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Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
At long last, Volkswagen’s electric mid-size SUV duo has landed in Australia.
The appeal of the ID.4 as an electric family SUV alternative to the likes of the Tiguan is obvious, but where does the more coupe-styled ID.5 fit?
It comes in a single GTX trim for now, taking aim at some of the more performance-oriented EV SUVs on the Australian market, of which there are now quite a few. But now it’s arriving later than many of its rivals.
Has VW done enough with the ID.5 GTX for it to justify a spot on your test-drive list? We went to its Australian launch to find out.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
At long last, the ID.5 GTX arrives to make a different pitch than many of its electric rivals. Less about straight-line speed and more about refinement and handling, this EV mid-sizer makes a case for itself, even if it’s not as good value as its ID.4 sibling.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
The key differentiator between the ID.4 and ID.5 is of course the ID.5’s descending coupe roofline. I think it grants the GTX more presence on the road, and I appreciate the touch of having a true three-dimensional spoiler piece atop the boot lid to round it out rather than a more common lip or roof-mounted extension.
Outside of this, the ID.5 sets itself apart from the rest of the Volkswagen range thanks to its curves rather than hard edges as well as contemporary light bar fittings, front and rear.
The overall visage is fresh but a tad conservative, especially compared to the more radical designs we’re seeing on new-to-the-market automakers like XPeng, or those looking to make a splash with their electric offerings, like Kia with its EV5.
There’s certainly something to be said for a more moderate approach, though, as it feels more resolved than many rivals.
Inside, to a degree, the ID.5 follows similar trends in the market, with a minimalist and screen-dominated dashboard.
The 12.9-inch central touchscreen unit is less overbearing than some 15+ inch units in other cars, and this combines with the sensible 5.3-inch digital instrument cluster to make it feel more like a car than a tech product on wheels.
Still, the minimalist theme prevails, with the ID.5’s interior being free of a space-consuming raised console or a smattering of buttons to interact with.
The seats in this GTX are particularly cool, with the single-piece backing like a Golf GTI, red stitching and nice material quality.
It leaves you with the impression the ID.5 is modern but with the build quality and know-how of a storied automaker, which is a nice balance.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
First, the less-good. The minimalist and button-free interior will be a major downside for many. Pretty much everything in the ID.5’s cabin is touch-based. There’s not even a stop/start button, you just sit in the car and it’s ready to go. Additionally, it relies on the now-maligned touch sliders below the multimedia screen for volume and temperature adjustment. Never fun to use on the move. Even the buttons on the steering wheel are the touch-based haptic-feedback kind.
At least the software shapes up. It’s easy enough to navigate, and has a slew of straightforward menus. It’s also backed by enough processing power, with swift responsiveness, and the panel quality is good too, with a sharp, high-resolution finish.
This can be a double-edged sword, though. The high-resolution leads to small shortcut icons across the top of the main screen. While I’m glad the ID.5 has these so you can swap between things like the car’s settings menu and, say, Apple CarPlay easily, it takes some accuracy to jab at while you’re trying to drive.
From there, though, the cabin is clever. Free from the trappings of buttons and a raised console, it feels spacious in every dimension and the seat comfort is excellent with lovely side bolstering and padding.
The seats feel quality, but I wonder whether the synthetic suede-style microfleece trim will age as well or be as easy to clean as cloth or leather. Worth thinking about if you plan to keep this car for a long time.
I even like the touch of having little flip-down armrests which almost makes it feel like you’re being silently propelled along in an armchair in the front seats.
You need these because there’s no traditional raised console with an armrest box. Instead there’s a flexible floating central console piece. It features a modular sort of design, where you can make use of either dividers or a drop-in bottle holder piece in either the upper or lower sections, depending on your preference. Remove these things entirely to have two massive trays.
Meanwhile, the lower section features a cubby with a wireless phone charger, and it also houses the dual USB-C ports with a sliding cover so you can keep the interior tidy. I like it.
There are large bottle holders in the doors, too, and another nice touch is the digital dash being perched on the steering column, so no matter how you adjust it, you can always see it.
The back seat is also excellent in the ID.4 and ID.5, featuring plenty of space for me behind my own driving position, at 182cm tall. There’s heaps of airspace for my knees, and because there’s a flat floor courtesy of this car’s dedicated 'MEB' platform, there’s plenty of space for your feet. It also makes the centre position usable by an adult, which is rare.
Soft trims continue in the doors, but my favourite feature of the ID.5’s rear bench is how the brand has thought to strongly contour the outer two seat backings so even they have plenty of side bolstering.
The backs of the front seats feature an upper pocket for phones and the like, and a larger lower pocket, while the doors feature a large bottle holder each. A drop-down armrest has three shaped cavities for bottles of all sizes, and behind it is a ski port door.
There are adjustable air vents and a touch panel to control the rear climate zone, but because of the low design of the central console, they’re basically on the floor. Nice to have them, but they might be hard to adjust for kids or the less mobile.
This will surprise you. The boot is bigger in the ID.5 than in the ID.4 despite this car’s descending roofline. Measuring 549 litres, it’s also good for the mid-size segment and features an under-floor storage area which is great for your charging equipment. However, there is no spare wheel, just an inflator kit, and also, the ID.5 doesn’t get a frunk like many of its electric contemporaries.
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
Value is an interesting thing in this case. When you compare the ID.5’s $72,990, before-on-road costs, starting price against its ID.4 Pro sibling (which starts from just $59,990) it doesn’t feel like great value.
This feeling continues when you start to line it up against recently-arrived mid-size electric Chinese offerings, like Leapmotor’s C10 (from $43,888) and Geely’s EX5 (from $40,990).
But the ID.5 is designed to be a cut above, with a punchy all-wheel drive powertrain, and a relatively large battery, and when you consider its price against, say, the Toyota bZ4X (from $74,900 in AWD form), Subaru Solterra (from $69,990), or high-grade versions of cars a size-bracket down, like the Hyundai Kona Premium (from $68,000) or Kia Niro GT-Line (from $72,360), the ID.5 suddenly starts to look like great value.
If you want my opinion? The ID.4 Pro is still the pick of the two on raw numbers, especially since the difference in standard equipment seems to hardly justify the additional price jump, but I can see how the ID. 5 GTX can make a case for itself.
On the topic of standard equipment, the ID.5 GTX has VW’s signature ‘Matrix’ LED headlights, flush doorhandles, '3D-effect' LED tail-lights, privacy glass, an upgrade to 20-inch alloy wheels and contrasting black highlight trims with GTX highlights on the outside.
On the inside the ID.5 scores a 12.9-inch multimedia touchscreen with Apple CarPlay and Android Auto connectivity, a 5.3-inch digital instrument cluster, ambient interior lighting, tri-zone climate control, a panoramic glass roof (with powered shade), a premium Harman Kardon audio system and sports front seats trimmed in leather and 'microfleece' fabric, with power adjust, heating, and message functions for the front two positions.
On the performance front it gets the same adaptive chassis control (with frequency responsive dampers, adjustable settings and progressive steering) as the ID.4 Pro, but from there it adds a second motor (on the front axle) and all-wheel drive software with additional drive modes and an 'ESC Sport' setting.
It’s good kit, but whether it’s enough to tempt you away from its closest competitors, like the futuristic Kia EV5 GT-Line (from $71,770), incoming new Tesla Model Y (from $58,900) or unusual XPeng G6 (from $54,800) is a tough question.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
Instead of a frunk there’s simply a mess of hardware under the bonnet which is largely related to the ID.5’s high-voltage and cooling systems, but what sets the GTX apart is the addition of a front motor to add to the standard rear one.
It’s not a huge power boost. The ID.4 already puts out 210kW/545Nm, and the front motor on the ID.5 simply adds 40 additional kW for totals of 250kW/545Nm (as the torque figures for the two don’t simply add together).
Its claimed 0-100km/h sprint time of 5.4 seconds isn't bad, especially compared to combustion equivalents, but it’s also not as breakneck fast as some of its EV rivals.
Instead, the additional motor for the ID.5 GTX is more about adding something to the handling equation, as well as the dependability of all-wheel drive and additional drive modes. More on this shortly.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
One of the biggest benefits of the Australian market waiting this long for VW’s ID. range is the upgraded battery and charging offering.
The ID.5 GTX has a larger battery than the ID.4, measuring 84kWh which helps off-set its slightly less efficient all-wheel drive system. The result is a WLTP driving range of 522km between charges, which is only 22km less than the ID.4. It’s still plentiful, and on the higher end at this price point.
Additionally, the charging specs are great. A peak speed of 175kW on DC means a charge time of around 22 minutes (10 - 80 per cent) on a pylon capable of outputting such a speed, while on AC it is 11kW, making it worthwhile plugging in down at the local shops.
The big missed opportunity here is the lack of vehicle-to-load, vehicle-to-grid or a household power outlet in the cabin or boot. These are convenient features becoming more prevalent in the market. At least VW throws in a wall socket and a Type 2-to-Type 2 charging cable as standard.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
The ID.5 GTX isn’t quite in the same vein as other ‘performance’ EVs. It feels more measured than a Tesla Model Y Performance for example. But then it also feels a lot more organic. It feels a lot more like a car.
This is because rather than focus on straight-line performance, the GTX has benefits when it comes to its handling. Compared to the ID.4, for example, the ID.5 is sharper on its front axle, adding a little additional torque at the front to make it sharper and faster to grab the tarmac.
Its accelerator response may be comparatively steady, but somehow the ID.5’s more traditional stability control tuning allows it to have a bit more leeway when you push it in the corners. It grants it a little extra fun factor, where some rivals are too locked down.
Additionally, VW’s experience in providing a balanced ride and sharp steering tune is on full show. While a lot of electric vehicles in this class feel a little over-electrically assisted or even vague when it comes to the steering, the ID.5 feels connected and accurate.
The adjustable ride settings are also a rare win for an electric mid-sizer. This is because you can adjust the ride to suit the conditions. If you’re on a bumpy suburban road for example, you can keep it nice and soft. But if you’re out carving corners in the countryside, a much firmer setting is available to help limit the amount of floaty rebound this car’s low-set battery weight can have.
It does adjust in a limited band, so there’s still a bit of softness to it, which combines with the predominantly rear-drive characteristics to make for a distinctly different vehicle to a Tiguan, for example.
It’s simply not as athletic as VW’s finely-tuned combustion offerings, but then its more plush open-road feel isn’t necessarily worse. At the very least it maintains all those key refinement characteristics which make Volkswagens generally a cut above to drive.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
Another key aspect of the driving experience these days is how much active safety equipment wants to interfere with the experience. Many newer automakers struggle with calibrating for Australian conditions, and yet, like many European automakers, Volkswagen has nailed it with the tuning of these systems in the ID.4 and ID.5.
I wasn’t annoyed by any system, even repeat offenders like lane keep assist or driver attention monitoring in our whole two-day drive, which speaks volumes about the difference between the ID.5 and something like a Leapmotor C10.
The ID.5 comes equipped with the full array of active safety gear as standard, with autobahn-speed auto emergency braking, lane keep assist, blind-spot monitoring, rear auto braking, rear cross-traffic alert and adaptive cruise control.
It is also equipped with seven airbags (including the more recently-introduced front centre airbag) and wears a maximum five-star ANCAP safety rating... for NZ-delivered variants. Australia will surely follow soon, but at the time of writing the ID.5 is not ANCAP rated for this side of the Tasman.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
VW hasn’t used this opportunity to increase its standard warranty terms of five years and unlimited kilometres, however, the battery pack is covered by an industry standard eight-year/160,000km deal.
There are other ownership perks designed to coax people into an electric car, though. Servicing, for example, is only required once every 24 months or 30,000km and when packaged up at the time of purchase, very affordable.
A 10 year or 150,000km plan costs $2890, or just $289 a year, which is excellent for a European car, and is even more affordable than some of its Korean and Chinese rivals with generally longer service intervals.
On top of this, VW stresses the repairability of its battery components, and promises parts supply will continue for 10 years after the discontinuation of the ID.4 and ID.5 range in its current form, with repairability through its network for at least 15 years.