension which, even though it increases wheel travel (for 4WDing – more about that later), seemingly hasn’t been tuned to suit the XSR’s bigger tyres, wider wheel track and greater bulk than its lower-spec stablemates.

Also, this ute has an unwieldy turning circle of 13.7m, which makes it an interesting vehicle to manoeuvre along busy urban streets or through a bustling car park.

This is a well priced ute if compared to similarly equipped, much more expensive utes, but that doesn’t excuse its touchy throttle and thrashy transmission.

However, its engine, which can feel underdone when challenged, has a relaxed feel about it when open-road cruising and if you aren’t putting too much pressure on it you likely won’t think it’s much of a let-down.

Overall, the XSR does okay on sealed surfaces, without ever getting anywhere near great – it’s simply not as refined or compliant as it could – or should – be.

On the dirt track leading to our 4WD test track, the XSR was very skippy over corrugations and tended to thump through potholes.

This ute does go well off-road though when it comes time for low-range 4WDing but, equipped with front and rear diff locks, that’s to be expected.

Off-road traction control and other systems including hill descent control, are adequate without being as seamlessly smooth as the equivalent systems in more expensive vehicles.

It also has 'Crawl Mode' (allows for no-pedal, low-speed driving) and 'Turn Assist' (which brakes the XSR’s inside rear wheel to reduce the ute’s turning circle on traction-compromised surfaces).

The over-sensitive throttle is far from ideal during low-speed low-range 4WDing when you need absolute control for safe driving, but I did become used to it – or at least I put up with it.

As mentioned earlier, the upgraded suspension has boosted wheel travel, which means you’re more than likely able in the XSR to stretch a tyre to the dirt for better traction and controlled forward progress.

The XSR’s Cooper Discoverer AT3 all-terrain tyres help, especially when the dirt becomes sticky mud that would gum up a lesser tyre, and we had no strife getting up and over one of our more severe set-piece hill climbs on that rubber.

All in all, the XSR is a capable twin-locked 4WD without ever being exceptional – and that’s fine.

The Cannon XSR has towing capacities of 750kg (unbraked) and 3000kg (braked).

For a one-tonne van it’s surprisingly engaging (dare we say sporty?) to drive with torquey engine response, communicative steering and a bolstered driving seat that provides good lateral support of the upper body.

The quartet of disc brakes provides ample stopping power and the well-planted chassis on its larger diameter and lower profile Michelins responds vigorously to steering input, which makes it enjoyable to drive either when zipping through traffic or cruising on the open road. Overall refinement is good with low engine, tyre and wind noise.

It’s a comfortable highway hauler, with gearing that keeps engine rpm capped at a leisurely 2100rpm at 110km/h.

The fold-down inboard armrest is much appreciated on long hauls, but driving comfort could be further improved with a longer base cushion for better under-thigh support.

 All-round vision is as good as you could ask for, given a huge blind-spot over the driver’s left shoulder created by the cabin bulkhead.

The door mirrors are large enough to provide good views down both side of the van, aided by the bottom third of each being fitted with a wide-angle view.

Combined with other active driver aids like blind-spot monitoring, rear cross-traffic alert, parking sensors, reversing camera, etc, the working van’s traditional danger zones are well monitored which makes the Sport easy to live with if you drive it daily.

As the forklift was temporarily out of action, we didn’t conduct our usual GVM test with the Sport during this review. However, we have previously tested one with a 1030kg payload which was right on its maximum payload rating.

The rear suspension only compressed about 40mm which left plenty of bump-stop clearance and resulted in an even more planted feel on the road with no significant effect on engine, steering and braking response.

It also resulted in a smoother ride quality, which is to be expected given that the much heavier sprung weight ironed out bumps and other road irregularities.

Although its maximum five-star rating was achieved when the current Transit Custom generation was launched more than a decade ago, Ford to its credit has continually updated the van’s safety menu to ensure it has remained at the cutting edge of occupant protection, despite its impending demise.

The XSR is covered by a seven year/unlimited km warranty.

The first service is scheduled at the six-month/5000km mark (and costs $260), then every 12 months or 10,000km, with each service costing $360 a pop.

The Transit Custom is covered by a five-year/unlimited km warranty.

Scheduled service intervals are 12 months/30,000km whichever occurs first.

Capped-price servicing is $399 annually for the first four years/120,000km whichever occurs first when serviced at Ford dealerships.