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Mazda’s MX-30 is an odd one. It’s Mazda’s third small SUV and its first production electric car, yet it wears the brand’s MX sports car prefix and originally launched as a combustion mild hybrid.
Of course, Mazda is no stranger to automobile enigmas, with left-of-field rotary choices in its past, and its semi-combustion SkyActiv-X engines showing a different take on the future, but can the brand’s innovative nature help make its first fully electric car a hit?
I drove an MX-30 E35 Astina shortly after its Australian launch to attempt to unravel its mysteries. Will it find its place in an increasingly busy EV marketplace? Read on to find out.
The Volvo EX30 Twin Motor Performance Ultra is the first Volvo model designed as an EV from the ground up and the Chinese-owned Swedish carmaker is making some pretty cool claims about it.
Including that it is the smallest but fastest Volvo ever (a bit of a strange combo) and it has been truly designed with a greener footprint in mind, all the way to the materials used in the cabin.
It's a niche market - a small but super punchy EV that features a luxury price tag - so rivals are few and far between but the closest at the moment are the Cupra Born, Hyundai Kona Electric, Peugeot E-2008 and Tesla Model Y.
Is Volvo carving out a new little segment with this cute EV? Is this segment needed? I've been driving it for the last week with my family to find out.
The MX-30 is a tough one to give you a clear verdict on. In summary, though, the math just doesn’t add up. This car is way too expensive and offers next to no range for Australia’s vast intercity distances, essentially resigning buyers to a life within city limits.
On the other hand, I love the design ethos of this little SUV. It’s truly a statement, and it’s rare to find a car that is so committed to its uniqueness. It’s also easily one of the best EVs to drive right now, so those who understand its compromises will no doubt be left with smiles on their faces.
Volvo has taken a bit of a risk because I'm not convinced that the EX30 knows who its audience is. However, our Twin Motor Performance Ultra test model is well-specified and the overall owner experience (from driving, usability and ongoing ownership costs) is great. This is a fun car and it looks super cute.
The MX-30 oozes design. I would go so far as to say this car is more focused on being a design statement than it is an SUV (as evidenced by its lack of practicality…) or an EV (as evidenced by its lack of range…).
Mazda’s Kodo design language is already eye-grabbing, so it’s to the MX-30’s credit that it manages to be striking, even against other members of the Mazda family, as it strays from a well-refined formula.
The large grille has been dumped in favour of something much smaller but the 3D effect of the Kodo face still persists. The light clusters adopt their own personality - they're inspired by the Mazda3, arguably, but they stand on their own.
The side profile, squat dimensions, and contrasting panel work (in our car’s case, a matte grey against the brand’s signature ‘Soul Red’) alert you to the fact that the MX-30 is something quite different indeed. And all this is before you notice the fact that it has clamshell rear doors.
Yep, that’s right, the MX-30 reaches into the brand’s history and brings back the outward folding door design once seen on the RX-8 rotary sports coupe. Opening it up is an event, and those doors wow onlookers with their unusual unfurling. Unfortunately, it’s not as smart as it looks, but we’ll get to that in the practicality part of this review.
The inside again blends familiar Mazda themes with entirely new ones. The material design is incredible. For the first time in a long time, I felt like a kid in some kind of tactile science museum, prodding, squeezing, and scratching at this car’s many interior elements to see if they were, in fact, made of the occasionally unbelievable materials they seem to be.
It doesn’t disappoint. Yes, the door cards really have a splash of an odd grey carpet material, very Volvo, the seats are really trimmed in some sort of synthetic leather, the quality grain of which has to be felt to be understood (it's very Mercedes), and the centre console is really made of recycled cork panelling, which is very BMW.
All of this might sound a bit silly (and the cork stuff perhaps is) but along with the stepped centre console design, weird semi-digital dash cluster and familiar bits out of other Mazdas, it is difficult to not enjoy being in such a creative and unusual space.
The commitment to this funky, unusual design, has some major practicality drawbacks, which we’ll take a look at next.
The EX30 is gorgeous. It has an interesting shape that makes it look larger than it is and it's unique enough to attract users who might not love the Volvo aesthetic.
You can still see that it's part of the Volvo family with its crisp pleating in the panelling and 'Hammer of Thor' LED headlights, but its look is new and fun.
Large Volvo badging is framed by rectangular LED lighting at the rear and our test model's Cloud Blue paintwork is offset by a sporty black roof and frameless side mirrors.
The interior aesthetic is very pared back - think simple and classic lines, no buttons or dials and large air-vents.
The dashboard is headlined by a 12.3-inch touchscreen multimedia system, which also houses all of the info you'd expect to see on a digital instrument cluster because there's no head-up display or cluster in this model and it does take a while to get used to.
At first the simplicity is a bit too much to wrap the head around but once you do, the interior is incredibly intuitive to use and as a driver, it felt a little Zen-like.
There are four interior design choices Breeze, Mist, Pine and our test model's Indigo which couples 50 per cent recycled denim jeans for its accents, a grey and blue Nordico (synthetic fabric) upholstery and lots of recycled soft/hard plastics in various tones of blue and greys.
To be honest, the materials didn't always work for me but the cabin is still pleasant to look at.
Put simply, the MX-30 is about as practical as a sports coupe, which is a feat given it has the footprint and height of an SUV.
It starts with those clamshell doors. Sure, they look amazing, but they’re annoying to open because the handle is on the inside, so you have to open the front doors before you can open the rear ones. At best this costs you time when you’re just trying to load objects, pets, or kids, at worst it makes the rear of the cabin nearly impossible to access in a tight car park.
Even in my unit parking spot, I could barely access the rear seats, making it especially annoying when I just wanted to chuck a bag in the rear footwell.
Even if you don’t have trouble getting an adult back there, space is limited. Behind my own driving position, my knees were up against the seat in front, and while I had plenty of headroom, it feels a bit claustrophobic, thanks to the tiny windows and high beltline.
I’ll hand some credit to the commitment to this car’s design, though, the odd carpet trims continue into the rear doors, and there's even a plush padded surface for your elbows on either side. Nice touch. The seats also feel unusually low and sporty for an SUV, particularly an electric one.
As if it couldn’t be more clear that this car has the intention of being some sort of sports coupe, the front seats are lovely. Comfortable, supportive, and with plenty of soft trims throughout the cabin, I felt as though I had plenty of room here. The raised console design means the multimedia functions and toggles were easy to reach and use, and while the climate functions are somewhat awkwardly placed on a touch panel, at least they were set and forget most of the time.
There’s a tactile dial for volume control, and although the multimedia interface is dial-based rather than touch, Mazda’s system is one of the easiest to use once you get used to it.
There’s a large storage area under the centre console, hosting two USB ports and a household power outlet, and atop that there’s a cork-finished tray, which flips up to reveal dual bottle holders in the centre. Behind this there’s a small armrest console box, trimmed in the same plush padding as the doors and seats. Front occupants can also make use of small pockets in the doors and a glovebox.
Unlike some electric cars, the MX-30 doesn’t score a ‘frunk’, which seems like a wasted opportunity because the engine bay is half empty. Serviceable items look incredibly easy to access because of this, with liquid tanks and coolant hoses on display, but I can’t help but feeling Mazda could have put a small storage space here with some packaging trickery. It’s equally possible that there’s a crash-safety consideration, however.
Moving to the boot, and unfortunately there’s a small-hatch-sized 311 litres on offer, because there’s also next to no underfloor space, and you’ll have to store your charging cables in there, too, further reducing the space. With the cable bags strapped in place, the boot fit our largest (124L) CarsGuide travel case with little extra room to spare. It’s weekender luggage space at best, but then I suppose you won’t be able to go away for long with the range on offer anyway…
The cabin up front features plenty of leg- and headroom as well as cleverly designed storage options.
The rear row is surprisingly comfortable for space behind my driving position but I'm only 168cm tall and it might get squishy if you're behind taller front occupants. It's best to think of this car as a four-seater for adults though, the middle seat is an emergency seat.
The seats themselves are very comfortable for long trips, and both are powered and feature heat functions. My favourite feature inside are the door handles - easy to use and they look great too.
Like I mentioned earlier, the design is rather intuitive to use for every day. The only controls in the cabin are the window buttons and they're discreetly placed on either end of the middle console. The front only feature two buttons but you can switch them over for the rear window use via a little touchpad.
Individual storage is great for the class, with a large open centre console that features a dual opening lid with a shallow cubby, which is perfect to hide away any charging cables for the two USB-C ports.
There is a dedicated phone storage space in the form of a 'lean-to' scenario which also features the wireless charging pad and it's large enough to accommodate bigger devices like an iPad.
There is a sneaky glove box which is located underneath the multimedia screen but it irks me that you can only open it via the screen. It's large enough to hold a manual.
The other sneaky but super handy element is the retractable cupholder shelf that slides away into the middle console. You can also position it so only one cupholder is available or slide the cupholder insert backwards for a large cubby.
The rear gets large storage bins in each door, a drawer from the centre console but it's disappointing that the rear row misses out on cupholders or an armrest for added comfort. It does get two USB-C ports.
There is a 7L frunk storage plus the boot is adequate for overnight luggage or a grocery run with its 318L of capacity but that can jump up to 904L if you fold the rear row.
The multimedia system is fairly easy to use but you have to get used to it as it's a bit different from other Volvo systems I've sampled in the past. You also have to get used to accessing everything for the car, even for turning the car off, via the screen. I do like having buttons/dials but not having them in the EX30 mostly works.
The price and features equation for electric cars is somewhat different from the status quo of their combustion equivalents. You can’t just consider standard spec inclusions, there’s a need to factor in range and charging capability, too, as battery capacity and AC to DC charging converters can have a dramatic effect on the cost.
Frustratingly for Mazda’s EV offering, the sums don’t add up as neatly as I’d like them to. The MX-30 EV is available in one top-spec trim, the E35 Astina, which wears a before-on-roads cost (MSRP) of $65,490.
This places it in the same league as the Hyundai Kona electric Highlander ($66,000), Kia Niro EV S ($67,490), and Tesla Model 3 Standard Range + which just had a significant price cut ($59,900).
To make things worse for our fledging Mazda EV, it has a WLTP-rated range of just 200km (or 225km using the ADR method)! There’s no two ways about it; this is pitiful in the face of the aforementioned rivals, all of which offer ranges in excess of 420km when measured against the same standard. Even the much cheaper base-model Nissan Leaf ($49,990) offers 270km of range.
You can’t not factor this in with an EV purchase, particularly in Australia where grand distances between cities essentially rules out any intercity trips for the MX-30 EV.
The brand is hoping this car’s funky and innovative design cues, which we’ll talk about in the next part of this review, will win the hearts of city-slickers, but the MX-30 is not lacking on the standard equipment front, either.
Stuff you’ll get out of the box includes 18-inch alloy wheels, an 8.8-inch multimedia screen (which, like this car’s CX-30 and Mazda3 siblings is a non-touch unit, controlled through a central dial), Apple CarPlay and Android Auto connectivity, a 7.0-inch semi-digital dash cluster, Bose 12-speaker premium audio, built-in sat-nav, head-up display, semi leather synthetic interior trim, full LED exterior lighting, a holographic head-up display, single-zone climate control with its own 7.0-inch touch panel controller, heated front seats, as well as keyless entry with push-start ignition.
The MX-30 has some unique interior materials, and I’m not sure why more EVs don’t have a full-size domestic power socket, as this car does under the centre console at the front. Handy for when you need to charge household devices larger than a phone on-the-go (hair-curling tongs perhaps?). There are a few spec omissions, however. Dual-zone climate, power seat adjust, and a wireless phone charger are chief among the missing.
There are three grades for the EX30 and our model on test is the Twin Motor Performance Ultra, which is the top-spec version. It is priced from $71,290 before on-road costs and that positions it as the most expensive compared to its nearest rivals.
The popular Tesla Model Y Long Range all-wheel drive is $69,900 MSRP, the Cupra Born (5 Seat) is one of the most affordable at $59,990 MSRP, and the Hyundai Kona Electric Premium N Line at $71,000 MSRP is the closest rival for price.
The EX30's price point and cute size means it's carved out a little niche for itself - little being the operative word as the rivals above are not apples for apples comparisons. The EX30 could be at risk of not knowing what its audience is - the design is fun, which signals a younger crowd, but the price point might rule them out.
Having said that, the EX30 wants for nothing really and manages to be very well-specified.
Standard items include, a 12.3-inch touchscreen multimedia system, wired Apple CarPlay and Android Auto, Google Services (Assistant/ Maps/ Play), Spotify/YouTube apps, 5G Module, over-the-air updates, satellite navigation, dual-zone climate control, four USB-C ports, wireless charging pad, Bluetooth, and DAB+ Digital Radio and a Digital Key.
Luxury and practical items include heated and powered front seats, powered tailgate, heated steering wheel, a premium nine-speaker Harman Kardon sound system which features a long soundbar and a huge panoramic sunroof.
Annoyingly though the keyless entry is truly keyless ... there are no buttons on the key and it sometimes glitches when you try to open the door despite the key being in your hand!
The MX-30 has an electric motor on the front axle with a single-speed reduction-gear transmission. It produces low-sounding figures of 107kW and 271Nm of torque, which is less than most of its rivals, although it has more power and less torque than the equivalently sized (but much cheaper) MG ZS EV.
Although these power figures don’t look as impressive as rivals, it’s worth remembering that the MX-30 has much less weight to carry around, so when it comes to driving it’s a much better story than it appears. More on that later.
The MX-30 offers three levels of regenerative braking, controlled through the wheel-mounted paddle-shifters, a necessary touch, and one that offers decent feedback on how your driving style is affecting range, via the dash and multimedia screen.
The Twin Motor Performance Ultra grade is an AWD with twin electric motors which combine to produce 315kW of power and 543Nm of torque (115kW front/200kW rear) + (200Nm front/323Nm rear).
The EX30 has a single-speed auto transmission and can go from 0 -100km/h in just 3.6-seconds - making it the fastest Volvo.
The MX-30 has some advantages here, in that its tiny (35.5kWh to be precise) lithium-ion battery pack means it charges up pretty quickly. The downside? It’s not as quick as it could be, and its efficiency leaves a little to be desired.
As already discussed at length, this small battery means a very short range – between 200 and 224km depending on which standard you want to go by, and the MX-30 is claimed to consume 18.5kWh of energy on the combined cycle.
This is disappointing because not only is the claim higher than rivals like the Kona electric and Nissan Leaf, but in reality, I couldn’t best it with predominantly city driving, as I have previously been able to in all its rivals. Over some 250km of testing I managed a dash-reported 18.9kWh/100km.
The MX-30 EV takes a European-standard Type 2 CCS charger, the most popular kind in Australia, and will charge up at a rate of 50kW on DC or 6.6kW on AC.
It would have been nice to see that boosted to at least 7.2kW AC to be a bit more competitive on AC charging speed. For a car that will need to be charged frequently, even a 10-minute difference in charging time is important. While 50kW DC is about right for a battery pack this size, I assume there will be cooling issues pushing that to 100kW+ as the Hyundai Kona electric and Tesla Model 3 with nearly twice the battery size are capable of.
Mazda estimates a charge time of 36 minutes on DC, three hours on a three-phase AC charger, or nine hours from a ~2.4kW wall outlet. I charged my MX-30 a single time before returning it, from about 10 – 80 per cent, with it maxing out at around 50kW. It charged in less than 40 minutes, however, as promised.
The EX30 Twin Motor Performance Ultra has up to 445km (WLTP) driving range, which felt pretty accurate this week despite throwing some heavy open-road trips into the mix.
This variant has a 69kWh nickel manganese cobalt battery and an official energy consumption figure of 18.0kWh/100km (WLTP). After doing some urban and longer trips I saw my trip computer flitting between 19.0kWh and 22.0kWh/100km.
The EX30 has a Type 2 CCS charging port, which means you can hook it up to a DC charger and it will accept up to 175kW on a DC charging system.
On an AC 2.4kW standard domestic plug port, expect a long charging time of around 38 hours to get up to 80 per cent.
On an AC 11kW system, you can go from 0-100 per cent in eight hours (again, a little slow but reasonable enough for overnight charging).
On a DC 175kW system, you can go from 10-80 per cent in around 28 minutes.
Usually, it’s easier here to talk about how electric cars are different from their combustion counterparts, or how they are great for an electric car. In the case of the MX-30, however, it’s just a great car to drive.
I’ll admit, I didn’t expect this little EV to match, much less exceed the driving experience of its CX-30 sibling, but it was a pleasant surprise to find out how great it was.
It turns out that having a much smaller battery, and therefore a much lower kerb weight than most EVs, means the MX-30 feels light, agile, and rapid compared to all of its rivals, which goes some way to making up for its lesser outputs.
In fact, I had no trouble with the motor at all, with the MX-30 feeling faster and more responsive than the Hyundai Kona electric or the Kia Niro EV.
Mazda’s handling prowess is also on full show here, with the smooth and accurate steering allowing me to point this little SUV with remarkable accuracy. The steering tune is lighter than the Kona electric, but a bit more significant than the Kia Niro's. It emboldens you to have a bit of fun, and again, unlike rivals, Mazda’s suspension tune has your back.
It’s sporty enough to engage you, but not so firm that it sends tremors through the cabin, an impressive feat considering it has a less complex torsion bar rear. If anyone had asked me, I would have sworn it was multi-link all-round.
The whole experience feels very similar to helming the CX-30 or Mazda3, but I’d even say the MX-30 feels better over the front end, with less rough rebound than its siblings.
It also makes a cool noise. Mazda have given the MX-30 an artificial tone, plumbed through the speakers, and unlike the science-fiction hum generated by the Hyundai group EVs, the Mazda’s is a warm drone, more reminiscent of a combustion engine.
To be clear here, the MX-30 is no Tesla Model 3. That car is seriously rapid, with mind-bending handling, although I will say there’s a certain poise and refinement to the way the Mazda drives. Even in the corners, it’s confidence inspiring, with the torque-vectoring magic built into the electric motor on full show.
Perhaps one of the reasons that this car is a tad less efficient than its rivals is its lack of weight, which would allow more energy to be fed back into the battery during regenerative braking. Or perhaps its regen braking modes are a bit too forgiving, either way it’s nice that the Mazda offers three easily controllable levels via the paddle-shifters. I even became a fan of the quaint analogue power dial, even if it does give you a bit less feedback than the sleek software suites in Hyundai Group or Tesla offerings.
The MX-30, then, hits an unexpected niche. The benefits of its smaller battery pack and a focus on handling make this car one of the best EVs to drive today, even if you’re restricted to city limits, and regular recharging.
Driving the EX30 Ultra is a mostly fun and lighthearted experience but it's not cutesy, no matter how adorable the external design is.
The twin motors deliver serious power and you can fully expect 'tummy-sucking' moments of pure enjoyment whenever you put your foot down.
Coupled with a graceful on-road presence which assures you that the car will stick to the road like glue, and you have the fun-factor.
The lightheartedness comes from how nimble and easy the EX30 is to manoeuvre. The steering firmness can be customised and its compact dimensions makes it your best friend in tight city lanes.
You can't customise the regenerative braking, or at least, I couldn't figure out an easy way to do so outside of selecting the one-pedal drive option.
The cabin is mostly quiet and there's a refinement to longer journeys because of it. You get occasional wind noise at higher speeds and a little bit of road feedback too but longer journeys are lovely.
My only real nag is that there is no head-up display or instrument panel for your speedometre and I found my eyes directed away from the road because of it. You can find your speed info on the central multimedia system but I prefer something in front of me.
Parking my little blue cloud this week has been easy as pie because the 360-degree camera system is clear and the large windows provide excellent visibility.
Like all recently launched Mazdas, the MX-30 is packed full of advanced ‘i-Activesense’ safety gear. In terms of cutting-edge items, this includes freeway-speed auto emergency braking, now with low-speed intersection assist as well as pedestrian and cyclist detection, lane-keep assist with lane-departure warning, blind-spot monitoring with active intervention, as well as front and rear cross traffic alert, with rear emergency braking.
The MX-30 also has the expected suite of electronic assistance but goes further to include torque vectoring and has a total of 10 airbags – a lot for a very small cabin. It also comes packed standard with front and rear parking sensors, as well as a 360-degree parking camera suite. It’s amongst the best safety suites in terms of pure features in the small SUV segment.
The MX-30 has a maximum five-star ANCAP safety rating to the 2020 standards.
At the time of this review, the EX30 has not been tested by ANCAP and is unrated but it has all of the safety equipment you'd expect of a Volvo.
Standard equipment includes, blind spot monitoring, driver attention alert, safe exit warning, rear occupant alert, tyre pressure monitoring, tyre mobility kit, rear collision warning, forward collision warning, rear cross-traffic alert, lane departure alert, lane keeping aid, hill start assist, traffic sign recognition, intelligent seatbelt warning, adaptive cruise control, parking assist, a 360-degree view camera system as well as front and rear parking sensors.
The EX30 is also fitted with seven airbags and the Volvo-designed whiplash injury protection system (WHIPS) which helps to reduce the risk of whiplash injury if your car is hit from behind. On impact, the entire front backrest and head restraint moves with the occupant to support the neck.
Like other Volvos, the EX30 also has side impact protection (SIPS), which helps protect you and your passengers in a side collision. The body's steel framework displaces the impact of a side-collision away from the occupants to other parts of the car body.
The EX30 has ISOFIX child seat mounts on the rear outboard seats plus three top tethers but only two child seats will fit. If you have an extra-large booster seat, like me, then expect some of the back window visibility to be compromised when it is installed.
The MX-30 is covered by Mazda’s industry-standard five-year and unlimited kilometre warranty, while the battery pack is covered by a separate eight-year promise, on par with its Korean rivals. Mazda includes roadside assist for the duration of the warranty.
The EV has service intervals of 12 months or 15,000km whichever occurs first, and a five-year service plan comes in at $1273.79, working out to an average of $254.76 a year. That’s getting close to Toyota levels of cheap servicing, and so it should, given electric cars (at least in theory) have much less to attend to when it comes service time.
The EX30 is covered by Volvos five-year/unlimited km warranty and the electric battery is covered by an eight-year term - both are normal terms for the class.
What endears the EX30 to me is that servicing is included, which is very rare for a luxury brand to offer. Servicing intervals are reasonable at every two years or 30,000km, which ever occurs first.